Growing up, I was always captivated by how brands evolve, connect, and resonate with diverse audiences. This curiosity led me to pursue a career in brand strategy and market entry, where I’ve had the opportunity to work in both FMCG and hospitality, blending analytical insights with a deep understanding of consumer needs. Now, as a Master’s candidate in Global Management at Thunderbird, I’m channeling that passion into becoming a leader in strategic growth and market expansion.In my work with a CPG brand, I played a key role in launching new initiatives that saw a 40% increase in first-time users through targeted market entry strategies. In hospitality, I focused on building memorable, customer-centric experiences that strengthened brand loyalty. Each role has reinforced my belief that impactful strategies lie at the intersection of data-driven insights and creative storytelling.Let’s connect if you’re looking for someone who’s ready to take bold ideas and transform them into meaningful, measurable results.
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Brand AssistantArizona State UniversityPhoenix, Az, Us
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Business DevelopmentGruhini Food Jan 2023 - May 2024In my role at Gruhini, I played a pivotal role in the brand’s entry into tier-two cities, executing a targeted market entry strategy that increased revenue by 35%. By surveying over 150 key decision-makers, I gathered consumer insights through Tableau, enabling us to identify unique preferences and position our products effectively in emerging markets. Collaborating with sales, distribution, and marketing teams, I refined go-to-market strategies to optimize product visibility, which resulted in a 40% growth in first-time users. Utilizing Power BI, I created performance reports that analyzed metrics like brand awareness, customer engagement, and sales growth, allowing us to identify and act on key improvement areas. Ensuring consistent branding across all launch points further strengthened customer engagement and brand recall by 40%. This experience deepened my skills in consumer research and data-driven strategy, driving impactful outcomes in new and competitive markets.
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Head Of Public RelationsTalaash- A Jai Hind Bms Initiative Oct 2022 - Oct 2023Led a team of volunteers in promoting our management fest across India, employing both online and offline strategies to boost event visibility and increase participant turnout. As the public relations lead, I handled communications and served as an ambassador, building connections with external institutions and stakeholders. My role involved generating buzz, enhancing brand presence, and strategically managing communications to support a substantial increase in footfall. This experience honed my leadership, strategic marketing, and relationship-building skills. -
Hotel ManagementJehan Numa Palace Feb 2022 - Nov 2022Coordinated guest services across departments such as housekeeping, front desk, and catering to deliver seamless, high-quality experiences. Utilized the Property Management System to prioritize requests, track tasks, and improve service efficiency, elevating guest satisfaction and streamlining operations during peak seasons. Identified an untapped business travel segment, creating tailored offerings that drove a 20% increase in corporate bookings. This role deepened my project management skills, heightened my attention to detail, and strengthened my passion for hospitality by enhancing the guest experience through proactive problem-solving and effective collaboration. -
Marketing AssistantObladi Creatives Jul 2021 - Jan 2022I collaborated with clients to refine brand identity and messaging, achieving a 30% increase in brand consistency across campaigns. Conducting detailed market research with Excel and Tableau, I generated insights that drove a 12% rise in audience engagement and a 10% increase in conversion rates. I synthesized this data into strategic marketing proposals, presenting actionable solutions that gained client buy-in and led to high-impact campaign rollouts. Leveraging Canva for visually compelling content aligned with each client’s core values, I contributed to amplifying brand recognition and enhancing client satisfaction. This role sharpened my skills in data-driven marketing strategies and deepened my commitment to delivering meaningful brand experiences.
Shubhra Patel Education Details
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International/Global Management -
Business/Commerce, General
Frequently Asked Questions about Shubhra Patel
What company does Shubhra Patel work for?
Shubhra Patel works for Arizona State University
What is Shubhra Patel's role at the current company?
Shubhra Patel's current role is Brand Assistant.
What schools did Shubhra Patel attend?
Shubhra Patel attended Thunderbird School Of Global Management, Jai Hind College, Mumbai, The Sanskaar Valley School.
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Shubhra Patel
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Shubhra Patel
India
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