Shuwen Lin Email & Phone Number

Taipei City, Taiwan

✦Develop and execution of growth strategy, designed to encourage high-value clients engagement for long lasting customer relationship.✦Increase awareness of SHOPLINE customer engagement programs with internal stakeholders and merchants.

✦Led initiatives to analyze customer journeys and launched an onboarding series to optimize health scores for new merchants, resulting in a 20-point increase within the first 30 days.✦Restructured the customer tier, elevating 3.5% inactive merchants to a higher tier in order to enhance customer experience.✦Pioneered the Live Stream workshop initiative, resulting in the successful adoption of the Live Stream feature by over 40% of merchants.✦Cultivated strong relationships with crucial strategic partners, driving their social e-commerce revenue growth by 10 million in QoQ through adept utilization of features.✦Collaborated with internal and external stakeholders to successfully execute the largest physical campaign, benefitting over 100 customers and boosting 40% growth in Double 11.

✦Onboarded 20+ KA-level merchants, providing comprehensive solutions, such as for API integration suggestion and marketing advice, resulting in a 4.5/5 customer satisfaction rating.

Taipei

✦Streamlined complex corporate reporting process, resulting in 20% increase in efficiency and timely delivery of monthly P&L and business analysis reports for C-level use.✦Collaborated with teams to develop and execute targeted initiatives, leading to a 10% increase in overall business performance.✦Coordinated corporate development plan, the "NIKE TW - New Retail Concept Store",managing the project process with effective communication skills.✦Negotiated waiver of USD 1M royalty fee, boosting company profit by 2% in 2018.

台灣 臺北市

● Assisted and addressed the issues in over twenty Amcham event activities such as regular Luncheons, Annual American Ball as well as Annual General Meeting. ● Issued receipts and financial statement for the participation members or companies.

Master In Science, Marketing Management And Digital, A

● Awarded Diversity Scholarship from ESSEC Admission Committee

Bachelor, Business Administration, A

● Cumulative Average Grade: 88.94/ 100 (GPA: 3.99) ● Ambassador of school’s International Affairs office ● Exchanged to Hanze University.

International Exchange Program, Inernational Business & Management Studies, 42 Credits, 7.4(Dutch Grad)

Activities and Societies: ACLO (sport center) One year exchange program