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Shuk Yin Liew Email & Phone Number

Senior Strategic Communications Adviser at Department of Treasury and Finance, Victoria
Location: Greater Melbourne Area, Australia 17 work roles 4 schools
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Current company
Department of Treasury and Finance, Victoria
Role
Senior Strategic Communications Adviser
Location
Greater Melbourne Area, Australia
Company size
970 employees

Who is Shuk Yin Liew? Overview

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Shuk Yin Liew is listed as Senior Strategic Communications Adviser at Department of Treasury and Finance, Victoria, a with 970 employees, based in Greater Melbourne Area, Australia. AeroLeads shows a matched LinkedIn profile for Shuk Yin Liew.

Shuk Yin Liew previously worked as Marketing Communications Manager at Visit Victoria and Senior Communications Adviser - Invest Victoria at Department Of Jobs, Skills, Industry And Regions. Shuk Yin Liew holds Bachelor Of Communications Studies, Major In Public Relations from Auckland University Of Technology.

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Email format at Department of Treasury and Finance, Victoria

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Department of Treasury and Finance, Victoria

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Profile bio

About Shuk Yin Liew

With 20 years of communications experience in Australia, New Zealand and Malaysia, Shuk Yin is well-versed in the ways of public relations, media and social media management, content creation, marketing communications with a dash of emergency management. A brand advocate for any organisation she works for, Shuk started her career in public relations agencies in Kuala Lumpur with a stint at the Malaysian Stock Exchange before embarking on her journey to New Zealand. In Auckland, she managed a variety of clients in consumer lifestyle agency, Pead PR and subsequently had her first run in Local Government at Auckland Council. An initiative-driven individual, Shuk continues to pave her communications career in Australia and connect with stakeholders at all levels. As International Media & Communications Manager, Shuk works across Visit Victoria's key international markets to deliver a range of public relations strategies, activities, campaigns and events. Working closely with each in-market Regional Manager, Shuk develops communications strategies, has extensive Victorian product knowledge and established working relationships with key tourism representatives and media to drive favourable coverage of Victoria's destinations across international media outlets.Her diverse, multi-cultural background makes her highly adaptable in different work environments – be it in-house representing an organisation as whole or an agency representing an individual client. Her ability to work under pressure to a deadline and multitask between projects comes from her experience in highly productive environments in both the private and public sector.

Listed skills include Public Relations, Media Relations, Marketing Communications, Crisis Communications, and 22 others.

Current workplace

Shuk Yin Liew's current company

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Department of Treasury and Finance, Victoria
Department Of Treasury And Finance, Victoria
Senior Strategic Communications Adviser
Melbourne, VIC, AU
Website
dtf.vic.gov.au
Employees
970
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17 roles

Shuk Yin Liew work experience

A career timeline built from the work history available for this profile.

Marketing Communications Manager

Visit Victoria

Melbourne, Victoria, Australia

Senior Communications Adviser - Invest Victoria

Department Of Jobs, Skills, Industry And Regions

Melbourne, Victoria, Australia

Managed Ministerial Communications (international investment portfolio) for the Minister of Economic Growth.

Jan 2023 - Jan 2024

Senior Communications & Public Affairs Adviser - Invest Victoria

Department Of Treasury And Finance, Victoria

Melbourne, Victoria, Australia

Managed Ministerial Communications (international investment portfolio) for the Minister of Economic Development.

Aug 2021 - Dec 2022

International Media & Communications Manager

Visit Victoria

Melbourne, Australia

Defined editorial agendas for international media and PR agencies by connecting Visit Victoria’s brand objectives and attributes with consumer lifestyle trends to engage consumers at all media touch points.Created, curated and communicated the depth and diversity of Victoria’s inspiring experiences to intrastate, interstate and international visitors by maintaining strong relationships in industry and influencing the influencers (e.g. via media relations, mediahub, travmedia, media releases)A subject matter expert with regular formal and informal touch points with influencers, game-changers, tourism operators, govt. bodies and the communications industry and agencies (e.g. Tourism Australia, Creative Victoria, Film Victoria)Lived and breathed the brand and consumer lifestyle media.Identified new opportunities for destination storytelling and how to connect the right messages through the best channels. (e.g. new media outlets, podcasts, facebook live).Advised on and curate direct to consumer brand activations in support of Visit Victoria’s marketing plans.

Sep 2017 - Mar 2019

Market Development Manager, Uk & Europe

Visit Victoria

Melbourne, Australia

Jul 2017 - Sep 2017

Business Development Manager, South And South East Asia

Visit Victoria

Melbourne, Australia

Jan 2016 - Jul 2017

Manager, Marketing - Eastern Hemisphere

Visit Victoria

Melbourne, Australia

Dec 2014 - Jul 2017

Communications Advisor

Auckland Council

Auckland, New Zealand

Jul 2012 - Mar 2013

Senior Account Manager

Pead Pr

Auckland, New Zealand

Managed both projects and retainer clients such as the Malaysian Kitchen Program by MATRADE (under the Ministry of International Trade and Industry), Farmers, Pascoes, New Zealand Mint, Kellogg’s, EMU Australia, ASB, Maybelline, Garnier, OPSM and 30 Days of Fashion & Beauty.

Jul 2010 - Jun 2012

Senior Client Services Manager

Vibes Communications Pte Ltd

Kuala Lumpur, Malaysia

Clients: Robinsons Departmental Store (fashion/retail), Marks & Spencer (fashion/retail), Alliance Bank (banking/finance/corporate), Taylor’s University College (education) and Levi’s (fashion/retail).

Feb 2009 - Apr 2010

Executive, Pr & Branding, Communications

Bursa Malaysia

Kuala Lumpur, Malaysia

Oct 2007 - Dec 2008

Public Relations Manager

Vibes Communications Pte Ltd

Kuala Lumpur, Malaysia

Clients: Cathay Pacific (airline), Bio-Oil (skincare), Wing Tai Asia Holdings (regional property developer), Quaker Oats (consumer brand), Cerebos (FMCG), MTV (broadcast), Nickelodeon (broadcast), Belvedere Vodka (liquor), NIKE (fashion/retail), Levi’s (fashion/retail), Himalaya (personal care/retail), Esprit (fashion/retail) and Schwarzkopf (premium hair care brand).

Apr 2006 - Sep 2007

Account Executive

Mdk Consultants

Kuala Lumpur, Malaysia

Clients: Hong Kong Tourism Board, FedEx Express, Dumex, Munchy’s, American Express and Persada Johor International Convention Centre. Projects with various clients have been undertaken with avenueK, Cerebos (Brand’s Bird’s Nest), JT International, Durex, Marie France Bodyline, Bella Skin Care and Alliance Bank.

Sep 2004 - Mar 2006
Team & coworkers

Colleagues at Department of Treasury and Finance, Victoria

Other employees you can reach at dtf.vic.gov.au. View company contacts for 970 employees →

SJ Sejani Jayasundera Sejani Jayasundera Colleague at Department Of Treasury And Finance, VictoriaMelbourne, Victoria, Australia View → PS Paul Stockwell (Dtf) Paul Stockwell (Dtf) Colleague at Department Of Treasury And Finance, VictoriaGreater Melbourne Area, Australia View → SA Shabbeer Ahamed Shabbeer Ahamed Colleague at Department Of Treasury And Finance, VictoriaAndhra Pradesh, India View → GV Gail Vas Gail Vas Colleague at Department Of Treasury And Finance, VictoriaGreater Melbourne Area, Australia View → SZ Sylvia Zhou Sylvia Zhou Colleague at Department Of Treasury And Finance, VictoriaMelbourne, Victoria, Australia View → OL Olivia Leske Olivia Leske Colleague at Department Of Treasury And Finance, VictoriaGreater Adelaide Area, Australia View → TB Thomas Borthwick-Betts Thomas Borthwick-Betts Colleague at Department Of Treasury And Finance, VictoriaGreater Melbourne Area, Australia View → NB Nire Bella Nire Bella Colleague at Department Of Treasury And Finance, VictoriaSt Petersburg, Florida, United States View → NB Natalie Brotherston Natalie Brotherston Colleague at Department Of Treasury And Finance, VictoriaGreater Melbourne Area, Australia View → BC Beryl C Mills-Darlow Beryl C Mills-Darlow Colleague at Department Of Treasury And Finance, VictoriaGreater Melbourne Area, Australia View →
4 education records

Shuk Yin Liew education

Bachelor Of Communications Studies, Major In Public Relations

Auckland University Of Technology

Activities and Societies: Auckland University of Technology United Student Movement (AuSM) United Malaysia Student Association (UMSA)

Diploma, Marketing Communications And Advertising

Institute Advertising Communications Training (Iact)

Iap2 Australasia Certificate, Certificate Of Engagement (Iap2)

International Association Of Public Participation

Anne Gregory Masterclass, Stakeholder Engagement For The Corporate Sector

Rmit University
FAQ

Frequently asked questions about Shuk Yin Liew

Quick answers generated from the profile data available on this page.

What company does Shuk Yin Liew work for?

Shuk Yin Liew works for Department of Treasury and Finance, Victoria.

What is Shuk Yin Liew's role at Department of Treasury and Finance, Victoria?

Shuk Yin Liew is listed as Senior Strategic Communications Adviser at Department of Treasury and Finance, Victoria.

Where is Shuk Yin Liew based?

Shuk Yin Liew is based in Greater Melbourne Area, Australia while working with Department of Treasury and Finance, Victoria.

What companies has Shuk Yin Liew worked for?

Shuk Yin Liew has worked for Department Of Treasury And Finance, Victoria, Visit Victoria, Department Of Jobs, Skills, Industry And Regions, Sustainability Victoria, and Latrobe City Council.

Who are Shuk Yin Liew's colleagues at Department of Treasury and Finance, Victoria?

Shuk Yin Liew's colleagues at Department of Treasury and Finance, Victoria include Sejani Jayasundera, Paul Stockwell (Dtf), Shabbeer Ahamed, Gail Vas, and Sylvia Zhou.

How can I contact Shuk Yin Liew?

You can use AeroLeads to view verified contact signals for Shuk Yin Liew at Department of Treasury and Finance, Victoria, including work email, phone, and LinkedIn data when available.

What schools did Shuk Yin Liew attend?

Shuk Yin Liew holds Bachelor Of Communications Studies, Major In Public Relations from Auckland University Of Technology.

What skills is Shuk Yin Liew known for?

Shuk Yin Liew is listed with skills including Public Relations, Media Relations, Marketing Communications, Crisis Communications, Strategic Communications, Event Management, Corporate Communications, and Social Media.

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