- Spearheaded the successful launch of CAFU Canada B2C and B2B on-demand charging for electric vehicles (EVs) in Montreal and Toronto, driving market penetration and establishing a robust presence in the EV sector.- Conducted comprehensive market research and led four dedicated product squads to launch internal and customer facing products tailored to the Canadian market.- Owned the product strategy and roadmap for CAFU Canada, defining long-term vision and short-term objectives to drive growth and market expansion.- Played a key role in the market expansion and re-architecture of CAFU's services for Dubai and Canada, building the platform from the ground up to meet local market needs.- Developed a comprehensive go-to-market (GTM) strategy for the Dubai launch, ensuring successful market entry and adoption.- Partnered with third-party vendors for connected mobility solutions, designing and building intricate workflows to enhance service delivery.- Formulated the product strategy and roadmap for the B2B2C vehicle services segment in Dubai, setting clear objectives and milestones for 2024.

Tradeling is the first B2B e-commerce ecosystem in the MENA region. It is an initiative by the Government of Dubai to digitise Trade through a B2B e-commerce platform. Being the first Product Manager Logistics, I initiated and worked hand in hand with our Ops and Business to Launch two warehouses in the MENA region.- Drive the product strategy and roadmap for Order fulfilment and Delivery Experience across all business units based on data, customer insights, market intelligence, and stakeholder needs.- Manage end-to-end product life cycle (ideation, validation, technical development, launch and continuous improvement) by working closely with engineering, QA, UX, UI, analytics, and various other business units.- Shortlisted and implemented WMS (Warehouse Management System) and TMS (Transportation Management System) for our Fulfilment centre and Tradeling Logistics.- Launched the very first and second biggest fulfilment centres in Dubai:-- Support multiple fulfilment centers on our Tech stack-- Track Stock availability per Fulfilment Center and-- Route orders to specific fulfilment center based on the channel- Delivery Experience revamp and optimisation across all business models.- Participate in strategic and tactical planning discussions for geo expansion in Egypt, Kuwait and Saudi.- Identify areas of opportunity for automation.- International Shipping Experience across all products.- Supported on International shipping enablement for Tradeling.- Effectively translate data into actionable insights and communicate them to key stakeholders and senior leadership.- Build vision, mission, and roadmap and work very closely with multiple stakeholders.

Cheetay is a B2C super app across Food, Grocery and Dairy delivery in Pakistan. I was leading the Rider Management Vertical to create a reliable and transparent delivery experience for our riders and improved CX. As the early stage Product manager in the company, my experience included creating, launching and, managing multiple features for the riders. - Launched Riders Auto Staffing MVP in 6 months to enable our riders to work FT/PT with us. The MVP included:- Rider onboarding experience on the Rider app- Rider performance and Reporting- Optimised Shift assignment algorithm based on selected time slots- Automated Rider Compensation and incentives based on their shifts- Worked on Radius management system to improve our failed order- Data visualisation dashboard on our platform for Riders better Rider Management- Improved Rider Utilisation up to +40%- Improved Understaffing and overstaffing, Rider no shows, Compliance management- Improved Order on-time delivery rate - Better Forecasting and predictions of orders and shifts creating for Riders

• Complete Product Lifecycle Management (PLM) of digital products: Adaptabilities, My University Pathway, EDUBest, Smile Direct Club, Lucere Derm.• Gathering product analysis and capturing market requirements and insights to enhance and improve product portfolio.• Product Planning and Management: Partner with PO and stakeholders to define the project scope and prioritize features. Nurturing a highly collaborative environment for the SCRUM team. • Managing the long-term roadmap, backlog and project plans for customer deliveries• Product Marketing, market, and customer insights as well as feedback management.• Product Owner Support: Support Internal and external stakeholders management across US, Canada, and India. Understanding and resolving queries by constant collaboration (weekly meeting with PO). Ensuring delivery demo is in line with the expectations by daily Review and QA of work. • Project Reporting: Responsible for making PRD's and one-pagers for major features collaborating with Engineering Manager and PO's. • Creating user stories and user journies. Comfortable making wireframes and diagrams to illustrate the needs and lock the requirements.• Agile Product ownership for product lines and managing local and global teams to deliver product roadmap items and customer-driven projects for these products.• In charge of Sprints and Releases, managing a team including Dev and QA, calculating the workload and adjusting it in sprints and releases accordingly.• Focal point for Project/Product Management - Act as an Interface among Development, Account Directors, Project Managers, Scrum Masters and rest of teams.

- Report to the Head of Project Management, working closely with product managers, tech developers, and cross-functional teams.- Understand high-level business priorities, technical & product scope, and translate into actionable project plans with timelines, milestones, and success criteria.- Responsible for setting, implementing, and managing project timelines across multiple departments.- Work closely with related departments on initiatives that span across all 3 Serene countries.- Identify, secure and manage resources required to execute projects- Monitor & update relevant stakeholders on project progress; identify, report and resolve issues and risks- Deep dive into data to understand root causes and generate actionable insights

- Create and manage customer specific project plans, understand all tasks in detail validating the critical path whilst maintaining a constant focus on risk mitigation to deliver on time.- Establish and maintain the relationship as the project manager between clients, vendors and internal iPlex teams during deployment.- Support the client through internal processes in order to execute timely deployments.Identify project requirements, scope, and objectives and make sure that clients’ needs are met as the project evolves.- Ensure resource availability and allocation for the project.- Prepare and maintain project schedule, budget and make sure they are delivered within budget and on time.- Tracking and maintain project progress via various tools (JIRA, Excel, project plans, etc.).- Create and maintain comprehensive project documentation and system information.- Identify, resolve, and escalate appropriately any deployment issues with the right authorities.- Communicate statuses and challenges to account management teams and all relevant stakeholders.- Submit weekly/ monthly/ quarterly status reports to management summarizing the deployment progress.

On a day to day basis I was responsible for communicating with my clients via emails. I used to communicate my clients about our products and I also maintained a record on MS Excel about my clients and products sold.- Email communication with clients and respond to their requests.- Provide clients with product and service information.- Sell product and place customer orders in MS Excel.- Identify, research, and resolve client issues.- Follow-up on clients inquires not immediately resolved.- Provide on-the-job training for new employees.

Research on RF optimization of tools in industries.