Shuronda Robinson is a communications and media professional who has spent more than 30 years building and leading million-dollar organizations. She is a fourth-generation entrepreneur whose family operates an African American weekly newspaper in Houston. There, she cultivated a passion for communications and the power of storytelling. In 1995 Shuronda founded Adisa Communications. The award-winning firm has garnered a reputation for creative professionalism by providing a full spectrum of public involvement and communications services. In 2009, she launched a coaching practice focused on helping women entrepreneurs create the lives of their dreams. In 2023, Shuronda became the first African American CEO of Austin Woman Magazine. This 20-year-old publication is deeply respected in the Austin community. She is a military mom, with two of her three sons serving in the Navy and Army, and is an active volunteer focused on social justice, youth development, arts & culture on a statewide and local level. Her extensive training as an executive coach enables her to create a supportive environment for positive growth and change for entrepreneurs and business leaders who want to create a legacy. In 2009 she founded the Joyful Living Center to encourage individuals and organizations to build their organizations in harmony with their hearts desires. Her national coaching practice offers one on one coaching, workshops, seminars and online programs.A former award-winning journalist and accomplished writer, Shuronda is keen on helping clients tell their stories with an authentic voice. Shuronda also connects decision makers with grass roots community leaders and grass top policy makers to influence decision making. She is an effective fundraiser and has established herself as a leader in the Central Texas community through her work with the Austin PBS, Boys & Girls Clubs, Austin Foundation for Architecture, the City-Wide MLK Celebrations, Zach Scott Theatre and numerous other community service projects and organizations. She lives in Austin and is the mother of three young men.