Shwetha Shanthakumar Email & Phone Number

Chicago, Il, Us

United States

Chicago, Illinois

• Developed implementation strategy, digital marketing campaigns and marketing automation programs for clients in retail, health care, and telecommunications industries achieving 15% growth in conversion rate and reducing customer acquisition cost by 10%.• Conducted the successful on-boarding of a major telecommunications client. Designed a comprehensive training plan and virtually trained a team of 5 resources, reducing LOE by 20% for the project.• Partnered with cross-functional stakeholders to lead a team of 8 in a global organization-wide initiative to reimagine campaign offering & delivery for FY21, aimed at business development with a focus on transforming into an industry thought leader.• Optimized the purchase funnel for a retail client with a reach of over 30 million customers through data segmentation, KPI tracking & analysis, A/B testing and automation resulting in 12% increase in incremental revenue.• Conferred with NIIC-NAAC Award for Excellence in Consulting and Customer Service.

Chicago, Illinois

• Designed a business plan and merchandise assortment plan, conducted financial forecasting and analyzed past sales for the accessory business, to meet projected sales volume, business margins and GMROI targets, accounting for 520% increase in the overall business in 2 years. • Created a multi-stage rebranding project transforming the brand website and focused on creative product design for a successful online brand launch. Executed a multi-channel marketing strategy, leveraging content creation through photo campaigns and lookbooks to drive website traffic and result in high quality leads.• Implemented an SEO-driven organic tactic boosting site visits by 200% in a year and increasing total online sales by 365%. • Developed email marketing campaigns increasing repeat buying from 10% to 34%.

New York, United States

• Defined long-term business objectives, performed market analysis, competitive benchmarking, and negotiated partnerships with over 50 commercial properties in NYC enabling the successful launch of the short-term luggage storage platform.• Drafted engaging press releases, features and harnessed cross-promotional media opportunities with leading publications, noted influencers and key industry leaders to generate brand awareness and obtain an average of 5 quality backlinks per week.• Identified key challenges in lead generation and redesigned the communication strategy to incorporate info-graphics and ad-marketing to achieve an increased conversion rate of 50% at top of funnel.• Established reporting dashboards to track metrics across online channels – e-mail, social media, advertising, SEO and platform to inform business performance. Adapted marketing tactics to optimize lead nurturing generating over 3000+ targeted leads and 1000 customers in 6 months of going live. • Facilitated acceptance to the Techstars ’18 accelerator program and raised $1.85M in a seed funding round.

Chicago

• Optimized merchandise assortment planning and PLM for women and men's apparel on multiple e-commerce platforms by analyzing online sales and product KPIs to align offerings with the right customers, markets and channels, improving profit margins by 25%.• Integrated online marketplaces, identified new growth opportunities and established a high impact cross-channel digital marketing plan resulting in 20% increase in organic leads and 35% increase in revenue.

Bangalore​

• Trained and headed a team of 12 in design and merchandising for casual and evening categories of women's wear, successfully launching the AJIO brand and e-commerce apparel marketplace making it the first Indian retail company to cross the $10-billion revenue milestone.• Created range architecture/ product plan in line with financial goals and sales forecast to drive brand adoption, customer acquisition and profitability.• Negotiated pricing, logistics and offer terms to establish over 40 vital supplier and manufacturer collaborations for short-term product development and sustained long-term production capabilities.

Bangalore, India

• Led product and market research for the test launch of My Fit, a revolutionary innovation to fit specific body types. Initiative adopted by Van Heusen and scaled up to launch in 30 EBOs and over 3000 MBOs nationwide, and online.• Designed innovative and on-trend products for high sale fashion categories – formal wear, denims, blazers, bottoms, jackets & winter wear to facilitate improved revenue and inventory turnover, achieving an average increase of 15% in sell through and 20% in net profits YoY.• Standardized processes and documentation for raw material sourcing, print development, tech-packs, prototyping and branding to benchmark quality, improve cohesion, decrease errors and eliminate redundancies. Reduced procurement and sampling costs by 30% and shortened design development timeline by 30 days, enabling faster design to market capabilities and was awarded ‘Outstanding Newcomer’ by Van Heusen in 2014.• Featured in GRAZIA, India in the corporate style segment in August 2014.• Led the team awarded ‘Most Popular Youth Brand - WW Formals’ for Van Heusen at the Youth Marketing awards in 2014.• Key member of the team awarded ‘Marketing Campaign of the year’ for Van Heusen Limited Edition SS14 collection at the Global Marketing Excellence awards in 2014.

Master Of Arts (Ma), Fashion Design, 2:1

Master'S Degree, Fashion Management, 8.9Gpa

Bachelor'S Degree, Fashion/Apparel Design, 92%

Activities and Societies: Elected President of the Student Union of Vogue Institute of Fashion Technology