Product Marketing - Develop and produce market & product related training decks ; Cooperate with sales and the product specialist team to develop key product messages and positioning in a range of collaterals Social Media Marketing - Create new marketing materials for China market, e.g. WeChat campaign; Develop marketing collaterals in different formats to suit client needs, e.g. video, audio, mobile-friendly materials Sales Support – help with sales ad-hoc requests, e.g. Q&A write-up, market data analysis, competitor analysis

I was responsible for marketing the first Hong Kong equity fund under MRF scheme to the onshore retail investors in China.Research - Conducted in-depth fund market (popular fund products, online investment platforms) and customer (investment behaviour, buyer persona) research in ChinaSales & Business Development - Pitched for new distribution partners, fostered relationships with existing distribution partners in China; Oversaw Zeal’s online distribution networks; Conducted product training for distributors; Worked closely with sales team in developing new product and sales ideas;Supported institutional and intermediary sales in China marketDigital Marketing - Devised and implemented a marketing strategy for building brand awareness; Launched Zeal’s company blog; Developed and executed LinkedIn & WeChat Campaigns within budgetContent Creation – Wrote investment insights and created the building blocks of a content management database based on interviews, procedures and marketing presentations (company, research, investment teams, investment process, stock case analysis, etc.); Prepared RFP & DDQ for institutional and intermediary clients

Product Management - Designed the HoloLens experience of racing car game for Formula E Hong Kong 2016; Initiated a pilot project of integrating BIM and AR for interactive architectural visualization and showcased in Autodesk Industry Advisory Board 2017Business Development & Marketing - Tailored Augmented Reality solutions to meet the business needs of industrial, enterprise and interactive marketing clients across APAC, e.g. ZTE, Microsoft, Autodesk, HK Science Park; Organized Hong Kong’s first ever HoloLens experience event

- Took charge of the overall management of LeEco’s first oversea exhibition in CES2016(Las Vegas) with a total spend of USD$2M: prepared trade show budgets, negotiated contract terms with vendors, selected and led 8 subsidiaries to showcase products, coordinated with IT team for technical aspects of shows, arranged logistics for 150+ counterparts in APAC & US operations.- Prepared strategic partnership proposals in the sector of smart devices and OTT platform in the U.S. market.

- Conducted market research(pay TV, smart TV, mobile network operators) in U.S. market and provided quantitative and qualitative analysis to inform team decision-making. - Prepared requirements specifications for the tech team to operate technical implementation. - Organized and attended Mobile World Congress 2015 in Barcelona on behalf of LeEco.

Member of Editorial Board, International Journal of Decision Ethics, (sponsored Oxford University, UK)