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A strong business development and product marketing leader with deep enterprise software industry experience. Known for successfully leading global programs, driving corporate success through partner ecosystems, strategic initiatives, thought leadership and dynamic execution. Passionate about driving business value for customers by effortlessly bridging the business and technology divide.Specialties: Digital Transformation, API Management, SOA, Enterprise Mobility Platforms, Emerging Solutions, Smart & Digital Communities, and Software-as-a-Service, at Fortune 500 as well as Start-up companies.
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PrincipalValueˣ: The Value ExponentReston, Va, Us -
Vice ChairReston Association May 2024 - PresentReston, Virginia, United StatesVice Chair of the Reston Association Board Information Technology (IT) Committee | Volunteer Role. -
PrincipalValueˣ: The Value Exponent Aug 2018 - PresentReston, VaCustomers: Snowflake, DataStax, IonQ, Appian, Infoblox, ON24, ID.me, Trulioo, H2O.ai, and stackArmor among others.Valueˣ exists to solve the business value definition and dissemination needs facing enterprise software companies, both large and small. Our unique approach is not only what differentiates us, but also what makes us successful. We provide a set of three key services to help organizations facilitate growth and achieve their vision by maximizing the capture and communication of the business value they deliver to their customers:1. Portfolio And Content Marketing2. Partner Marketing3. Customer Advisory Board Management -
Member, Board Of AdvisorsDataworkz Inc Nov 2020 - PresentCampbell, California, United States -
Member, Customer Advisory BoardWorkspan Sep 2015 - PresentSan Francisco Bay AreaWorkSpan is an alliance relationship management platform that helps companies go to market together with joint selling, co-marketing and solution co-development and marketing with partners. Funded by Mayfield and used by companies like SAP, Intel, NetApp, AMD, Accenture, Deloitte, Capgemini, WorkSpan is built on the Google Cloud Platform. -
Vice President Strategic MarketingDatastax Feb 2018 - Aug 2019San Francisco Bay AreaLeading the go-to-market strategy for Customer Journey, Customer Impact and Customer Experience which includes running the company’s Customer and Product Advisory Boards. -
Vice President, Portfolio MarketingDatastax Sep 2016 - Feb 2018San Francisco Bay Area- Launched and grew the DataStax Product Marketing, Customer Marketing and Content Marketing teams, strategy and execution.- Responsible for Product go-to-market (GTM) segmentation, messaging by personas, verticals and use cases, positioning, field enablement, competitive positioning, and all content fueling campaigns & events.- Transforming the company from a developer audience focused technology play to a global enterprise c-level executive audience focused data platform company with a comprehensive GTM strategy. -
Interim CmoDatastax May 2016 - Aug 2016San Francisco Bay Area- As acting-CMO, drove the overall marketing strategy for DataStax.- Provided a CMO's perspective in the company’s 2020 Vision, Strategy & Planning initiative. -
Advisory Board MemberTrifacta Mar 2016 - Aug 2016San Francisco Bay AreaTrifacta, the global leader in data wrangling software, significantly enhances the value of an enterprise’s big data by enabling users to easily transform and enrich raw, complex data into clean and structured formats for analysis. Leveraging decades of innovative work in human-computer interaction, scalable data management and machine learning, Trifacta’s unique technology creates a partnership between user and machine, with each side learning from the other and becoming smarter with experience. Trifacta is backed by Accel Partners, Cathay Innovation, Greylock Partners and Ignition Partners. -
Vp, Partner Marketing And Strategic MarketingApigee Oct 2013 - Apr 2016San Jose, CaLeading Apigee's partner marketing and strategic marketing programs worldwide, including the integrated partner marketing program in close cooperation with partner stakeholders. Launched the Apigee Partner Program and made it a competitive differentiator. Leading Apigee's CXO marketing strategy.Led Apigee's vertical marketing strategy for the Telecom industry.
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Sr. Director, Enterprise StrategyAppcelerator (Acquired By Axway) Feb 2013 - Oct 2013Mountain View, CaBuilt Appcelerator's go-to-market strategy covering new enterprise messaging and positioning, target audience as well as enterprise content marketing strategy and execution. Responsible for driving sales enablement leveraging the new enterprise strategy and the Appcelerator Platform content to re-focus the sales team towards Global 2000 CIOs / CTOs for large corporate deals.Launched the sales enablement plan for on-boarding new hires as well as for training existing sales and partner teams.
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Managing Director, Emerging SolutionsCisco Nov 2008 - Nov 2012Responsible for leading Cisco's go-to-market strategy and execution for Globalization and Emerging Solutions - Network as a Platform, Smart+Connected Communities, Vertical Solutions for Education, Healthcare, Safety & Security and Energy, and other initiatives for Cisco's Globalization agenda. Worked directly for Cisco's CMO and supported the EVP, Emerging Solutions and Globalization. -
Sr. Vice President, MarketingReplay Solutions, Inc. Sep 2007 - Jul 2008Responsible for go-to-market strategy and execution for an innovative solution from initial launch to industry success. -
Director - Product MarketingHp / Mercury Interactive Jan 2004 - Sep 2007Responsible for leading Product Marketing for HP's SOA initiatives and solutions. Was responsible for end-to-end product marketing relating to Mercury’s IT Service Management solutions across product lines covering Product Strategy, Collateral definition and development, Sales Enablement, Analysts Relations, References Development, Competitive Analysis etc. -
Director - Products Management & ServicesManagestar Feb 2003 - Mar 2004Responsible for Product Management, Design, Quality Assurance Client Implementations, Services and Post – Production Support functions.Responsible for third-party relationships with ISP and off-shore partners.Lead a team of 25 professionals. -
Director - Professional ServicesAsera, Inc. Dec 1999 - Jan 2003Managed program budgets, profitability and collections, provided strategic direction to Sales to close services revenues of $2 million quarterly.Facilitated business development: scoped and estimated projects, developed proposals and executable plans; responded to RFPs; measured business value of solutions; managed critical success factors, expectations.Provided consistent and single point contact to customers across multiple project implementations.Created partnerships with 3rd party organizations like Accenture and Satyam, for successful project and solution delivery.Responsible for all Client Engagements at Applied Materials & BP. Held responsibility for ongoing revenue streams at these Client Organizations. Responsible for Customer Satisfaction & Referenceability.
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Global Functional Team ManagerDeloitte Consulting Feb 1998 - Dec 1999SAP Sales & Distribution and CRM Module certifiedLead global teams across the project cycle for Fortune 500 clients. -
Functional Analyst - Sap Sales & Distribution And Sis ModulesEds, At&T Corp., Siemens Information Systems Ltd. Apr 1994 - Feb 1998Configured SAP functional modules for various Enterprise Customers
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Business Development ManagerCmc, Inc. Jul 1988 - Apr 1994Led team of IT and sales professionals to capture $12.3 million in numerous turnkey projects for private, governmentand non-profit.
Shubhra Sinha Skills
Shubhra Sinha Education Details
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Executive Program For Women Leaders -
University Of LucknowMba
Frequently Asked Questions about Shubhra Sinha
What company does Shubhra Sinha work for?
Shubhra Sinha works for Valueˣ: The Value Exponent
What is Shubhra Sinha's role at the current company?
Shubhra Sinha's current role is Principal.
What is Shubhra Sinha's email address?
Shubhra Sinha's email address is sh****@****ail.com
What is Shubhra Sinha's direct phone number?
Shubhra Sinha's direct phone number is +140893*****
What schools did Shubhra Sinha attend?
Shubhra Sinha attended Stanford University Graduate School Of Business, University Of Lucknow.
What are some of Shubhra Sinha's interests?
Shubhra Sinha has interest in Education, Environment, Human Rights, Arts And Culture, Health.
What skills is Shubhra Sinha known for?
Shubhra Sinha has skills like Go To Market Strategy, Saas, Product Marketing, Enterprise Software, Strategic Partnerships, Cloud Computing, Product Management, Professional Services, Strategy, Business Development, Start Ups, Solutions Marketing.
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Shubhra Sinha
Redmond, Wa -
Shubhra Sinha
United States2gmail.com, google.com -
Shubhra Sinha Kamath
Kirkland, Wa6turnrivercapital.com, gmail.com, originate.com, recruiterbox.com, aol.com, microsoft.com4 +121367XXXXX
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