Distilled Strategy is a strategic design services partner focused on helping B2B SaaS, healthcare, fintech, logistics, and social impact products. We thrive in simplifying complex experiences & flows. Product leaders, marketing leaders, and founders rush to us when: - They need a new product idea defined, designed, and developed- They're frustrated with the lack of quality or pace at which their design and development is being executed.- They want more than just execution, but a strategic partner for brainstorming, validation, and even sales strategy.Our Services: UX/UI Design Product Strategy Storytelling Software Development Our Key Differentiator: We bring the gritty and nimble startup mentality to all our clients. We’ve helped startups raise $170M+ in capital since 2018 and brought that same velocity to middle market and Fortune 1000 companies.Clients include: Industry Leaders: Anthem Healthcare, Brightwell Payments, Fiserv, CharBroilHigh-growth Startups: Y-Combinator companies, Fractal Software companies, and Techstar companies.

VC-backed FinTech startup focusing on making payment processes simpler in the trucking and shipping industry.

Led UX/UI design on enterprise product related to procurement.

Introduced and executed user-centered design on enterprise software for the major retailer.

Conceptualize, strategize, test and help design new digital products with awesome colleagues for forward-thinking clients. Clients work includes: MyLumperSurterra Therapeutics Autotrader Rollin's Atlanta Speech School Atlanta Committee for ProgressCarl Black Whitney Hancock Bank

Designed and developed digital strategies & concepts for mobile, tablet, and web solutions for clients, including several Fortune 500 companies. Played a leading role in acquiring over 21% of annual revenues, in new business sales by creating highly effective marketing campaigns as well as conducting extensive market research and analysis to provide data-driven strategies and tactics.Implemented a fully envisioned process from the creative concept to the user-experience to the feature functionality for the company’s first fully native iPhone app client: Rodan + Fields Macro Xfoliator AppAudited various company clients on SEO/SEM strength as well as brand popularity by examining trends on social media presence through Raven Tools, Google Analytics, and Net Base.Used Axure Pro, Photoshop CS6, and Balsamiq to build interactive prototypes, mockups, wireframes, and site maps as selling tools by the sales force and models for the creative and IT divisions.Successfully coordinated and collaborated with colleagues from the IT & Creative divisions, including team members in London and India, to provide cost-efficient, viable solutions to complex products and concepts.Client Work Includes: Disney, Dreamworks, UPS, Macy's, Universal Pictures, NuSkin, Henkel, Mission Foods, Rodan + Fields, Maritz, Barilla

Assisted principals and consultants with various tasks including secondary research on clients' competition, primary research via phone interviews, and logistical support for client-principal interaction.

Operated as an in-house innovation consultant with a team of six interns to develop and design new product offerings, provide in-depth market analysis and financial evaluation, and gain extensive knowledge of the telecommunications industry to increase growth and profitability for the company. Utilized the IDEO-brainstorming process and created business cases to introduce to the company new interactive television products, Internet offerings, as well as disruptive technologies leading to 4 pending patents.Researched, modeled, and proposed product category expansions with potential partnership opportunities to the executive staff by promoting technical advancement as well as assessing competitive threats to the company’s business model. Designed user-interface mock-ups and prototypes for two web-based products and an Android app.

Developed a marketing campaign with a team of eight student-consultants to promote and advertise the Coca Cola Freestyle Machine at Firehouse Subs to generate revenue and brand awareness.Conducted market research and surveys to understand trends in Generation Y and their attraction towards Coca-Cola products.Utilized Accenture Consulting tools to provide competitive analysis as well as potential financial costs and ROI associated with the marketing campaign deliverables Blueprinted QR-code marketing material, in-store posters, a smartphone game, an interactive website, and marketing collateral for online social networks

Examined and evaluated the 2010 FIFA World Cup programming as well as U.S. Hispanic population demographic data for future marketing strategiesDeveloped over fifty programming tools with both qualitative and quantitative resources in the form of ratings tracking, intranet development, packaging ideas, one-sheets, and genre and demographic information for cable channelsResearched products and ideas through Nielsen and accredited business journals resulting in team discussions on new product innovations and concepts to meet the company’s financial goals.