Codec is an award-winning AI analytics B2B SaaS platform built to help global marketers achieve high impact marketing by leveraging cultural trends, developing the right content, and partnering with authentic, on-brand creators. To achieve this we combine bleeding edge technologies with our deep marketing expertise and close client relationships to find their ideal target communities and establish their place in culture. ➲ Led technology and product due diligence for exit alongside board➲ Line managing data, back-end, and front-end engineers➲ As Product - interviewing clients and prospects to identify and validate new feature requirements➲ As Innovation - spearheading LLM and generative AI integration ➲ As Innovation/Technology - coordinated and delivered refocused data strategy in response to platform policy changes➲ As Innovation/Product - launching new MVP features and products to market➲ As Technology - agile scrum management, including leading regular rituals

Marketing budgets changed in response to Covid, so we moved to a faster-to-market footing by merging Product fully with Innovation.➲ Leading ecosystem-wide data, product, and go-to-market strategy➲ Roadmapping, stakeholder management, product management➲ Training data scientists and engineers in marketing domain expertise for faster iteration➲ Refocused the product line around creator economy and increasing language model investment➲ Launched contextual advertising product line, establishing a new business unit and customer base➲ Launched Codec China 🇨🇳 - translating our UI into simplified Chinese and integrating Chinese platforms and media partners in collaboration with luxury brand users

Designing and applying AI/ML technology to solve complex marketing problems - our solutions became award-winning, including "Best AI product in marketing and adtech" at CogX 2017.➲ In-market product discovery with clients (with CS) and prospects (with Sales)➲ Developed and launched RESONANCE - Codec's signature influencer recommendation technology➲ Briefing and leading all data science feature R&D and development➲ Collaborating closely with data engineers and scientists to scope and develop new features➲ Sales support via data narrative development and pitching to prospects➲ Leading all data sourcing and partnerships ➲ Mixed-fidelity feature prototyping with Flask and React➲ As Data Protection Officer - ensuring development and processes comply with GDPR➲ As Data Protection Officer - helping clients navigate their vendor procurement diligence process

Building and launching an early stage data-focused SaaS MarTech startup - from zero to one!➲ Developed and validated MVP dashboard prototypes, designs, and storyboards for investment pitches➲ Raised funding from Wayra (Telefónica) and 500 Startups➲ Product definition and market validation with early start-up users and projects for blue-chip brands➲ Recruited and hired key technical staff - CTO and Head of Data Science

• Managed all data wrangling, scraping, and mining projects across the client-facing brand, strategy, and talent teams.• Analysing and reporting on social media content performance for blue chip FMCG, Fashion and Entertainment clients, including UGC influencer identification and sentiment reporting.• Using a data-led approach to consult on social strategy development and ad-targeting.• Building data mining and analysis tools and methods to draw insight from raw social platform API data.• Working directly with Facebook, Twitter, Instagram, Vine, YouTube, and Google+ API’s.• Independently upskilled to incorporate Python, SQL, and web development.• Introduced network theory, computer vision/image recognition, and natural language processing in influencer identification, audience profiling, and sentiment reporting.• Introduced a relational database-based reporting system to automate large-scale reporting and platform benchmarking using Microsoft Access and later iterated to mySQL.• Developing client-ready data visualisations through Excel, Gephi, Javascript/jQuery, HTML/CSS, and Python/matplotlib.• Designed and built large-scale data wrangling processes, including custom data scrapers to programmatically process reams of data from social platforms.• Designed and programmed a suite of web-based tools, to increase reporting capability and make benchmarking and business intelligence tools available throughout the company.

• Project managed all international blogger outreach data analysis and influencer identification research; including developing proposals and media planning for social campaigns with budgets up to $500k.• Coordinated international blogger outreach campaigns for brands including Foot Locker, Unilever, Universal Pictures, and Samsung.• Copywriting and developing socially-targeted press releases known as “Inspiration Packs” in collaboration with clients, and other campaign collateral. • Conducted regular training sessions in blogger outreach best practice, advanced influencer research methodology, and advanced Excel functionality.• Managed and oversaw the design, creation and continued iteration of our social CRM database; from an Excel spreadsheet with advanced functionality, to Salesforce, and most recently to the blogger outreach-focused Buzzstream. All with a keen focus on maintaining reporting efficiency.• Our data-led approach doubled the effectiveness of media-led sales proposals, growing the conversion rate to 33%, and saw international outreach campaigns deliver at an average of 120% to target.

Lead researcher in all social media monitoring/influencer identification for brands including the BBC and Hachette Filipacchi.--- Responsibilities: ---• Database Management; responsible for overlooking database design and iterating towards efficiency gains. Ensuring our databases are apt for management reporting as well as developing processes and documentation for the input and extraction of data.• Social Media Analysis; social reactions measurement, building influencer ranking algorithms using web and social media metrics.From May 2010 - Oct 2011 I contributed a weekly article to the SML blog on the role of social media in contemporary society. Topics ranged from the 2011 Egyptian Revolution to the infamous Twitter Joke Trial. I also contributed to the corporate Twitter account when needed.

Devised and implemented a method to discover and algorithmically score influential Twitter users using social listening techniques.