Shueh Yee Tai Email & Phone Number

• Led client communications, delivered counsel, managed budgets, planned campaigns (ATL, BTL), and oversaw project timelines for key accounts including Schroders, Fidelity, Merz Aesthetics, iHerb, China Mobile, UnionPay.
• Conceptualized communication, digital, and social media strategies based on industry research and data-driven insights.
• Ideated content, crafted captions, managed clients’ social media accounts (Facebook, Instagram, TikTok), tracked and analysed metrics, and produced monthly reports to improve reach and engagement.
• Managed influencer activations and events for local and APAC campaigns.
• Led pitches and developed proposal decks to secure new clients and projects.

Singapore

• Designed Flyers, Posters and Concert Programme Booklets for several productions:
• T'ang Quartet's 'Heaven and Earth' (Nov 2019)
• Brownhill Consultancy & Sensable Music's 'The Voices of Bernard Sabatier' (Nov 2019)
• T'ang Quartet's 'Love and Despair' (May 2019)
• 'Potpourri: Viola in Different Lights' (March 2019)

Sydney, New South Wales, Australia

• Utilised CRM (Kajabi) to edit and format website layout, graphics, and copy to increase website traffic.
• Organized email campaigns to market company’s products and online coaching programs.
• Utilized Canva and Hootsuite to design collateral and oversee social media accounts for Facebook, Instagram, LinkedIn, and YouTube to increase brand awareness and audience engagement.
• Edited promotional videos with Adobe Premiere Pro to expand client base over a 5-month period.
• Assisted with the on-boarding process and facilitation of online consulting sessions for clients.

• Managed marketing collateral to boost retailers' sales.
• Crafted content for Instagram @theshoppesmbs to boost awareness and interest in retailers' products.
• Communicated with over 20 brand representatives to oversee e-commerce database and digital materials to provide support daily and across marketing campaigns (e.g. The Shoppes' Little Superstar 2019, Fall Winter 2019).

Bachelor'S Degree, Communication And Media Studies

Activities and Societies: NUS Symphony Orchestra - Served as General Secretary, Co-Head of Publicity Team, and French Horn Section Leader.

Student Exchange Program, Communication And Media Studies

Modules taken: Study Abroad Internship | Advanced Media Writing | Australian Theatre, Film and Learning | Social Psychology

Gce A Levels (H2 & H3 Music, H2 Literature, H2 Mathematics, H1 Economics)

Activities and Societies: ACJC Concert Band - Served as Secretary-Treasurer and French Horn Section Leader