• Played a pivotal role in fostering the substantial growth, elevating gross merchandise value from $1.3 million to $26 million.• Led a team of 6 designers, encouraged collaboration and innovation, managed monthly launch target of 300 options.• Provided creative direction aligned with organisational goals and brand identity, developed strategies that contirbuted to 10x growth in brand recognition and improved customer engagement.• Oversaw end-to-end design processes for multiple projects, ensuring timely completion and budget adherence. Implemented agile methodologies, realizing a 30% improvement in production efficiency.• Collaborated with clients and stakeholders, resulting in a 60% increase in client satisfaction through effective communication and feedback incorporations across diverse categories.• Achieved cost reduction by standardising style construction, 10% increment in production efficiency and drop in rejections by 3%• Successful launch of Winterwear Jackets, critical technical inputs in production to reduce lead time and timely delivery.

• Led and managed the design process with a team of 4 designers, for menswear casuals, and monthly launch of 100-150 options.• Collaborated with sales and marketing team, in implementing replenishment model, maximizing sales for 100 best selling items resulting in revenue growth and increased brand visibility.

• Joined as a founding team member, conceptualised brand philosophy and created brand look.• Led the design and development in successful launch of tshirts, shirts and boxers, of which boxers were an instant hit.

• Crafted diverse and trend-forward mens sportswear collection, aligned to brand asthetics.• Created winterwear jackets and spearheaded sample developments with critical technical inputs for increased efficiency.• Collaborated with Design head in market research, development and launch of Proline womenswear range.

• Collaborated closely with Design Head, created and sucessfully launched range of t-shirts, of which 5 desings were bestsellers.• Collaborated with cross-functional teams and assumed responsibility of sample development, reduced sampling time by upto 20% through restructuring of design specification sheets.

Designed a line of graphics and shirts for SS ’09 as per given mood board and theme for the season for Wrangler.Key Contributions were research for men’s and women’s line, graphics development, shirts designing and sampling of designs.