Shumin Chen Email & Phone Number

7 Jurong West Street 41, S649414

Communication• Manage communications inbox and stakeholder relations• Build, launch and oversee all processes related to customer surveys via Qualtrics – timelines, communication and analysis reporting functions• Proof review and manage the distribution of school communications – Newsletters, Advisories, E-magazine via Poppulo & parent portal. Monthly reports on engagement and deliverability• Plan & update annual media planner regularly • Report on ongoing communications metrics• Manage information in parent portal such as calendar, news postings etc• Update of school webpage such as upcoming events in What’s On page• Assist in parent feedback and summarise of the report table• Assist with parent training – communications channels & systems• Act as support for Chinese parent comms (during orientation – Communication booth)• Manage EduTrust paperwork for communications function • Other ad-hoc duties such as proof review of yearbook, assist in creating alumni database etcMarketing/Events• Plan and execute school and marketing events - venue booking, invitation distribution, create & track RSVP form, work closely with internal departments (events team, facilities, catering, operational, security) & external vendors, sponsorship/gift sourcing, logistical planning and set-up etc.• Manage the web experience of the school webpage with the use of Monsido's tool to identify & fix issues (misspellings / broken links & images / inaccurate content) to improve search engine rankings, visitors experience. Monthly reporting on the affected pages resolved. • Plan, oversee implementation and report back on all market research requests• Conduct annual competitor analysis research and prepare reports for board• Monitor budgets and spending. Raise POs via Netsuite and track payments. Liaise with vendors & Finance team• Event coverage (photos) on campus to support marketing plan goals

20 Pasir Panjang Road (West Wing) Mapletree Business Park, Singapore 117439

Marketing & Sales- Developing and coordinating design and production of marketing collaterals such as catalogues, POPs and video for 2 Home Appliances- Brainstorming, developing and creating of product labels for Home Appliances - Organizing, planning and executing of product photo shoots- Developing, writing and editing product introduction materials for new launches for internal stakeholders spread across 2 major markets- Liaising and coordinating with advertising agencies and business partners to ensure timely execution- Distribution of marketing materials to internal and external stakeholders through various communication channels- Manage communication activities and oversee requirements for internal stakeholders in 6 countries- Monthly analysis of sales data and monitoring price activity in 3 countries with GFK report- Monitor competitors marketing activities- Proof reading of users’ manuals to ensure that the right information reaches the consumers- Assist in day to day activities Events- Organize, plan and execute annual Product Meetings with an attendance of 100 participants from 2 major markets- Source for suitable vendors and locations- Liaising and producing of meeting materials- Coordinating of attendance, venue setting and product logistic matters Training- Compute and collate VOC feedback from 6 different countries- Utilize collated VOC and market research data to plan and develop training materials - Identify USP of new launches and determine possible FAQs from customers- Draft responses to customers’ feedback and possible questions by highlighting USP

438B Alexandra Road, #02-01/06 Block B Alexandra Technopark Singapore 119968

- To interpret data, analyze requests and circumstances- Production of highly accurate customer price sheets that will be used in conjunction with standard contracts- Establish pricing levels and payment structures relative to the sale of large volumes of software licenses- Quality auditing for complex CPS types, and reporting on Quality- Prepare training material and deliver new hire training using presentations and assessments- Gatekeeping by delegating inbound service requests to the team - Handle project with deadline, report generation

15 Scotts Rd #03-09/10 Thong Teck Building Singapore 228218

- Responsible for growth and profitability, conduct marketing activities such as advertisement & promotions, lucky draw contest , communicate new product launch and preparation of events to meet the company’s sales target in direct solutions- Managing marketing budgets- Create sales tools and presentations, develop, formulate andimplement marketing strategies- Analysis sales trend and research findings- Build on good customer relations to secure brand and customer loyalty- Maintaining and building contacts with the media- Managing the production and creating simple designs of marketing materials, including posters, flyers, leaflets and website – liaising with printers and designers to work within brand guideline- Arranging for the effective distribution of marketing materials- Organizing and attending events and exhibitions such as IT / Comex Show and events conducted by Retailers. Handle booking of event space, telephone line, badge ordering, food catering, price tags, sales kits and etc- Carrying out market research and customer surveys to assess demand, brand positioning and awareness- Monitor competitor activity; analyzing pricing positions- Manage and update social media platform for company webpage and Facebook.- Handle merchandising, visual and displays in retail shop. Liaise with supplier for customized product demo stand

150 Beach Road, Gateway West, Level 10, Singapore 189820

- Responsible of process payments for shipping, warehousing, trucking, insurance and other logistics distribution expenses for submission to Finance Section involving more than S$3.0million of payments per month to more than 60 shipping lines/ logistics service providers- Ensure all billing accruals and payments are made on time- Maintain billing system (SAP system) of freight master for 100+ ports & 40+ shipping lines - Assist in managing the LCL & Air shipments freight negotiation.- Responsible for logistics cost reports consolidation and verification- Prepare invoices for cost recovery items- Extracting of data for analysis, keeping leave record, control of Section’s stationary usage,assist in travel expenses claim for officers & managers, and attend stock takes- Other administrative functions

Bachelor Degree, Bachelor Of Business In Marketing

Related Core Subjects: Buyer Behaviour, Organization Behaviour, Distribution Channels, Service Quality, Advance Marketing Concepts.

Diploma, Diploma In Business Computing

Related Core Subjects: Basic Science I & II, Computing and Mathematical Methods I & II, Cognitive Processes and Problem Solving I & II.

Gce ‘O’ Levels

Activities and Societies: Librarian (Year 2000) Choir member (Year 2001-2002) - Participate in schools events and performance Home.

Psle