Head Of Design
• Played a pivotal role in fostering the substantial growth, elevating gross merchandise value from $1.3 million to $26 million.• Led a team of 6 designers, encouraged collaboration and innovation, managed monthly launch target of 300 options.• Provided creative direction aligned with organisational goals and brand identity, developed strategies that contirbuted to 10x growth in brand recognition and improved customer engagement.• Oversaw end-to-end design processes for multiple projects, ensuring timely completion and budget adherence. Implemented agile methodologies, realizing a 30% improvement in production efficiency.• Collaborated with clients and stakeholders, resulting in a 60% increase in client satisfaction through effective communication and feedback incorporations across diverse categories.• Achieved cost reduction by standardising style construction, 10% increment in production efficiency and drop in rejections by 3%• Successful launch of Winterwear Jackets, critical technical inputs in production to reduce lead time and timely delivery.