Shuly Anenburg Email & Phone Number

London, Gb

Modex provides brands engagement platforms base on web3 technologies. Our flagship product is FIFA Collect - Owning Product Roadmap and Strategy of FIFA Collect, an NFT Marketplace focused on FIFA's IP- Growing revenue from NFT sales by 5X by implementing innovative strategies and leveraging marketing and PR activities- Managing the product design and data team and implementing product management frameworks (including design thinking, lean, JTBD)- Collaborating with marketing and BizDev teams to create effective go-to-market strategies and penetrate new verticals and suggest appealing offering to brands and prospects to grow their user engagement and revenues- Conducting extensive market research to identify emerging trends, technologies, and customer needs- Defining how success looks like, and working with my team to establish OKRs and the KPI metrics to measure product successhttps://collect.fifa.com/

London, England, United Kingdom

Consulting early-stage startups and NGOs in the fields of product strategy and roadmapping, user experience, and growth channels. • Performing market and competitors research to define a competitive edge• Interviews with stakeholders and industry leaders• Evangelising product led approach • Defining product requirements based on user research • Designing products from scratch to full deployment• Building community of early adopters• Analysing user data• Working closely with different stakeholders towards product launch• Defining and implementing product marketing strategy

1inch is a DeFi, web3, DEX aggregator that identifies the cheapest crypto prices across decentralised exchanges. 1inch is now developing new product lines that can enrich the offering and utilise existing protocols.• Managing the product team for an NFT marketplace and introducing product management frameworks.• Responsible for ideation, development, and success of the product and fostering a collaborative environment for innovative ideas• Defined the Minimum Viable Product (MVP) and prioritised features• Conducting user research, market analysis, and competitor research• Collaborating with marketing and BizDev teams for effective go-to-market strategiesReview the progress toward launchhttps://gov.1inch.io/discussion/11884-1ip21a-1inch-nft-marketplace-mvp-v2-unlock-1ip21-funds

Managing ML data product to help financial institutions to perform merchant onboarding and KYC/KYB, detect and prevent financial crime and compliance risks, transaction laundering activity, and support AML requirements.MerchantView is an AI-based solution that automatically analyses merchants' URLs and related websites to uncover money laundering, compliance problems and additional risk indicators. Customers consist of PSPs, acquiring banks, tier 1 global financial institutions, and card brands, in North America, and EMEA. Among our customers: Amazon, American Express, Ebay, Global Payments, and moreDefined and managed AI-centric products E2E, including client-facing features, API and back-office tools with both business and technical scalability in mind; ensured alignment with the company's strategic growth goalsResponsible for developing the product strategy, evangelising and building the roadmap across internal and external stakeholders and responsible for the plan executionManaging customers’ and prospects’ discovery to identify product-market fitPartnering with the go to market teams, sales, and CS, and successfully grow the product ARR by 40% within a yearGrowing EverC’s AML detection capabilities by more than 10X by building the technology combining AI capabilities and human knowledge management platforms Successfully delivered our KYB MVP. Conducted customer-centric research and competitors’ analysis to define product roadmap. Conducting data-driven validations, and agile methodologies to successfully launch our MVP, already in use by leading organisations in the payment industryManaging and defining web crawling requirements to support use cases across our products Defining requirements for new business cases in new business segments and leading the development of data models and queries, and introduced the use of graph DB (Neo4j/Neptune)Directly reporting to the C level, mentored junior PMs as part of an internal mentoring program

STINGTV is the low-cost broadcast brand by yes (Israel's leading satellite TV provider). I was responsible for the roadmap, value proposition of a line of products including Strimmers, smart TVs and mobile.· Leading OTT development for the yesGO and STINGTV brands by yes· Initiating strategic research in order to update the company's products road-map· positioning yes+ service on all platforms including ATV, tvOS, smart TV and mobile· Recruiting and managing yes+ product team· Conduct consumer surveys to garner feedback in order to ideate and prioritize new features and capabilities· Defining data needed to evaluate feature use and contentment

As part of the yes+ project, I have led a traditional satellite TV company into the new era of IP TV, with the close collaboration of Apple's Design and Development teams. · Create innovative TV platform on Apple TV, using new OTT backend broadcast and a new UI, as the first step of yes' new strategy to migrate from satellite to IP. · Designing and prioritizing product strategy and requirements, from single features to full roadmap· Handling products E2E from ideation to launch· Conducting market research and implementation of product marketing strategy within competitive telco market and regulatory restrictions· Leading multidisciplinary teams of developers, hardware engineers, designers and analysts while managing internal processes towards launch· Managing in house product team and the external design studios and software developers along with the support and assistance of Apple TV experts · Conducting user research processes including focus groups and feasibility tests· Conducting usability testing for different cohorts including children and YA· Holding discussions and negotiations with stakeholders from all levels and managing partnerships with 3rd parties including global partnershttps://www.globes.co.il/news/article.aspx?did=1001300279

Tel Aviv Area, Israel

www.zifrut.co.ilSenior Architect and Accessibility Consultant • Planning and managing of various projects in diverse domains such as: public and smart transportation, residential, public and smart buildings, infrastructure, accessibility• Leading negotiations with stakeholders on both national enterprises, governmental and local authorities and private enterprises, while provisioning statutory consultation • Statutory and accessibility consultation, licensing and development of national projects such as the Red Line (Underground / light railway) and the Blue Line (BTR)• Partial portfolio: NTA Metropolitan Mass Transit System LTD. | Tel Aviv Municipality | Netanya Municipality | Yefe Nof | Netivei Ayalon• Concept formation, planning design of shops and retails stands across Europe, Asia and South Africa for International Cosmetics and Beauty Care companies• Collaboration with industrial and graphic designers• End-to-end facilitation and supervision of the design project

Tel Aviv District, Israel

http://www.ar-arch.com/Architect and Interior Designer • Planning, Management and accompaniment of institutional interior projects, with emphasis on Bank branches, offices and exhibition halls.• Engaging in all stages of planning: Assistance in drafting a program, tender plans and documentation, RFX responses, plans for execution, lists and details and accompaniment during construction• Partial clients portfolio: Leumi Bank | Union Bank | First International Bank | Champion Motors

Master Of Science - Ms, Architecture, 110/110, Summa Cum Laude

Bachelor Of Science - Bs, Architecture