Shweta D. Email and Phone Number

ABOUT MEUX Writer and Marketing Communications Professional with a proven track record in delivering impactful campaigns. Extensive experience with top brands like Siemens Healthineers, Tata CLiQ, and Holcim. Expertise in UX writing, content design, UI copy, corporate communications, and PR. Currently upskilling through a MICA Communications Strategy course. Let’s collaborate to create meaningful user experiences and drive effective communication strategies!CURRENTLYAt Siemens Healthineers, I:- Lead and develop communications campaigns for IT infrastructure projects.- Provide strategic direction and implement communications plan for IT programs.- Design and implement creative strategies for engaging individuals in the digital workplace environment, especially interactive platforms (e.g. online discussions, webinars, podcasts, etc.).- Write and review publications, web content, and guides for global and country-level audiences including change and adoption material.- Develop innovative ways to communicate information to a range of audiences using new technologies and interactive toolsI BELIEVE IN- Seeing audiences as human beings, not target groups- Always looking for a new way to say something- A people-over-profit approach- The power of storytelling- Long copy (if done right)- Good content design- Intuitive UX writing- Creating conversations not culs de sac- Listening as much as talkingI DO THINGS LIKE- Conceptual (advertising, pitches, radio/TV scripts, ambient, guerrilla, campaigns)- Digital (websites, emails, social media, banner ads)- Long copy (letters, newsletters, brochures, guides, factsheets, long copy ads)- Journalism (opinion articles, blog posts, editing, white papers)- Branding (brand guidelines, tone of voice, strategy)AREAS OF EXPERTISE- Content Strategy- UX Writing- Internal/External Communications - Media Strategy- PR- Branding- Web content management (SEO / Content)