Daisy Dai Email & Phone Number

Shanghai City, China

-Chiefly responsible for P&G laundry brands Tide and Ariel. -Partner with creative director, account and planner in strategic thinking that leads to integrated creative solutions.-Lead and inspire the team to set creative directions and goals for specific projects, ensuring they bring the brand to life.-Generate innovative ideas across multiple channels that maximize the consumer engagement to the brand.-Hire, coach, manage and develop team members.

Shanghai City, China

- Chiefly responsible for FamilyMart and Kotex branding project, for online and offline IMC brand campaigns, including creative TVC scripts and KV prints, digital communication ideas and EPR contents.- Responsible for creative works and cross-media writing for BOC, Philips Sonicare, GCL Integrated Energy Group, Nikon etc.

Shanghai

What!Box- leader of the New Zealand water brand WHAT!BOX branding project- responsible for strategic planning and copywriting, analyzing competitor data, developing sales plan and cross-platform product launch campaign, successfully building up the brand identity.Salad Xpress- Chiefly responsible for brand marketing management, including developing brand concepts and strategy, completing competitive reviews, developing and well executing IMC plan- Supported client's sales operation team to analyze data and reported emerging trends- Responsible for crossover collaboration projects with Monbento (French meal box brand) and Running Cat (most popular fitness club in China)- Launched the restaurant opening event, reaching more than 20,000 people- Operated the official Wechat account, attracting followers from 0 to 1800 within 1 month- Exceeded quarterly sales target and gain maximum media exposure, establishing the brand one of the most favorable new restaurant in Lujiazui district.

Shanghai City, China

President Assam Milk Tea(统一阿萨姆奶茶) ATL&BTL Project- Responsible for developing concepts for thematic and promotion campaigns- Wrote TVC scripts, print and outdoor copy- Presented annual and seasonal integrated activation ideas- The annual sales increased by 30% each year and shared the biggest milk tea market in eastern China area.Lux Hair & Skincare ATL Communication Project- Responsible for ATL concept development and daily communication with Lux global branding team and JWT Singapore office- Adapted copy originally written in English to Chinese, write copy for more than 10TVC and 15 prints- Supervised VO recording production- Consistently renewed brand image and consumers’ loyaltyPuma”forever faster”ATL Campaign- Responsible for developing TVC script and print copy- Successfully bringing the power of brand equity to life. Disney Princess IMC Project- Responsible for developing creative concept and cross-media writing- Wrote recruitment video script and print copy for "We are Princess” camapgin - Presented lots of creative activation ideas- The campaign reaching more than 300,000 Chinese girlsSupported other creative works and cross-media writing for clients as Shell、Fisher-price、Kellogg’s、Friso etc.

Shanghai City, China

Jiahua“Giving”(家化启初)- Assissted the Jiahua“Giving” branding project- Chiefly responsible for brand naming, brand story, slogan and product copy writing- Assissted to analyze the FGD data and develop positioning, establishing the brand as the most suitable skincare choice for 0-3years old Chinese babies.Weiquan Daily C(味全每日C) & Weiquan Yorgurt(味全优酪乳)- Assisted the Weiquan 2011-2013 IMC project, partner with group to develop creative concepts and ideas- Responsible for TVC scripts, prints and DM copy writing.- Daily C’s ”Fresh Orchard” TVC and Yogurt’s ”Gourmet” TVC created a huge buzz and sales revenue doubled in 2014Supported other creative works and copy writing for clients as Unionpay(银联)、Brand’s(白兰氏)、China Merchants Bank(招商银行) etc.

Master Of Arts (Ma), History, Gpa 3.7/4.0

Activities and Societies: The CSSA Club of CUHK/Responsible for social party eventsHonor -Achieved the Dean’s List Scholarship of CUHK

Fdhss Project, Public/Applied History

Activities and Societies: Presented and published a thesis called “The Gentry in the Late Qing Dynasty and the Development of the Local.

Bachelor Of Arts (Ba), History, Gpa 3.73/4.0

Activities and Societies: Yingming Historical Society of Shanghai University/Co-Founder; Department of History of Grade 2006/Class.