Stéphane Hugon, sociologist and cofounder at Eranos (Eranos, Paris and Seoul) carrying out applied researches on innovation and social transformation for IT, financial and luxury sectors in Asia and Europe. Based in Paris (Rue du Louvre) and Séoul (Gangnam-gu), Eranos is currently running permanent observatories in Asia (Seoul, Shanghai, Tokyo) on luxury, cosmetics, retail, transportation and payment rituals.This year, Stéphane drove the opening of Eranos permanent bureau in Seoul. Eranos Seoul to be the main place for Eranos observation in wide Asia.Since 2011, Stephane also joined APM Organisation (apm.fr) as an expert and met more than 300 companies owners, sharing a training module about social changes and management tools.Stephane Hugon holds a Ph.D. in Sociology of Culture and Communication from the Sorbonne University, Paris V, with a focus on social identity process on networked environments.The main fields of his work involve :- Users analyses in IT and telCo sectors : Microsoft (Référence des Usages IT en entreprise, 09-10), BlueKiwi (Uses experience and usability for social networking apps. 11), Korea SKtelecom (bloging platforme analysis, 07).- Users analysis in BtoC technical environment (Pacifica insurance, Crédit Agricole, Renault).Specialties: - Branding and identities studies for sectoral markets (L'Oréal, Groupe Pernod-Ricard...)- Users analysis, ethnigraphic observations, socio trends scanning in IT experiences.