Senior Account Executive
Clients: Cadillac/Tencent/Meituan/LINGXIGAMES/Wanglaoji...Participated in several pitches and was responsible for theimplementation of campaigns.• Maintained a good customer relationship in Cadillac's annual frameworkservice, participated in clients’ annual strategic planning, completed thebrand's daily material support, and was responsible for multiple campaignprojects. Followed up the campaign from the creative plan to the communicationchannels materials which are multiple contents (such as TVC/planeshooting/H5 production, etc) in the execution phase. Coordinated with multipledepartments at the same time, and supplier docking to advance theproject and ensure the smooth operation of the project.• Participated in the 2021 Meituan brand campaign.• Executed mini movie for a mobile game “Three Kingdoms Tactics”, coordinatedclosely with the film production house and creative team, pushforward the implementation of the project.• Executed a brand video “Spark More” for Tencent Games in 2020.• Responsible for 2 CNY campaigns for “Arena of Valor” and“Game for peace”.• Contributed to the creative team through communication strategies/plans/creative based on a thorough understanding of the client’ s objectivesand needs, and the analysis of the target market and competitors.• Project time and budget control, contract signing and invoicing process,and project completion reports produced.
