Shweta Kedia Email and Phone Number

Glance | Roposo* Led content and brand partnerships in entertainment (media and films), celebrity (A listers), and fashion vertical (onboarding celebrity and homegrown fashion brands across a portfolio of streetwear, fast fashion, accessories brands) for Roposo (India's first fashion live e-commerce platform)* Operations: Responsible for start to end onboarding fashion and lifestyle brands for the platform from brand licensing, content development, launches, brand portfolio… Show more Glance | Roposo* Led content and brand partnerships in entertainment (media and films), celebrity (A listers), and fashion vertical (onboarding celebrity and homegrown fashion brands across a portfolio of streetwear, fast fashion, accessories brands) for Roposo (India's first fashion live e-commerce platform)* Operations: Responsible for start to end onboarding fashion and lifestyle brands for the platform from brand licensing, content development, launches, brand portfolio approval* Developed and executed content intellectual properties (IPs) and delivered 136% growth for the platform (building My Movie Life and Vanity Affair, India's first star studded live chat show)* Acted as an advocate for the lifestyle and fashion ecosystem inside Roposo and Glance and an expert in proactively articulating new areas of growth and spotting emerging trends in the landscape* Manage all product approvals and review ranges with significant retail and licencing partners, actively involved in all marketing activations attend all market appointments, and ensure the brand DNA is upheld* Partnered cross-functional teams both internally (legal, finance, sales, business development) and externally (agencies: marketing and PR) to develop successful strategy and campaigns while also handling operations for live streams* Create and maintain quarterly action plans and calendars for all brandsCore: - Live commerce- Building star studded Intellectual Properties - Entertainment, celebrity, and fashion partnerships Show less

Brands: Professional Beauty Brands | Dermalogica, TIGI, Lakmé Lever● Led brand campaigns and executed strategies to increase monthly sales and brand visibility. Evaluated the product portfolio and made suggestions for marketing initiatives to drive profit avenues for global brands● Administered PR and communications (influencer + social) vertical to build visibility and drive positive conversations for global beauty professional brands, including Lakme Salon, Dermalogica, and… Show more Brands: Professional Beauty Brands | Dermalogica, TIGI, Lakmé Lever● Led brand campaigns and executed strategies to increase monthly sales and brand visibility. Evaluated the product portfolio and made suggestions for marketing initiatives to drive profit avenues for global brands● Administered PR and communications (influencer + social) vertical to build visibility and drive positive conversations for global beauty professional brands, including Lakme Salon, Dermalogica, and TIGI● Managed outreach for editorial coverages and listings, developed influencer relationships (organic and paid), and executed influencer marketing campaigns across all user-generated content platforms● Conceptualized and single-handedly led brand campaigns and their execution, contributing to the larger narrative for each brand by introducing unconventional conversations to revolutionize the beauty industry● Executed the brands collaborations with significant fashion events, such as Lakme Fashion Week, to further enhance brand exposure● Grew social media presence by 50%+ month on month, developing content, executing ads, brand collaborations, and contests to engage and expand the brand's audience● Built and managed external relationships with influencers, salon partners, stakeholders, and cross-functional teams within the company to support the marketing and branding objectives Show less

Client Servicing, Marketing Strategy, Content Creation, Social Media Management.