Shumin Li Email and Phone Number
PROFESSION: PR, Marketing, BDWORK EXPERIENCE: 8+ yearsEnthusiastic about tech.More than 6 years of solid B2B, B2C marketing experience, delivering profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand. Special talent for enhancing corporate marketability through digital and print marketing tools as well as multiple analysis tools. Gained extensive experience communicating with vendors and maintained strong relationship with clients. Earned solid reputation for being enthusiastic, efficient, hands-on and resourceful.
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Marketing ManagerGeephon Intelligence Technology Co., Ltd. Jan 2020 - PresentShenzhen, GuangdongGeephon, part of LIANTENG Group, is a comprehensive manufacturer specializes in ODM and OEM of digital signage and interactive screen manufactory. It has mastered many advanced technologies such as Local Dimming (LDM), Heat Exchange Dissipation, energy saving, cloud computing, human-computer interaction with a number of domestic and international patent technologies. - In charge of the marketing and branding materials and strategy for new products and company oversea profile.-… Show more Geephon, part of LIANTENG Group, is a comprehensive manufacturer specializes in ODM and OEM of digital signage and interactive screen manufactory. It has mastered many advanced technologies such as Local Dimming (LDM), Heat Exchange Dissipation, energy saving, cloud computing, human-computer interaction with a number of domestic and international patent technologies. - In charge of the marketing and branding materials and strategy for new products and company oversea profile.- Worked closely with R&D department and artwork designers to provide excellent product information and presentation to clients via various channels, including video conference, social media platforms, exhibition, online trading platform etc.- Analysed different regions' market trend and reviewed industry international reports to provide in-deep research results to related departments.- Follow up current overseas projects from presales to after sales service. - New leads development with integrator, media companies and retail owners. Show less -
Marketing Promotion ManagerAtlaspace Mar 2019 - Jan 2020Shenzhen, Guangdong, ChinaATLAS is a leading full-cycle office building operator, offering space and services under ATLAS Workplace, ATLAS Living Space and ATLAS Community. ATLAS provides flexible one-stop work solutions, combined with fitness, food and beverage, and artistic elements, to transform the mundane work style of CBD employees and create an amazing community with abundant activities. Currently ATLAS operates a total 220,000 square metres across 25 projects in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou… Show more ATLAS is a leading full-cycle office building operator, offering space and services under ATLAS Workplace, ATLAS Living Space and ATLAS Community. ATLAS provides flexible one-stop work solutions, combined with fitness, food and beverage, and artistic elements, to transform the mundane work style of CBD employees and create an amazing community with abundant activities. Currently ATLAS operates a total 220,000 square metres across 25 projects in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Xi'an, Hong Kong and Ho Chi Minh City. 1. Cooperating with Shenzhen Business Development Team to formulate effective marketing plans and marketing strategies (including advertising strategy and project launching, promotion plan, sales incentive strategy, etc.).2. Responsible for the implementation of Shenzhen City Marketing Promotion Program and monitoring the progress.3. Business analysis and market research including the city's competitive analysis.4. Organizing market public relations, advertising and promotional activities regularly in order to promote product sales and enhance the visibility of enterprises, and evaluate the effectiveness of relevant activities in a timely manner.5. Resource expansion, including resources of cooperative units, activity resources, etc.ATLAS 寰图是领先的写字楼全生态运营商,倾力打造 ATLAS Workplace 寰图办公空间、ATLAS Living Space 寰图生活空间和 ATLAS Community 寰图办公生活社区。ATLAS 寰图提供灵活的一站式办公解决方案, 并融合了运动、餐饮、艺术等元素,打破 CBD 工作者干篇一律的工作方式, 构筑精彩的办公生活社区。ATLAS寰图目前在北京、上海、广州、深圳、杭州、西安、香港及越南胡志明市拥有25个项目,管理总面积达22万平方米。1. 负责配合深圳业务拓展团队制定行之有效的市场推广方案和营销策略(包括广告策略及投放、促销计划、销售激励策略 等);2. 负责深圳城市市场推广方案的落地执行,实时评估效果;3. 业务分析及市场调研:每月完成城市的竞品分析等;4. 定期组织市场公关、广告宣传、促销等活动,以促进产品销售及提高企业的知名度,并及时对相关活动效果进行评估; 5. 资源拓展,包括合作单位资源、活动资源等;6. 完成上级指派的市场推广部相关任务。 Show less -
Senior Marketing ExecutiveUrbanatomy Media Jul 2016 - Mar 2019Shenzhen, Guangdong, ChinaResponsible for the marketing research, strategy and project delivery for different companies across multiple industries. Clients includes: Shangri-La Hotel, Grand Hyatt, JW Marriott, Hard Rock Hotel, UB Tech Robotic, Wework, Trophée des Champions, Chamber of commerce, Addict Champagne, Fiji Water, Perrier, Redbull, Cathay Pacific Airline, Turkish Airline, 2019 IECIE Shenzhen eCig Expo, etc...▪ Oversaw project delivery (online / offline), from concept to implementation and beyond. ▪… Show more Responsible for the marketing research, strategy and project delivery for different companies across multiple industries. Clients includes: Shangri-La Hotel, Grand Hyatt, JW Marriott, Hard Rock Hotel, UB Tech Robotic, Wework, Trophée des Champions, Chamber of commerce, Addict Champagne, Fiji Water, Perrier, Redbull, Cathay Pacific Airline, Turkish Airline, 2019 IECIE Shenzhen eCig Expo, etc...▪ Oversaw project delivery (online / offline), from concept to implementation and beyond. ▪ Worked closely with the business development team to understand clients’ business, needs, expectations, and requirements.▪ Coordinated and communicated with editorial, event, design, finance and production teams, as well as third party to ensure project is running smoothly and efficiently both internally with the teams and externally with the client.▪ Attended high profile events to find opportunities to generate additional revenue both with existing clients and new clients.▪ Kept track of project schedule, budgets, promotion timeline, Ad promotion result, etc.. ▪ Built and maintained strong relationships with clients and all relevant stake holders. Earned and grew client confidence with an objective to be a trusted business partner and agency. ▪ Provided branding strategy & consulting service through market research, also helped clients to position their brands in the market.▪ Analysed data from online social media platforms to create contents in order to get more traffic. Also participated in Wechat post layout creation.▪ Used data and surveys provided by clients and third parties to analyse products’ performances and implement tests for new products or brands. ▪ Simplified research results and presented to clients in a more direct way. ▪ Integrated relevant information, combined marketing expertise and personal resources to make recommendations to clients who are looking for brand improvements. Show less -
Business Development ManagerDelta Bridges (三角铃) Jun 2015 - Jul 2016Shenzhen, Guangdong, ChinaResponsible for the business development of accounts in South China. Oversee all projects end-to-end to ensure the quality is matching client’s expectation. Clients includes: JW Marriott, Shangri-La Hotel, Langham, Mandarin Oriental, European Chambers of Commerce, Union des Francophones à l’Etranger, etc...▪Business Development and Account Management: Attended high profile events to generate new sales leads; oversee all undergoing projects to ensure optimal quality and outcome. Maintain… Show more Responsible for the business development of accounts in South China. Oversee all projects end-to-end to ensure the quality is matching client’s expectation. Clients includes: JW Marriott, Shangri-La Hotel, Langham, Mandarin Oriental, European Chambers of Commerce, Union des Francophones à l’Etranger, etc...▪Business Development and Account Management: Attended high profile events to generate new sales leads; oversee all undergoing projects to ensure optimal quality and outcome. Maintain daily communication with existing clients.▪Content Creation: Understood clients’ requirements / needs and communicated with editorial team to produce contents for website, magazine and WeChat posts.▪Event Management: Planned and executed monthly networking events or industry workshop for clients. ▪Analysis: Optimized market data through Google Analytics, Baidu data, third party data to generate latest marketing trends and provide new strategies. Show less
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Account ManagerShenzhenparty.Com Mar 2014 - Jun 2015Shenzhen, Guangdong, ChinaResponsible for the business development of accounts in Shenzhen. Clients includes: JW Marriott, Ritz Carlton, Hilton, Four Seasons, Shangri-La, Sheraton, Grand Hyatt, St Regis, European Chambers, etc...▪Business Development and Account Management: Ensured completion of new sales deals, maintain and develop existing clients relationship, analyze websites traffic and participation to the process of digital optimization.▪Content Creation: Participated in the digital editorial, helped… Show more Responsible for the business development of accounts in Shenzhen. Clients includes: JW Marriott, Ritz Carlton, Hilton, Four Seasons, Shangri-La, Sheraton, Grand Hyatt, St Regis, European Chambers, etc...▪Business Development and Account Management: Ensured completion of new sales deals, maintain and develop existing clients relationship, analyze websites traffic and participation to the process of digital optimization.▪Content Creation: Participated in the digital editorial, helped gather raw materials and content approval.▪Event Management: Organized a monthly networking event called "Wine and Cheese Club” in five stars hotels. Show less -
Media & Marketing CoordinatorMercatus Capital Singapore Jun 2013 - Dec 2013SingaporeMarketing Director’s assistant▪ Branding: Participated in branding strategy and Marketing/Communication ideas generation.▪Content Creation: Coordination and project management for communication campaigns.
Shumin Li Skills
Shumin Li Education Details
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Accounting And Finance
Frequently Asked Questions about Shumin Li
What company does Shumin Li work for?
Shumin Li works for Geephon Intelligence Technology Co., Ltd.
What is Shumin Li's role at the current company?
Shumin Li's current role is DOOH, Digital signage.
What schools did Shumin Li attend?
Shumin Li attended Curtin Singapore.
What are some of Shumin Li's interests?
Shumin Li has interest in Lomography, Filmography, Paintball, Blogging, Cooking, Backpacking, Reading, Photography, Tv Documentary.
What skills is Shumin Li known for?
Shumin Li has skills like Technology, Wealth Management.
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Shumin Li, DVM, MS
Changchun -
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