Technical Search Engine Optimization Team Lead
CurrentAutomation Expertise:1) Implemented automation for optimizing landing pages on Daraz PK website.2) Automated crawling and indexing processes for improved efficiency.Keyword Research:1) Conducted comprehensive keyword research to identify high-impact terms and phrases.2) Utilized tools such as Ahrefs.com, SEMrush, and Google Keyword Planner for detailed analysis.Ensured alignment between keyword strategy and business… Show more Automation Expertise:1) Implemented automation for optimizing landing pages on Daraz PK website.2) Automated crawling and indexing processes for improved efficiency.Keyword Research:1) Conducted comprehensive keyword research to identify high-impact terms and phrases.2) Utilized tools such as Ahrefs.com, SEMrush, and Google Keyword Planner for detailed analysis.Ensured alignment between keyword strategy and business objectives.Reporting and Analysis:Provided weekly and monthly SEO track reports for Daraz PK.Conducted in-depth analysis of campaigns, identifying areas for optimization.Semantic SEO Content Optimization:1) Leveraged natural language processing to optimize content for semantic search, improving overall search engine understanding.2) Ensured that content not only targeted specific keywords but also provided comprehensive information aligned with user intent.Campaign Optimization:1) Successfully optimized Daraz PK campaigns to enhance visibility and performance.2) Implemented new ideas for continuous improvement in optimization strategies.APP Store Optimization (ASO):Led ASO efforts for Daraz PK, improving visibility and downloads on app stores.Data-driven Decision Making:1) Leveraged extensive datasets to identify and create opportunities on Daraz and Ali Baba's portals.2) Utilized Search Console, Ahrefs.com, Screaming Frog, and Google Analytics for performance monitoring and result-oriented actions.Technical Issue Resolution:1) Identified and resolved website technical issues promptly.2) Assisted colleagues in understanding the technical aspects of Daraz'sCollaboration and Training:1) Collaborated with team members to enhance overall understanding of Daraz's operations.2) Assisted colleagues in grasping the nuances of SEO.Competitor Analysis:1) Conducted comprehensive competitor analysis, identifying gaps in SEO strategies.2) Implemented insights from competitor analysis to strengthen Daraz's SEO. Show less