Tiffany (Shuhen) Chang Email & Phone Number

Taiwan

• In charge of marketing and communication, including public relations, digital marketing, CRM, retail marketing and event to develop annual marketing plan and oversee A&P budget.• Monitor CRM KPI and support retail team to achieve KPIs on retention rate, VIC recruitment and prospect capture. Develop CRM activations and strategy to drive boutique business, including gifting (ex. VIC seasonal gifting / birthday gift / fashion show treatment) and in-store clienteling events; hosted Eskymall boutique opening event, 2 trunk shows and 6 in-store events for YTD 2022 with average 6.8x ROI.• Oversee and lead team member for digital marketing on paid and social media with partners such as Mediacom, LINE agency to deliver 360 marketing campaign and drive brand exposures. • In charge of press relationship, including liase with media/celebrities/KOLs/stylist for product loan request and special seeding. Plan news release calendar to focus different product push every month and pitch with media for special news topic. • Coordinate with headquarter and plan the fashion show local PR activation for special capsules or new store opening.

Taipei City, Taiwan

• In charge of all CRM related works, including gifting, in-store events, data analysis and clientelling app launch.• Served as the brand project manager for Richemont group SAP ERP launch project, which liased across different stakeholders, including Chloé maison, external consultants and group IT team for kicking off the new system since gap analysis to key user testing and the final end user training. • Responsible for seasonal VM to coordinate with HQ and boutiques based on guideline by arranging boutique floor plan, window and lightbox installation, and oversee VM budget.• In charge of store opening project, opened 4 stores in 2020-2021, including Gloria outlet, Eskymall boutique, SOGO Zhongxiao boutique and Taichung Far Eastern boutique renovation.

Taipei City, Taiwan

• Responsible for retail operation related works, including PLV management, boutique admins, after-sale coordination, sales reports, VM management & execution and store opening projects.•Assisted communication and CRM related works to enhance client relationship in cost efficient approach while maximize the return & conversion rate. Including PR samples management, retail marketing, in-store events; hosted total 3 trunk shows and 6 in-store events with average 2.5-3x ROI in BU20.

Taipei City, Taiwan

• Manage cross-department projects and coordinate with department heads to ensure efficient and successful project delivery. Projects include exhibition curation, Xue Xue official website remodel and development, Bilingual/English classes planning & coordination.• Coordinate with international partners for all kinds of cooperation, including exhibition curating, staff training, opening events, bilingual exhibition guide for Korean artist Ahn Sang Soo, as well as product development projects with Portuguese architect Alvaro Siza for collection planning, packaging design and market survey.• Support Marketing on Facebook and Instagram set-up, daily maintenance, event planning (ex. PechaKucha Night) and English copywriting for all marketing materials.

Taipei City, Taiwan

• Coordinated marketing and public relations operations for MAX&Co., iBLUES, MARELLA and PENNYBLACK. • Developed press releases, advertorials and seasonal events, including runway show, ELLE magazine insertion, AppleDaily.com and PopDaily advertorial, as well as cross-company cooperation with Taipei Courtyard Hotel.• Coordinated sample loans and transfers from showroom and stores based on media’s and celebrities’ requests, increasing brands’ exposures and maintaining positive relationship with media, KOLs and stylists.• Managed Facebook content marketing for 3 pages: Fairton Taiwan, Max Mara Taiwan, and MAX&Co. Taiwan and analyzed advertising metrics to optimize post contents and increase engagement rate.

New York, New York

• Oversaw floor traffic and operation by coordinating sales associates and stock staffs to maximize daily sale.• Provided customized modern luxury hosting in English and Chinese with average 2 UPT (Units Per Transaction) and $400+ ADT (Average Dollar Per Transaction). Top sales in the Rockefeller Center store. • Maintained store visuals merchandising, controlled traffic flow and assisted administrative work.• Managed store logistics and stock inventory to capitalize remote and in-store order fulfillment.• Assisted Store Manager in delivering consistent, in-the-moment feedback and coaching.

T'Aipei, Taipei City, Taiwan

Associate Of Arts And Sciences (A.A.S.)

Bachelor Of Arts (Ba)

Exchange Student