Worked closely with Branding and Internal Communications team in keeping and maintaining a consistent brand profile by managingmarketing materials on Digital Asset Management System.Upskilled in-house marketers in MarTech and latest digital tools by hosting Key User Community Workshops and managing the Global Branding & Communications channel on Viva Engage.Improved internal process in dual brand management and company address update by collaborating with IT and UX team in launching… Show more Worked closely with Branding and Internal Communications team in keeping and maintaining a consistent brand profile by managingmarketing materials on Digital Asset Management System.Upskilled in-house marketers in MarTech and latest digital tools by hosting Key User Community Workshops and managing the Global Branding & Communications channel on Viva Engage.Improved internal process in dual brand management and company address update by collaborating with IT and UX team in launching API integration.Owned the “Tools” page on Intranet to update company tools news and inform employees. Show less

Led the funnel down by creating case study in collaboration with Sales, UX and engineering team.Kept an engaging online presence by social media management and segmentation, website management (by using Content Management System) and SEO writing.Conducted market research and created campaign content to engage and interact different groups on consumers.Kept a close eye on KPIs and metrics on monthly performance to improve marketing strategies.Using Data Management and Data… Show more Led the funnel down by creating case study in collaboration with Sales, UX and engineering team.Kept an engaging online presence by social media management and segmentation, website management (by using Content Management System) and SEO writing.Conducted market research and created campaign content to engage and interact different groups on consumers.Kept a close eye on KPIs and metrics on monthly performance to improve marketing strategies.Using Data Management and Data Visualisation (Google Analytics, Google Ads, and Looker Studio) to report before different stakeholders for efficient internal strategy alignment. Show less

Collaborated with storytellers, sponsors and attendees in hosting the in-person workshops for using storytelling as a method for social activism and expression.Promoted events and workshops by advertising both online and offline in attracting local residents.Evaluated workshops and produced the annual report 2020-2021 for the presentation before sponsors and stakeholders in attracting more potential funds.

Britons in Berlin: An Exploration through the Senses

Reached out potential attendees and partners by using cold calling and emails strategy.Distributed newsletters to maintain stable customer relationships. Collaborated with online publishers in promoting events.

I was responsible for translating and proofreading essays in technology from English to Chinese. The essays were published on Wechat.

- Maintained and improving internal communication.- Delivered on-boarding presentations.- Updated HR policies.