Responsible for the P&L for all ITC FMCG products (across food and personal care) on B2B E-commerce Portals. Develop long term strategical relationships with accounts to deliver of volume and value targets using a mix of promos, visibility and keyword targeting.Closure of annual JBP with accounts keeping in mind brand plans, new launches and trade calender

Brand Manager for KSFT brands in premium channels like Corporate Parks etc.Led annual marketing planning to deliver on key brand equity metrices in these channelsResponsible for all ATL and BTL communication in these channels for both consumer and tradeResponsible for liasoning with accounts, legal and authorities to increase presence in these channels leading to sales increase of 40% YOYDigitalEffectively engaged with the agency to design content, copy and digital campaigns like influencer marketing to increase efficiency on CPE and CPR. Developed and launched an online forum and practiced keyword targeting to drive consumers to the websites

Independently handled the biggest FMCG brand for ITC. Responsible for planning and imoelmenting annual marketing strategies for the brand including BTL, ATL, brand communication and consumer activations. Responsible for creating strong cross functional relationships and agency synergies to successfully deliver on brand market shares and brand health measures. Responsible for new product launches under the trademarks and creating the brand architecture, positioning and strategy for the new brands launched. Worked with research team to understand consumer trends, generate insights, conduct consumer testing, brand equity researches and post launch tracking. Created the audio signature basis principles of sensory marketing for the 100 year old trademark

Responsible for driving sales for the entire branch for all the products. Defining targets, schemes and incentives for the area managers and area executives. Branding and marketing of products through ATL and BTL activities. Drive projects to improve the efficiency of the distribution network.

Received a PPI based on my summer internship.I worked at Marketing Club Mahindra to prospective Clients. We worked on creating more meaningful experiences for the prospective clients as well as existing members through engagement activities. The project involved market research, analysis, segementation & targeting and pilot implementation. Lead generation to qualified leads ratio was increased by over 30% and more than 80% of the respondents had a better perception of Club Mahindra leading to better WOM

I worked for a Pharmaceutical Giant based in US to increase the sales team effectiveness. We designed, developed and executed the call planning process for them. We automated the diagnostic and disruption analysis process for the call plan. Reduced the turnaround time by 60%.I was also a member of the Segmentation and Targeting Team and mentored a team of two with regard to the same. We improved the segmentation process by including behavioral and demographic features along with sales to divide the doctors and was appreciated by the client for the same.Introduced the online video concept which was accepted and implemented in the company