Wei Shum Email & Phone Number

Taiwan

Taipei City, Taiwan

- Prepare teams with go to market strategies- Build out brand assets- Advise on regional growth plans- Build out digital media plan and community management SOP- Pre/Post launch market research

Taipei City, Taiwan

※ Transcreator/Editor/Translator - Works with both agency and client side to create English copy matching key visuals and communication strategy for both local and global campaigns - Participate as part of pitch team to present English strategies or provide translation for clients※ Location Manager/Producer-location scouting-scheduling of events and shooting-applications for shooting permits and insurance-procuring equipment and housing -on site communication… Show more ※ Transcreator/Editor/Translator - Works with both agency and client side to create English copy matching key visuals and communication strategy for both local and global campaigns - Participate as part of pitch team to present English strategies or provide translation for clients※ Location Manager/Producer-location scouting-scheduling of events and shooting-applications for shooting permits and insurance-procuring equipment and housing -on site communication and negotiations with local vendors/talent※Communication Strategist-Oversee, write and edit English versions of client pitches, presentations and subsequent communication-Provide insight/research into areas of expertise such as automobile, sporting goods, cycling, FnB and FMCG Show less

Taipei City, Taiwan

※ Tasked with complete rebrand and rebuild of CI and VI※ Built out the marketing team- Hiring and training AE, PR, designers and building up portfolio of PR, design and agency vendors※ Launched and managed PR campaigns for North America, Korea, China, Japan and Taiwan B2B and B2C※ Designed, executed, managed digital campaign focusing on Telegram, FB, Twitter, Youtube, Reddit, Medium

Taipei City, Taiwan

※ Discovery Channel: Edited/translated the script and English subtitles for the GIO sponsored series 《探索頻道》探索張小燕 "Portraits Taiwan: Chang Xiaoyan" (OCoLC)859189668※ Editor of several thesis and academic journal papers for students of NTU, NTNU, NTUCM ※ LP sporting goods: Edited and wrote 50+ page product catalogues※ Nvidia, Wintek: Created technical, training, and help documentation for products ranging from graphics cards to touch panels※ Classroom publications: Ghost writer of… Show more ※ Discovery Channel: Edited/translated the script and English subtitles for the GIO sponsored series 《探索頻道》探索張小燕 "Portraits Taiwan: Chang Xiaoyan" (OCoLC)859189668※ Editor of several thesis and academic journal papers for students of NTU, NTNU, NTUCM ※ LP sporting goods: Edited and wrote 50+ page product catalogues※ Nvidia, Wintek: Created technical, training, and help documentation for products ranging from graphics cards to touch panels※ Classroom publications: Ghost writer of several junior and senior high English vocabulary textbooks Show less

Taipei City, Taiwan

Founder and GM of Macho Tacos: Taiwan's first group of authentic taquerias※ Built the company from the ground up- first restaurant launched within 1 year of submission of business plan as MBA thesis ※ In charge of all finances from funding rounds to cash flow, menu costing, P&L and budget forecasting ※ Personally developed operating SOP then hiring and training all staff and building a team of over 40+ employees ※ Negotiated key partnerships and alliances with groups like… Show more Founder and GM of Macho Tacos: Taiwan's first group of authentic taquerias※ Built the company from the ground up- first restaurant launched within 1 year of submission of business plan as MBA thesis ※ In charge of all finances from funding rounds to cash flow, menu costing, P&L and budget forecasting ※ Personally developed operating SOP then hiring and training all staff and building a team of over 40+ employees ※ Negotiated key partnerships and alliances with groups like the Mexican Trade Commission, Carlsberg Cottingham, Liquid Lifestyles, and Loop Entertainment for supplies and events Show less

Taipei City, Taiwan

Founder and Head Honcho responsible for bringing authentic and gourmet California cuisine to the land of noodles and dumplings※ $250,000NTD dollar out of pocket start up to $30m NTD LLC within 4yrs※ Launched 2 brands (California Grill, Macho Tacos) with 4 restaurants in 4 years, with 150+ employees,※ Each location profitable by end of second month, average ROI 11-13months, annual net profit margin 24%※ Extensive experience with media including news, print, tv shows… Show more Founder and Head Honcho responsible for bringing authentic and gourmet California cuisine to the land of noodles and dumplings※ $250,000NTD dollar out of pocket start up to $30m NTD LLC within 4yrs※ Launched 2 brands (California Grill, Macho Tacos) with 4 restaurants in 4 years, with 150+ employees,※ Each location profitable by end of second month, average ROI 11-13months, annual net profit margin 24%※ Extensive experience with media including news, print, tv shows __________________________________________________________________________________California Grill: Taiwan's first gourmet burger joint opened in 2007, blowing everyone's minds with a lethal combination of made to order flame grilled burgers stacked with USDA beef and quality house-made ingredients※ WOM and social media campaign netted over 400 patrons and a 50+ person line down the block on opening day※ SEO/social media campaign resulting in "California Grill" on first 18 pages of yahoo.com.tw for 11 months※ Taipei's best Western restaurant and burger 5yrs in a row※ Covered in all local Taiwanese media outlets including print, TV, social media and magazines including Next Media, TVBS, Apple Daily, Taipei Walker, Taipei Times※ GQ Taiwan's 50 hottest list of 2008※ Interviewed by Hong Kong and Japanese media for starting burger craze in Taiwan※ Contributed tofu burger recipe to Andrea Nguyen's "Asian Tofu" ISBN-10: 1607740257 Show less

※ Full responsibility for development of curricula and class materials. ※ Students ranged NTU grad level students to corporate employees and public servants※ Highest student return rate and enrollment numbers per semester※ Full range of class topics including: business English, public speaking, interview skills, conversational nuances and colliquialisms

My duty at Xisong was to design and lead two experimental honors classes (30 students each) on a 3 year English based curriculum with a goal to prepare students for university or careers abroad. This program focused heavily on project based learning, research methodology, presentation skills and thesis/capstone writing• Led senior year class project which was to publish an independently financed Zine with their own art and writings. • Students to wrote and edited all content, found… Show more My duty at Xisong was to design and lead two experimental honors classes (30 students each) on a 3 year English based curriculum with a goal to prepare students for university or careers abroad. This program focused heavily on project based learning, research methodology, presentation skills and thesis/capstone writing• Led senior year class project which was to publish an independently financed Zine with their own art and writings. • Students to wrote and edited all content, found sponsors to buy ad space, managed a budget and worked with local printers for design and creation (1st printing was 200 issues) Show less

Tasked with creating and launching a new curriculum for the after school and newly minted honors program, I created a project based learning program that focused heavily on melding a Western style hands-on learning approach with existing local academic material• Curriculum passed annual funding certification from the Ministry of Education with flying colors every year• I was invited by the M.O.E to hold a teachers' workshop on my project based learning curriculum for other Taipei… Show more Tasked with creating and launching a new curriculum for the after school and newly minted honors program, I created a project based learning program that focused heavily on melding a Western style hands-on learning approach with existing local academic material• Curriculum passed annual funding certification from the Ministry of Education with flying colors every year• I was invited by the M.O.E to hold a teachers' workshop on my project based learning curriculum for other Taipei high schools (60+ attendees per year)• Endorsed by the M.O.E. to start the seed of project based learning programs at other schools such as Heping High School, Tien Mu Jr. High, Nan Hu Senior High Show less

Master Of Business Administration - Mba

Bachelor Of Arts - Ba