Events, Activation, Trade Marketing, Trade Marketing/Sales Automation, Exhibition Management, Channel Sales, OOH, Corporate Promotional, Digital Print/POP/POSM Productions

 Responsible to develop Trade Marketing Strategy to attain defined business objectives throughout product categories. Develop & implement POSM & Branding items for Merchant teams throughout the country.  Regular and Unique POSM planning and maintaining item-wise stock requirements. Responsible for deploying and monitoring Trade Marketing Merchandiser and their effective utilization. Manage & monitor Trade Marketing investments/ budgets as well as initiate execution. Ensure due time POSM and competitive visibility share in the market.  3rd party management and ensure due time POSM & Branding items production in coordination with SCM. Analyze Requirements Vs provided items cost Vs usage pattern to define effective utilization of TM materials.  Design and plan activation for gaining opportunity sales and ensure Channel Engagement.  Develop, supervise and improve procedures to link entire marketing activities with sales team activities. Coordinate different stakeholders i.e., Regional Sales Team, Marketing, Finance, Supply Chain & etc. Prepare Trade promotional plans in designated channels along with executing associated plans.

 Develop business through clients that resulted in 100% growth in annual turnover for the company through proper management of the team. Overall supervision of all BTL & OOH related projects i.e., planning, budgeting & execution of events, activation, trade marketing, direct marketing, rural marketing, branding collateral & etc. Notable projects: o Events: bKash 8th year Celebration Event, bKash Town Hall Event, bKash Corporate Iftar Party, bKash RMG Signing Ceremony, Digital Bangladesh Event, Nagad 2020 Celebration Event, Prime Bank Town Hall Event, Prime Bank Mejban Event, Prime Bank Managers Event, Prime Bank Pitha Utshob, BRAC Kids Carnival, P&G Distributor Meet, Kawasaki “Ninja & Z” Bike Launch Event, BRB 41st Year Celebration Event, FSIBL 20th Year Celebration Event, Man Diesel Company Launch Event, Aftab Magic Feed Retailer Launch Event, ROBI Binge Regional Launch Event and FSIBL Victory Day Celebration with 3D Mapping & Building projection. o Activation: bKash LED Caravan Activation, bKash Ramadan Super Shop Activation, bKash Small Merchant Promotion Campaign, bKash Eid Gift Pack Distribution Campaign, Samsung Service Van Promotion Campaign, Dano Wet Market Activation, ROBI Campus Star Activation, ROBI Binge Device Activation at Divisional HQ, Daraz App Download Campaign, Daraz Ramadan Grocery Activation, Foodie Noodles School Activation at Dhaka & CTG and Bellissimo Ice Cream Product Sampling at Super Store o Trade Fair Management: Fu-Wang pavilion at DITF, ROBI stall at Digital Bangladesh fair, RedDot Stall at Basis fair and Taro Bangla pavilion at Dhaka Motor Show.

 Develop business in terms of new clients that resulted in 100% growth in annual turnover for the company. Overall supervision of all BTL & OOH related projects i.e., planning, budgeting & execution of events, activation, trade marketing, direct marketing, rural marketing, branding collateral & etc. o Events: Mountain Dew Grip Bottle Launch event, bKash Family Fest event, bKash App launch press meet, bKash Cyber Security Awareness Event, bKash Town Hall Meet, Astra Brand Launch Event, FUSU Truck Launch Event, Spice FM Launch Event, UPS Customer Appreciation Night, AND-Aptech Edu Service Launch Event and BRB 39th Celebration Event. o Activation: Mountain Dew Day of Dares Activation, bKash Ramadan Payment Campaign, bKash Super Store Activation, bKash Gift Pack Distribution Campaign 2018 & 2017, Transcom Electronics Residential Area Activation, ASUS University Activation, Walton Pohela Boishakh Celebration with Caravan and Samsung CE Caravan Activation Throughout the Country o Trade Marketing: HTC Sales Consultant Deployment Project and Kumarika TM Operations o Trade Fair Management: Mitsubishi Pavilion at Dhaka Motor show

 Responsible for overall operations of the company. Overall supervision of all BTL & OOH related projects i.e., planning, budgeting & execution of events, activation, trade marketing, direct marketing, rural marketing, branding collateral & etc. o Events: Raw & Steel material conference 2015 & 2016 o Activation: bKash Remittance Promotion at Business Hub, ROBI FB light Switch Caravan Activation at College, ROBI Bio-Metric SIM Re-registration Campaign, IFC “Lighting Bangladesh” Campaign, Akij Loko Anondo Shondha to promote Cigarette at Rural Area, Globatt Battery Service Campaign and Kumarika Hair Oil Market Activation. o Trade Marketing: JTI Consumer Engagement Campaign, DTI Consumer Engagement Campaign, Kumarika TM Operations and ROBI SME Operations o Trade Fair Management: Rahimafrooz Solar Pavilion at DITF 2016, Kazi Firm’s Pavilion at DITF 2016

 Responsible for overall operations of the company. Overall supervision of all BTL & OOH-related projects i.e., planning, budgeting & execution of events, activation, trade marketing, direct marketing, rural marketing, branding collateral & etc. o Events: BCB Celebration Concert with A.R. Rahman & AKON, BCB Celebration Concert 2015, Bengal Classical Music Festival 2013 & 2014, Sufi Festival Dhaka – 2015, E.CO Launch Event, Airtel Family Day 2014, Airtel Valentine’s Day Event and Robi X-Venture Launch Event o Activation: bKash TVC Display at Bus & Launch During Eid 2013 and 2014

 Overall trade marketing operations of the company Planning and executing of events & activation for the clients o Trade Marketing: Airtel Trade Marketing merchandising project 2012 & 2013, ROBI RDO project 2012 & 2013 and ROBI SME project 2012 & 2013.

 Look after merchandising operations project since inception to 2011 to ensure right uses of POSM at POS Ensure visibility and compelling presence at retail outlets Distribution house rebranding project at the time of airtel launch POSM productions & distribution Trade engagement campaign & trade Loyalty campaign execution and worked on Airtel Launch campaign at retail premises.

 Conducting analysis based on product profitability, segment performance of products and life cycle of existing product portfolio Providing periodic performance reports based on subscriber, activation, MOU, usages, revenue, ARPU & etc Driving the strategic vision of Warid's products’ portfolio & proactively identifying opportunities to improve product performance Monitoring & analyzing campaign in terms of usages, revenue & agreed performance criteria Identifying & developing different on time trade incentive & loyalty programs to boost up acquisition numbers Completing business planning, budgeting & trade activity forecasting

 Supervision & development of trade marketing merchandising agency & ensuring the right affiliation with agency & regional sales team Planning & executing of activation strategy for sales & marketing division (BTL Category) Enhancing visibility & ensuring compelling presence by right usages of merchandising materials at POS Enhancing Trade affiliation based on brand strategy & sales fundamentals i.e. ensuring regular cycle communication, on time trade incentive & trade loyalty programs to boost up sales Planning & executing channel engagement programs i.e. channel meets and events Completing business planning, budgeting & trade activity forecasting

 Developing trade marketing field force, training manual & operational manual for smooth operations of agency Planning, acquisition & maintenance of OOH, merchandising materials & beautification project  Planning & executing activation strategy for sales & marketing division (BTL Category) Enhancing visibility and ensuring compelling presence by right usages of merchandising materials at POS

 Assigning and appointing channel partners for PCO products  Achieving target for assigned territory & ensuring product availability  Coordinating training programs & workshops for channel partners Preparing PCO products report & handling all sorts of activation related problems of channel partners Implementing PCO POS profiling

 Implementing POS profiling & ensuring POSM delivery throughout the country Coordinating various events and activities (training & workshop) taken for channel partners Coordinating various development & incentive programs undertaken for the Channel Partners