- Led an interdisciplinary team (marketing expert, business manager, product designer) in conceptualizing London boutique proposal, receiving high endorsement from the CEO.- Streamlined and gamified coffee pots recycle process to communicate sustainable brand values.

- Created ScS digital experiences, enhancing customer navigation and utilizing augmented reality to elevate shopping immersion with the aim of driving in-store sales improvement.- Conducted 3+ user research studies and analysed 500+ findings emphasizing the importance of clear in-store task goals for improved purchases.

- Conducted quantitative and qualitative research with 100+ target users to pinpoint key opportunities.- Designed home energy visualisation solutions and energy consumption analysis and statistical functions.- Developed an intelligent temperature control module to fully adapt to customer requirements in terms of energy saving and peak management.

- Managed Nokia's Hangzhou R&D Centre's 60th-anniversary celebration with 10,000+ attendees.- Achieved a 98% attendee satisfaction rate through event planning and digital content direction.

- Developed video games with interaction flowcharts, wireframes and user interfaces, contributing to a 13% increase in user engagement during the second quarter of 2022.- Achieved senior leadership endorsement by fostering collaboration with planners, developers, and the GUI team, with a 10% increase in output efficiency.