I am helping agencies amplify their clients brands as well as their own, through strategic thinking and meaningful design.

I work as part of the branding and graphics team for a global multidisciplinary firm, creating experiences in the context of the built environment. I help to transform brands across multiple platforms, specialising in brand identity, environmental design and wayfinding. Leading the creative efforts on projects, developing design strategy, overall design concepts until completion.I motivate and mentor young designers. I build and sustain client relationships, acting as the design interface with clients, team members, consultants and collaborators, both internal and external.

Working in Sydney was the perfect interim before returning home. I was fortunate to work with a range of agencies on projects for both 2D and 3D applications.

I moved to Dubai to work on projects that spanned across cultures and sectors. I created brand concepts for corporate, leisure and hospitality clients in the region. My role included generating concepts based on detailed strategic thinking, managing projects, presenting to clients, and supervising junior members of the team.

As a Designer in a small team I had exposure to different parts of the design process including; project planning, account handling, design, artworking and production.

I gained vital experience by working in a variety of agencies. Ranging in scale from small teams to large firms. And varying in the type of design - branding to packaging to advertising. I worked with the creative teams from concept to design.During my internships I managed to work on the following brands: Nike, Heinz, 100% Design, Vertu, The 2006 Asian Games, The Royal Mail.