Advertising Compliance Expert and Digital Creator. Shweta Purandare has over 30 years of multi sectorial experience working in leading FMCG organisations in various leadership, General Management roles. She had a stellar stint as the Secretary General of ASCI. She is a seasoned professional with bandwidth to handle multiple functional responsibilities, stakeholder management and managing teams. She has led Corporate Communication, regulatory affairs , crisis management and Consumer Grievance management in multinational organisations. Founder of Tap-a-Gain, providing free lance consultancy services for Advertising and Regulatory Compliance, Due diligence for celebrity and influencer endorsements, Advertising claim support generation and protection of brand communication from technical challenges, Social Media strategist for Corporate Brand, Consumer Grievance redressal expert. Accomplished Corporate Communications professional in leadership roles with experience in enhancing the organization’s Corporate brand reputation and visibility among key stakeholders, be it consumers, industry or Government Authorities and regulators. Recognised to provide strategic Crisis Management advice, Stakeholder engagement, Leading Public Relations. Extremely versatile, multi-faceted - Experience in multiple functions as well as sectors such as Consumer Goods FMCG, OTC / Pharma, Cosmetics, Oral care, Food and Beverage , Personal Care, Soaps and Landry, Feminine Hygiene, Fabric care, Ayurvedic, Pet Care, Medical Devices etc Proactive, result oriented, “Can do” attitude. Track record of break through results while spearheading the growth and development of the teams while implementing various strategies to drive non-linear growth. Excellent networking with industry professionals, industry associations and Government authorities. Key skill set - Corporate Affairs, Corporate Communications specialist, General Management, R&D consumer insights and product evaluation, Advertising and related Regulatory Compliance, Advertising claim support generation and protection of brand communication from technical challenges, Industry Association lead , Scientific Affairs, Regulatory Affairs, Technical External Relations, Government Relations, Social Media strategist, Influencer relations, Customer service and Consumer Grievance redressal. Offering customized trainings for marketing, regulatory, R&D teams for the same. Utilising the expertise and experience gained over 30 years to provide consultancy on a range of projects.