I am currently working as a Sr. Manager - Digital Marketing(SEO) for IGP.com(Indian Gifts Portal). My main role makes me responsible for the development and deployment of Search Engine Optimization strategies on Large-Scale SEO Initiatives for International, Local, and Social SEO environment.

Worked for almost all Verticals of Quikr.com# ASO (App Store Optimization) - Suggested & Implemented# Developed and Executed - App Indexing & Deep Linking# Worked on "Download App" page & "Increased Mobile App Download"(via Organic Search / Referral)# Developed and Executed - Schema & Open Graph Protocol# Social Media Strategy & Execution, Online PR, Brand Positioning & Strategy, Display Advertising# Content Marketing & Strategy

• SEO audit for Quikr.com and City Domains. Test and implement search engine optimization (SEO) strategies to improve organic traffic and online performance locally.• Increase Product Image search visibility in Google Image Search.• Frequently manage collaboration with Design team, Tech team, Analytics team and Product team.• Analyzing the reasons for success and drop in performance of the organic traffic & other campaign.• Working Experience & Competition Analysis with major SEO tools like - Screaming Frog SEO Spider Tool, Ahrefs Site Explorer & Backlink Checker, Rank Watch, Webpostion, Rank Checker, Xenu's Link Sleuth for Broken Links, Robots.txt Generator, Image SEO Tool, Schema Creator, Google Snippet Preview, Structured Data Testing Tool, XML Sitemap Generators, Pingdom Website Speed Tool and many more.• Keep up-to-date with constantly changing technological and search engine trends, algorithms and ranking factors.• Strong understanding of Google Analytics & GWT how to measure performance and report regularly on SEO progress.• Create search engine-friendly pages and Ping Search Sitemap to Google for indexing new pages and increasing keywords visibility in Google, Bing SERP.• Understand the major technical factors that influence natural search crawlability, indexing and keyword ranking in SEO.• Monitor online campaigns, GA organic & paid keywords, GWT search queries, top pages etc. regularly and make recommendations / goals to improve key performance metrics and increased brand visibility, site usability and ROI.

Complete Website Audit, Product analysis, Site Navigation, Architecture, Flow Analysis, Google analytics, Webmaster Tools, Competition Analysis, SMO & SMM Planning, Managing Youtube Channel Partner Profiles for pSocial(now Sotialize.com) accounts.Accountable and working on:* Paid campaigns (Adwords, Facebook Ads, PPC, Video Ads in YouTube and Vimeo)* SEO (Site audit, code analysis, structure analysis)* Youtube Channel Partner initiatives, Content and Strategy Planning* Sitemap creation and submission* Video making & posting* Web 2.0 sites (Creating business profiles and promoting)* Social Media Planning and execution* Facebook Ads

Craftsvilla is India's largest online marketplace for unique handmade, handcrafted, eco - friendly, organic and natural homemade gift items. Funded by global investors, Nexus Venture Partners and Lightspeed Venture Partners.• I have created and executed the best SEO strategy for Craftsvilla.com and build a good SEO team also set up Tracking performance tools i.e. Google webmaster & Bing webmaster tool at Craftsvilla.• Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.• With regards to increase the online sales and traffic, my main focus was on creating the whole site error less, improved the site downloading speed perf., decreased the bounce rate & exit rates, solved all technical errors and issues with the help of Google webmaster tool, technical and creative teams of Craftsvilla.• I also provided technical site recommendations, complete SEO audit and sites future growth plan that would help improve user engagement and increase ROI.• As far as off page optimization was concerned, focus was on Niche link building, quality submissions & how to get top quality links with high DA and PA. Including Web 2.0 sites, Video promotion, Image promotion, Profile link building, Blog commenting, Forum posting, Article submission, Press Release submission, Directory submission, Business Listing, Classified ads, Quora & Yahoo Answers, etc..• Tracking, monitoring and reporting weekly and monthly basis.• Achieved 300% growth in Organic Traffic in just 6 months' time.

• Good understanding of Google Webmaster Tool. Increasing conversion rate for any sort of sites.• Guiding the development of the site to make it follow best hygiene with reference to Search Engines.• Advanced Segmentation, Custom Reporting, Goal Setting, Goal Path Funneling. Analyzing the performance of particular section of the site through above metrics.• Optimize sites for traditional search engines as well as but not limited to: mobile search, video search, image search, international search, etc• Develop and execute on advanced inbound linking strategies.• Ongoing keyword research, analysis, recommendations and execution• Ensure that the companies website properties and products maintain competitive advantages in SEO.• Report on organic search referrals to assigned websites and platforms including regular incremental reports plus analysis of specific SEO or product changes, enhancements or initiatives; provide weekly reports, including SEO-related stats on competition with analysis and recommendations for improvement.• Conduct ongoing SEO assessments of and implement SEO best practices for assigned sites, products and projects with a focus on securing low hanging fruit as well as long term strategies• Generate Product Requirements Documents and wire fames that clearly state the core functional and goals of our website properties and of the companies products and give an in-depth explanation of the desired functionalities and their behaviors• Contributing SEO expertise to product plans including site redesigns, product enhancements, and new site features by contributing to other Product Managers’ PRDs• Troubleshoot SEO problems, especially serving as expert to the companies clients and sales teams re: SEO-related press release distribution performance questions.• Facebook Ad campaign creation & monitoring.

Responsible for search engine optimization for all the major brands under the People Group (Shaadi.com, Makaan.com, Fropper.com, Shaaditimes.com, Makaaniq.com and a few others also).Project Roles and Responsibilities:• Keyword research and identification• Html code optimization (meta tags, urls, etc)• Keyword incorporation into website copy with proper density and attributes (bold, strong, etc.)• Internal link structure optimization• Image alt and title tag optimization• Permanent redirect setup (htaccess)• Google Webmasters setup and configuration• Yahoo! Site Explorer setup and configuration• Bing Webmaster Center setup and configuration• Website submission to major search engines• Sitemap.xml creation / submission• Robots.txt set up (Allow and disallow pages)• Google Analytics setup and configuration (including Goals and Funnels)• Submission to premium directories.• Social bookmarking• Social media optimization• Press release submission• 3 Way & Reciprocal link building• Link Bait Ideas / Setup• Article writing / Submission to article directories• Competitor analysisTechnical Skills:- Software: Microsoft Office, Photoshop, IrfanView, Dreamweaver & many others.- Up to date with current web trends and technologies (Web 2.0)- Extended experience with creation/design of websites & various blog software (Wordpress, Blogger)- Familiar with various scripting languages (HTML, XHTML, CSS, PHP)- Working knowledge of several SEO tools, such as Webposition, SeoMoz Keyword Monitoring tool, Wordtracker, Keyword Discovery, Google Analytics & IBP

Responsible for search engine optimization for US based Online Diamond Jewelry eCommerce site.# SEO ( On page & Off page optimization)# Article submission# Forum participation# Blog creation and promotion# Business listings# Image promotion

Handled Canada based Online Hotel & Travel service providers with the help of complete SEO audit + Off page promotion.