Assem El Shwadfy Email & Phone Number

Riyadh, Sa

Al Khobar, Eastern, Saudi Arabia

• Develop and manage comprehensive marketing communication strategies for the company and its products, including brand strategy, identity, messaging, and tone of voice, ensuring consistency across all channels.• Lead digital and traditional marketing initiatives, including social media, content creation, SEO, website development, and email marketing, significantly driving engagement and visibility.• Lead ideation and concept presentations for internal and external client projects, aligning strategies with market trends and showcasing product innovation.Key Achievements:• Led a comprehensive brand refresh, including strategy, guidelines, and the creation of new English and Arabic websites. This involved restructuring services, content writing, and developing impactful taglines, enhancing the company's brand identity and online presence.• Successfully launched Bissat: overseeing brand creation, website and mobile app development, and managing product messaging. Managed all branding elements, including product labels, and positioned Bissat as a key player in the market.

Al Khobar, Eastern, Saudi Arabia

• Lead the development and execution of comprehensive branding strategies, ensuring consistent brand messaging and visual identity across all platforms and marketing channels for some products like Zido World. • Craft compelling copy and content for various mediums, including websites, social media, marketing collateral, and product descriptions, aligning with the brand's voice and objectives to engage and convert target audiences.• Collaborate with cross-functional teams to conceptualize and execute creative marketing campaigns, integrating innovative ideas that drove brand awareness and customer engagement for some products. Key Achievements:• Launched Majaalis, a SaaS platform for Islamic learning institutions, enabling the quick creation of educational portals without coding or design skills. This significantly broadened ZAD's product portfolio and market reach• Successfully launched a cohesive new brand identity for Zido World that was well-received by stakeholders.

Cairo, Egypt

• Developed new concepts and innovative ideas for creative projects, setting the creative direction, strategies, and guidelines.• Supervised content creation for clients' social media, marketing materials, websites, blogs, company profiles, presentations, and editorial content.• Directed designers, account managers, copywriters, and digital marketers to ensure all projects aligned with the client’s vision and goals.

Cairo, Egypt

• Developed innovative branding ideas and strategies to enhance market presence and drive customer engagement.• Closed deals with a social media agency, effectively leveraging digital platforms for brand promotion and customer acquisition.• Created a comprehensive marketing strategy for 2023 to align business objectives with targeted marketing initiatives.• Expertly prepared marketing materials, ensuring a consistent brand image across various channels.• Crafted job descriptions and conducted interviews for marketing and business development roles, attracting top talent to the organization.

Cairo, Egypt

• Conducted in-depth market research to understand the target audience, customers, and competitors, and developed product positioning, messaging, and value proposition.• Developed and implemented go-to-market strategies for new products and features, ensuring successful product launches.• Collaborated with product management, sales, and customer support teams to align product and marketing strategies, and developed training materials for effective sales and customer support.

Cairo, Egypt

• Digital Marketing & Content Strategy: Designed and oversaw all aspects of digital marketing, including content creation, lead generation, and media buying, ensuring alignment with the company's vision and client goals.• Creative Direction & Concept Development: Led the creation of new concepts and fresh ideas for creative projects, developing creative directions, strategies, and guidelines, while also initiating slogans and pitch decks for potential clients.• Client Relations & Project Management: Managed client relationships by understanding their requirements, creating proposals, and maintaining satisfaction through the alignment of marketing and creative efforts with the company’s brand and messaging.Key Achievements:• Secured a contract to manage the digital presence of Germany's top luxury brand, Aigner (Kids Fashion).• Received an award for top re-packaging designs for Pond’s in Paris, France.

Cairo, Egypt

• Analyzed the market, competitors, and customer needs to develop the brand name, tagline, strategy, and go-to-market (GTM) campaign.• Designed and managed market research and focus groups, gathering and analyzing user feedback to refine the product and marketing approach.• Attended industry events to build relationships with key stakeholders and set the marketing and PR strategies for the app, while overseeing the startup's day-to-day operations.Key Achievements:• Spearheaded the launch of the Setio App, a platform connecting moms with nearby on-demand, well-educated babysitters. Featured in Entrepreneur Arabia.• Successfully secured partnerships with prominent brands and networks, including Mustela Egypt, Bingo, The Child Expo, and the Rahet Bally network within a short timeframe.

Cairo, Egypt

• Pitched new technology ideas to the board of directors and translated their concepts into actionable product plans, guiding the transformation from idea to execution.• Conducted market analysis and provided strategic recommendations to the board, while setting marketing strategies and budgets for multiple projects within the company.• Interviewed, hired, and managed the marketing and design teams, ensuring alignment with company goals, and delivered monthly progress reports to the board of directors.Key Achievements:• Spearheaded the launch of the Setio App, a platform connecting moms with nearby on-demand, well-educated babysitters. Featured in Entrepreneur Arabia.

Cairo, Egypt

• Handle Software Protection Clients inside and outside Egypt and coordinate the entire marketing domain in the company.• Attend conferences, events, and expos as a representative, and build/maintain relationships with customers and partners.Key Achievement - Refresh the company branding by creating a new website, company profile, social media presence and marketing materials.

Cairo, Egypt

• Build relationships with customers and partners, attend conferences, events, and expos as a representative.• Develop and coordinate marketing initiatives and activities, handle and update the company's online presence, and attend meetings on behalf of the BD Manager.• Negotiate offers with customers till closing deals.

Diploma Of Education, Strategic Marketing

Business, Management, Marketing, And Related Support Services

Bachelor'S Degree, Islamic & Arabic Studies