Shurouk Kassas, M.A.

Shurouk Kassas, M.A. Email and Phone Number

Content Strategist at Equivator® | UX Writer | SEO Content Writer | Bilingual Copywriter I Specialize in creating engaging content and developing content strategies for different digital platforms @ Equivator®
Shurouk Kassas, M.A.'s Location
Istanbul, Türkiye, Turkey
About Shurouk Kassas, M.A.

According to the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall marketing strategy, as it generates 3x times as many leads as traditional outbound marketing but costs 62% less.That's right! Not only is content writing an effective way to attract and engage customers, but it's also budget-friendly. And guess what? Here comes my part 😉As a professional content writer, I understand words' power and ability to connect with audiences. Thus, I can help your business flourish by creating high-quality, engaging content that tells a story, captures attention, and drives results.𝐀𝐁𝐎𝐔𝐓 𝐌𝐄I am just a girl with a Bachelor's degree in Political Science and a Master's degree in International Relations. But what is more important, I am a girl with 10 years of experience in content writing ✍️𝐄𝐗𝐏𝐄𝐑𝐓𝐈𝐒𝐄 🔷 Started my career in 2013, working in a scientific Arabic network where I wrote, proofread, and translated +100 articles in philosophy, social science, and book review fields.🔷 Managed the Business Development team in another network in 2017, where I set up plans and strategies to launch new sections and initiatives, while also writing articles.🔷 Became an academic proofreader in 2018, working on research papers and graduation projects. I proofread and edited +25 research papers.🔷 Established the "Waraq Book Club" website in 2021. An online space to share reviews, thoughts, and ideas about reading and books.🔷 Worked as a Senior Content Writer for a real estate company in Türkiye in 2022. I wrote +20 articles, +30 project descriptions, +20 video scripts, and AD copies.🔷 Started working as a Senior Content Creator in a Marketing agency in late 2022. I wrote +30 articles, Social media posts, Google Ads, press releases, landing pages, printed content, video scripts, and emails for different clients in different fields.𝐌𝐘 𝐒𝐄𝐑𝐕𝐈𝐂𝐄𝐒 👩‍💻My services include:- Developing content strategy and creating a content calendar,- Writing and editing blog posts, articles, website copies, and other types of content,- Creating social media content, including captions, posts, and stories. 𝐂𝐎𝐍𝐓𝐀𝐂𝐓 𝐌𝐄 📩If you'd like additional information about my services, please don't hesitate to reach out to me at 𝐬̲𝐡̲𝐨̲𝐮̲𝐫̲𝐨̲𝐮̲𝐤̲.̲𝐤̲𝐚̲𝐬̲𝐬̲𝐚̲𝐬̲@̲𝐠̲𝐦̲𝐚̲𝐢̲𝐥̲.̲𝐜̲𝐨̲𝐦̲

Shurouk Kassas, M.A.'s Current Company Details
Equivator®

Equivator®

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Content Strategist at Equivator® | UX Writer | SEO Content Writer | Bilingual Copywriter I Specialize in creating engaging content and developing content strategies for different digital platforms
Shurouk Kassas, M.A. Work Experience Details
  • Equivator®
    Content Strategist | Content Planning | Content Writing
    Equivator® Jan 2024 - Present
    Saudi Arabia
    ◆ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Planning the creation, delivery, and governance of content. This involves understanding the target audience, their needs, and the goals of the organization.◆ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗚𝘂𝗶𝗱𝗲𝗹𝗶𝗻𝗲𝘀: Developing guidelines for content creation to ensure consistency, quality, and adherence to brand voice and messaging.◆ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻: Developing strategies for content distribution across various channels and platforms, including websites, social media, email, and more.◆ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Continuously optimizing content based on performance data, user feedback, and industry trends to improve reach, engagement, and conversion rates.◆ 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Collaborating with cross-functional teams such as marketing, design, and IT to align content strategies with overall business objectives and priorities.
  • Fima Pr
    Business Analyst | Project Management
    Fima Pr Aug 2023 - Present
    ◆ 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴: Assist in project planning, monitoring progress, and ensuring that projects stay aligned with business objectives.◆ 𝗙𝗮𝗰𝗶𝗹𝗶𝘁𝗮𝘁𝗶𝗻𝗴 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Act as a bridge between stakeholders and HoDs, facilitating effective communication to ensure everyone understands the requirements and objectives.◆ 𝗖𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗶𝗻𝗴 𝗧𝗲𝗮𝗺 𝗘𝗳𝗳𝗼𝗿𝘁𝘀: Coordinate with various teams to ensure timely delivery of solutions.◆ 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 Create comprehensive documentation including business requirements, functional specifications, use cases, process flows, and other relevant materials to ensure clarity and alignment across teams.
  • Reach - Consultancy And Marketing Agency
    Senior Content Writer | Seo Optimization Copywriting
    Reach - Consultancy And Marketing Agency Aug 2021 - Dec 2022
    Istanbul, Turkey
    ◆ 𝗖𝗿𝗮𝗳𝘁 𝗖𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Create high-quality content that effectively communicates the client's message. This includes articles, blog posts, website copy, case studies, and other forms of content.◆ 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻: Develop engaging content for SM platforms. This includes writing captivating captions, headlines, and descriptions.◆ 𝗔𝗱 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴: Write compelling ad copy for SM advertisements that effectively grabs attention and persuades the target audience.◆ 𝗘𝗻𝘀𝘂𝗿𝗲 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗦𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝘀: Write, edit, produce, and deliver final content pieces that consistently meet established quality standards.◆ 𝗜𝗱𝗲𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Continuously generate fresh and innovative ideas for content creation across various platforms and formats.
  • Climax Property
    Senior Content Writer | Seo Optimization Writing
    Climax Property Jan 2022 - Jun 2022
    Istanbul, Turkey
    ◆ 𝗖𝗿𝗲𝗮𝘁𝗲 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗧𝗼𝘂𝗿𝗶𝘀𝗺 𝗔𝗿𝘁𝗶𝗰𝗹𝗲𝘀: Write Articles about investment and tourism in Türkiye.◆ 𝗖𝗿𝗮𝗳𝘁 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Write content for social media pages related to real estate.◆ 𝗗𝗲𝘃𝗲𝗹𝗼𝗽 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗺𝗲𝗻𝘁𝘀: Write Social Media Advertisements for real estate projects.◆ 𝗦𝗰𝗿𝗶𝗽𝘁 𝗥𝗲𝗮𝗹 𝗘𝘀𝘁𝗮𝘁𝗲 𝗩𝗶𝗱𝗲𝗼𝘀: Write scripts for real estate videos, ensuring they effectively showcase the properties and engage the audience.
  • Freelance
    Academic Editor & Proofreader
    Freelance Sep 2019 - Feb 2021
    ◆ Revise scientific articles and research papers, and correct grammar errors.◆ Revise and proofread graduation projects and master's theses.◆ Paraphrase sentences in case of plagiarism.◆ Format citations, references, and footnotes according to the requested academic writing style.

Shurouk Kassas, M.A. Education Details

Frequently Asked Questions about Shurouk Kassas, M.A.

What company does Shurouk Kassas, M.A. work for?

Shurouk Kassas, M.A. works for Equivator®

What is Shurouk Kassas, M.A.'s role at the current company?

Shurouk Kassas, M.A.'s current role is Content Strategist at Equivator® | UX Writer | SEO Content Writer | Bilingual Copywriter I Specialize in creating engaging content and developing content strategies for different digital platforms.

What schools did Shurouk Kassas, M.A. attend?

Shurouk Kassas, M.A. attended Altınbaş Üniversitesi, Damascus University, Damascus University.

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