Shweta B. Email & Phone Number

United States

I bring a diverse skill set tailored to managing automotive clients and executing marketing programs like PPC, Meta Ads etc. My expertise includes working with clients across Canada, the US, the UK, and Australia. Strategic Decision-Making through Analytics: I regularly review performance metrics using tools like Google Analytics, making informed decisions to optimize campaigns and drive client success.Client Relationship Management: I am highly skilled at building and… Show more I bring a diverse skill set tailored to managing automotive clients and executing marketing programs like PPC, Meta Ads etc. My expertise includes working with clients across Canada, the US, the UK, and Australia. Strategic Decision-Making through Analytics: I regularly review performance metrics using tools like Google Analytics, making informed decisions to optimize campaigns and drive client success.Client Relationship Management: I am highly skilled at building and maintaining strong relationships with clients through phone calls, texts, emails, and face-to-face meetings. This ensures seamless communication and trust in our partnerships.Project Management and Multitasking: I excel in handling multiple responsibilities and deadlines across various clients, ensuring projects stay on track while consistently delivering quality results.Team Leadership and Delegation: I have a strong ability to prioritize tasks and delegate responsibilities effectively to my team, ensuring smooth project execution and timely completion.Performance Reporting: I provide timely, accurate reporting to key stakeholders in the client’s organization. This includes leading weekly strategy meetings to share project updates, performance insights, and recommendations for improvement.Stakeholder Engagement and Navigation: I have a keen understanding of the unique personalities and goals of each stakeholder within client organizations. My ability to navigate different levels within the organization allows me to secure stakeholder buy-in as needed to drive project success.Custom Real-Time Reporting: I build and update real-time client reporting using tools like Databox and Google Data Studio to maximize campaign effectiveness.Collaboration with Operations Teams: I collaborate with operations teams to implement digital strategies, ensuring prompt incorporation of client feedback to optimize results and achieve objectives. Show less

Columbus, Ohio, United States

In my career, I've led numerous successful campaigns on Google Ads and Facebook Ads with an emphasis on maximizing ROI and engagement. I've also employed CRM strategies to boost customer retention and repeat business, resulting in significant increases in brand visibility and customer acquisition. As a lead media budget planner across multiple channels, my work has consistently enhanced media productivity.Beyond campaign management, I'm adept at using project management tools like Asana… Show more In my career, I've led numerous successful campaigns on Google Ads and Facebook Ads with an emphasis on maximizing ROI and engagement. I've also employed CRM strategies to boost customer retention and repeat business, resulting in significant increases in brand visibility and customer acquisition. As a lead media budget planner across multiple channels, my work has consistently enhanced media productivity.Beyond campaign management, I'm adept at using project management tools like Asana and ClickUp. My skills extend to coordinating paid content, managing client expectations, strategic planning, email marketing, among others. In the past, I've successfully managed global clients and played a key role in human resource development.Whether it's day-to-day ad trafficking or strategizing long-term business goals, my approach is always data-informed and result-driven. Ready for new challenges, let's connect if you're looking for someone who can take your digital marketing efforts to the next level. Show less

Columbus, Ohio, United States

As a Digital Traffic Manager, my core responsibilities included:Managing Digital Marketing Campaigns: I oversaw the full lifecycle of campaigns across platforms like Google Ads and Facebook Ads, continuously optimizing performance to maximize ROI and improve user engagement.CRM Strategy Implementation: I developed and executed CRM strategies aimed at improving customer retention, driving repeat business, and increasing long-term client value.Project Execution and… Show more As a Digital Traffic Manager, my core responsibilities included:Managing Digital Marketing Campaigns: I oversaw the full lifecycle of campaigns across platforms like Google Ads and Facebook Ads, continuously optimizing performance to maximize ROI and improve user engagement.CRM Strategy Implementation: I developed and executed CRM strategies aimed at improving customer retention, driving repeat business, and increasing long-term client value.Project Execution and Management: I successfully implemented detailed project plans that enhanced brand visibility, increased customer acquisition, and ensured strategic alignment with business goals.Additionally, I ensured the timely execution of ads and resolved any creative delivery issues. Collaborating closely with display and paid social channel leads, I defined timelines, established execution requirements, and monitored ad functionality across various devices and operating systems. Show less

India

Strategic Marketing Planning: Developed and executed inbound-digital marketing strategies aligned with campaign goals and business objectives, contributing to sustained growth.Campaign Management and Execution: Led the planning, launch, and optimization of digital marketing campaigns, integrating multiple channels like social media, Google Ads, and email marketing to drive measurable results.Data Analysis and Reporting: Utilized Google Analytics to monitor campaign performance… Show more Strategic Marketing Planning: Developed and executed inbound-digital marketing strategies aligned with campaign goals and business objectives, contributing to sustained growth.Campaign Management and Execution: Led the planning, launch, and optimization of digital marketing campaigns, integrating multiple channels like social media, Google Ads, and email marketing to drive measurable results.Data Analysis and Reporting: Utilized Google Analytics to monitor campaign performance, derive insights, and generate reports for actionable marketing recommendations.Collaborative Communication: Communicated marketing strategies, campaign results, and performance insights effectively with internal teams and clients, ensuring transparency and alignment with broader business goals.Adaptation to New Technologies: Demonstrated a commitment to learning new AI tools and advanced analytics platforms, consistently improving technical proficiency to stay ahead in digital marketing innovations.Strategic Growth Focus: Applied a long-term strategic mindset to ensure that campaigns contributed to sustainable growth, optimizing marketing efforts in alignment with the client’s evolving business needs.Proactive Optimization: Continuously seek opportunities to enhance marketing performance by testing new strategies, tools, and techniques, while maintaining a proactive and self-motivated approach to marketing improvements.Remote Collaboration: Worked efficiently in a fully remote environment, coordinating with teams across time zones and maintaining effective communication to deliver high-quality results.Customer-Centric Approach: Utilized data-driven insights to understand customer behaviour, enhance targeting, and deliver personalized marketing, resulting in improved engagement and conversions.Feedback-Driven Improvement: Embraced feedback openly and implemented constructive suggestions to refine marketing strategies and drive continuous improvement in campaign execution. Show less

Bachelor Of Business Administration - Bba, International Marketing

Activities and Societies: A key highlight of my college experience was actively participating in various team-based projects. I frequently.

Master Of Business Administration - Mba, International Business

Activities and Societies: One of the most enriching aspects of my MBA experience was participating in a global consulting project, where I.