As an AVP with expertise in product management, I specialize in crafting data-driven solutions that empower businesses to optimize operations, enhance customer experiences, and achieve measurable results. With a proven track record of leading award-winning products like Atlantis, recognized as the "Best Data Analytics Solution" at the Financial Express (India) FuTech Awards, I bring a strong focus on innovation, strategy, and collaboration.Key areas of focus:Data Analytics & Insights: Transforming raw data into actionable strategies.Marketing Automation: Developing platforms that drive personalized customer journeys and maximize ROI.Product Leadership: Guiding cross-functional teams to deliver impactful solutions on time and at scale.Client-Centric Solutions: Building tools that resonate with user needs and exceed market expectations.

•Managing the team of 20 Data Engineers, Product Managers to develop products which will help clients to achieve their business needs. • Data Mining and Modelling: Collected, cleansed, and provided modelling and analyses of structured and unstructured data used for major business initiatives. • Building deep behavioral profiles of active users, which led to product improvements • Redesigned and enhanced portfolio reporting, reduced report production time by 75%.• Managing profile and their transaction behavior of 100 million customer to generate real time Insight.• Managing analytics Product roadmap and lifecycle for Easyrewardz.

Analytics & Product

Apply statistical techniques to interpret primary and secondary data sources, providing ongoing reports for strategic insights.Validate and compile data, ensuring adherence to corporate standards and compliance regulations.Innovate and implement more efficient data collection methods for enhanced accuracy and timeliness.Perform daily data queries and generate comprehensive reports on varied timelines (daily, weekly, monthly, quarterly).Execute specified data processing and statistical techniques, delivering insightful analysis summaries.Craft data chart presentations, code variables, and conduct essential statistical analyses.Collaborate on Data Warehouse ETL Processes, liaising with architects and end-users for informational needs.Oversee Campaign and Contact Center operations, aligning strategies with organizational goals for impactful outcomes.

• Strategic planning and execution to enhance profitability, productivity, and efficiency throughout the company’s operations.• Reporting forecast figures and variance analysis. Performance tracking, target setting, optimum operations analysis, and forecasting.• Created Visualization reports using Tableau to showcase the dealers/customer integration and mindsets.• Performed Manual, Regression, and Integration Testing, including Data Integrity, validation for ETL data transformations.• Performing Integration Testing and taking part in User Acceptance Testing in ensuring a successful deployment.• Validating end user business reports and dashboards created by using Micro strategy.• Developed complex SQL queries to extract, validate and manipulate date to fulfil business requirement and reporting requirements including identifying the tables and columns from where data is extracted.

Product Development: Spearheaded the development of data-driven products and services that enhanced user experience and increased engagement on the salon finder platform.Cross-functional Collaboration: Collaborated extensively with engineering, design, and marketing teams to ensure seamless integration of data-driven features into the platform.Data Strategy & Governance: Developed robust data strategies and governance models, ensuring the security, quality, and ethical use of data collected from salons and users.User Insights & Personalization: Leveraged data insights to drive personalized experiences, understanding user behavior, preferences, and needs in the salon industry.Iterative Improvement: Employed an iterative approach, leveraging user feedback and data analytics to continuously refine and improve data products, enhancing the platform's relevance and value proposition.Market Analysis & Innovation: Conducted market analysis and competitor research, identifying opportunities for innovation in data products to maintain Qurly's competitive edge.Stakeholder Communication: Effectively communicated data product strategies, insights, and their impact on business outcomes to stakeholders at various levels within the organization.