- Spearheaded exploratory research to uncover user needs related to language barriers while traveling to Africa, informing AI translation designs and cutting workload by over 50 hours, boosting team efficiency.- Conducted competitive analysis of the African travel market, highlighting opportunities for differentiation through geolocation-based dialect recommendations to enhance user experience.- Executed a user study on outreach strategy by analyzing 10+ email responses, establishing communication best practices.

- Led UX and market research for a tablet-based educational app aimed at enhancing the learning and reintegration of incarcerated individuals, shaping the product's value proposition and design direction.- Conducted 5+ user interviews with incarcerated individuals to uncover learning challenges, identifying user goals and design opportunities for effective educational platforms.- Engaged in expert interviews with prison educators to assess the need for learner management and progress evaluation, informing the design for a data dashboard.- Partnered with strategy consultant to conduct market research, mapping stakeholder relationships among 20+ key players and outlining implementation paths to refine the marketing strategy.

- Conducted literature review 30+ academic studies and 10+ web accessibility evaluation tools to identify best practices for WCAG conformance, enhancing digital inclusive user experience.- Executed thematic analysis on interview transcripts with web accessibility professionals and disability rights groups, leading to insights into innovative development of hybrid evaluation method.

- Persuaded stakeholders to conduct survey research to enhance understanding of Asian American parents. Distributed the survey and analyzed over 200 responses, revealing the demand for parental control features and gamification elements, which shaped the MVP features.- Drove website design from concepts to launch in 3 months with research-backed pastel colors and playful icons for young learners. Yielded a welcoming environment and roughly a 10% boost in new user signups.- Directed competitor analysis on K-12 education, identifying trendy course genres and design patterns, providing branding and content guidelines.

- Teaching Assistant for INST 490, Undergraduate Capstone Class.- Graded the assignments of a total of 50 students with constructive and encouraging feedback.- Assisted in students' project management and course logistics.

- Executed effective training sessions for around 200 interviewers using CATI (Computer Assisted Telephone Interviewing) techniques on complex public topics.- Monitored data quality meticulously by auditing live calls to ensure the accuracy and representation of gathered responses.- Assisted in quota management to mitigate potential coverage bias.- Analyzed survey outcomes by creating charts and crafting 5 impactful reports, empowering clients with actionable insights into the public’s interest and promotion strategies.

- Led user research as the sole UX researcher, conducting 30+ interviews and 20+ usability tests to inform strategic planning for a new Canvas-based LMS. Resulted in a 200% user growth within 3 years, serving 40,000+ instructors and students.- Fostered cross-functional collaboration between school departments, product managers, and developers, ensuring alignment between system capabilities and various user needs, resulting in 10+ features launches.- Mentored 5+ interns in user research skills from interview guide development to insights analysis, supporting feature ideation.

- Specified recruiting criteria and generated 10+ screening questionnaires for clients in industries including streaming video services, social media, NGOs, and FMCGs.- Conducted 10+ qualitative studies through focus groups, home visits, expert interviews, and diaries to discover customers’ niche.

- Guided K12 students through a dynamic mentoring process encompassing brainstorming, pre-writing exercises, outline development, and essay drafting.- Established rapport with students, fostering an inclusive environment that encouraged responsibility and engaged learning.- Methodically evaluated more than 600 student essays, furnishing insightful suggestions to enhance their writing proficiency.- Demonstrated mentorship skills through daily class management, inspiring students and facilitating their growth in both academic and personal dimensions.- Developed pioneering curriculum content focused on literature comprehension and introductory psychology, tailored to the needs of 15-year-old students.

- Skillfully copyedited and proofread manuscripts for six books, ranging from textbooks, non-fictional reports, and theatre scripts to poems, ensuring cohesiveness with authors' tones and optimal comprehension for readers.- Managed end-to-end process of book production, working with freelance contributors, printers, and stakeholders to successfully meet the publishing schedule.- Employed InDesign to lay out printed versions of complex content containing hundreds of tables and images. Crafted engaging promotional content, encompassing social media posts and online retail copy, aimed at capturing distributor and public interest.- Identified and evaluated new book publishing prospects aligned with Tonsan's brand priorities, collaborating closely with the CEO to assess potential value.