Igor Shumytskyy 🇺🇦 Email & Phone Number

Sofia City, Bulgaria

Client base >2m. Implementation of realtime campaign management automation - from analysis, to production in 7 months. Integration with 8 internal systems, incl. DWH, SnowFlake, Card Processing, Front-End, Call Center, Mobile App, PowerBi. Responsible for day-to-day business using the campaign management tool. Key results: from 300k to 5 mln messages, omnichannel reach: push, sms, viber, email, storyly, frontend. MVP1 - from 3% to 9% growth in sales qty; MVP2 - mobile app onboarding increased x3; >60 automated marketing scenarios so far, that cover funnels, sales and customer experience.

Kyiv City, Ukraine

Managed and trained a team of 3 business leaders responsible for conversion, retention and collection. CRM on 1m client base: automatic and triggered campaigns, RFM segmentation and A/B testing. Email marketing, sms, push and IVR communication, outbound call center. Monthly activity: ˜50 automatic campaigns, 4mln messages. Outstanding results: +30% cash flow increase in 3 months. Email open rate increased +18%

Kyiv, Ukraine

Company's B2B sales strategy, IT development scopeB2C Direct Marketing - continuous and persolalized communication with customer base totaling 2,7M, real time triggered campaigns >1M messages per monthCRM - consumer data base analysis RFM, segmentation, cohort @ PowerBiData mining - clustering, propensity to buy scoring, response predictionProject Management: implementation of streaming analytics / realtime campaign engine EVAM, 1st in Ukraine, also used by Tinkoff, Kaspi, TurkcelleMail Marketing - 0,3M subscribers, open rate 6% -> 30%Social Media Marketing - 10k organic subscribers, 4,5 rating, 3k-10k reach per postGamification - sales in store promotions with quest mechanicsDigital transformation: - mobile app (Android + iOS) with virtual loyalty card, masterpass, geolocation, marketplace- chat_bot on Viber, Telegram and Facebook Messenger - with virtual loyalty card, geolocation, marketplace, QR scanner and deep links, human support and feedback in chats, push2chatIndustries we increase sales in: fuel, pharma, health care & fitness & diet, banks, fashion, entertainment, food retail, consumer electronics.

Almaty, Almaty, Kazakhstan

Team of 35 professionals. Brand positioning and its communication strategy. Ads production: TV,OOH, PR and events. Product development, launched on-of-a-kind saving product in CIS. Launched internet and mobile bank. Business/Competitor intelligence, qualitative and quantitative market research, NPS. Web-site development, started CPA.

Kyiv

PRODUCT DEVELOPMENTRetail banking products development, analysis, planning, promotion, sales network control and motivation: new deposit product attracted $2,6 mln in 2 weeks in the falling market.ADVERTISINGTV commercial production (copywriting, screenplay, casting, filming) with integrated social media campaign (facebook).MARKETING COMMUNICATIONSMarketing and PR campaigns, communications through social media and website. POSM and souvenir production.CRMFront-office Siebel CRM development, digital sales channel development, analytical and mining system SAS integration. Modeling customer behavior, cross-sales and retention opportunities.WEBInternet as a channel and agent sales development, monthly doubling the turnover from payment kiosk network. Social media activity with above average feedback.

Ukraine

WEBSuccessful corporate website redesign with Artemiy Lebedev Studio as a vendor. Regular use of Google Analytics, Webmaster Tools and Ad.Words. Systematic SEO, API-integration and on-line promotion. 10 times more visitors a day. Registered 3 trademarks. 1,6% conversion rate. Launched credit card sales over the internet.INTRASITEInternal portal ~ 500 users: field sales force, remote sales trainings, reporting and HR sections.CRMLocal CRM advocate, cross-border data integration, general planning and budgeting, campaigns supervision: target audience, message+media (mail, e-mail, sms etc.), media plan, efficiency calculations, communication experiments. Telemarketing is under construction. Prepared CRM solution requirements for the pitch and purchase. SMS direct mail ROI - 450%; e-mail feedback ~15%'Bank in a pocket' project:Internet- and mobile-banking: 3 fold increase in everage spend per visit, instant payment for more than 120 services, deposits and consumer loans.SELF-SERVICEPayment kiosks: alternative sales and promotion: cooperation with EasySoft, Cyberplat, iBox & OSMP. Launched own kiosk network - 50 items, over $150k monthly turnover.SMS-SERVICESService order, payment reminder and contract approval via sms in cooperation with iFree.

BRANDMarketing research, marketing communication strategies, brand image and product promotion standards compliance, Samsung tm re-positioning in particular categories. Some of the ideas were successfully implemented by Brand management department.ON-LINEProject manager of www.samsung.com/ua redesign - successfully accomplished within set time frame. Managed group of 8 interns and 3 agencies. Developed on-line registration for CRM purposes, created CRM-online concept.CRMProject manager for software installation and localisation (SAP+ Web-based tools). Ukraine was the first among CIS who successfully launched global CRM Samsung. Pan-CIS CRM optimisation – cost-per-contact reduced by 50%, registration rate increased by 15% (estimation). Customer database creation - over 2 mln records. Data base analysis and segmentation. Direct Marketing – scheduled waves of targeted consumer communication aimed on retention, product sales and event promotion; paper, electronic mail and mobile.PR+BTL+Trade MarketingWorld Cyber Games 2008 – 2000 participants, 7 cities, 168 press pitches (incl. TV), National Final in “Ukrainsky Dim”. “Best communication” award from the organiser ICM.Product placement and technical sponsorship: professional events (Marketing Directors’ Forum, Loyalty Forum, Retail Forum), sports, night and computer clubs, “Digital Corners” project etc. Gratitude from partners.

Postgraduate Diploma In Marketing

Master’S Degree, Major In International Business Administration

Diplomurkunde, Economics