We are a Young, passionate Ad tech media rep company that’s got it all – from gaming to kids platforms, performance to DOOH, and a creative studio that’s bursting at the seams with imagination. We’re all about taking the hassle out of digital ad operations. Our team of ad wizards knows the ins and outs of digital ad operations like the back of our hands (and we’ve proven it). From trafficking to optimization, we’re the experts you can count on to make sure your ads are running like a well-oiled… Show more We are a Young, passionate Ad tech media rep company that’s got it all – from gaming to kids platforms, performance to DOOH, and a creative studio that’s bursting at the seams with imagination. We’re all about taking the hassle out of digital ad operations. Our team of ad wizards knows the ins and outs of digital ad operations like the back of our hands (and we’ve proven it). From trafficking to optimization, we’re the experts you can count on to make sure your ads are running like a well-oiled machine. Connect with us to know more!! Show less

Driving the transformation of out-of-home (OOH) advertising by leveraging advanced media automation technology. Leading efforts to integrate data-driven insights for optimized campaign planning and execution, contributing to significant growth in the OOH space.

Co-founded a consultancy that assists businesses in navigating the complex digital ecosystem. Focused on using data and technology to enhance brand growth and reduce reliance on paid platforms.

Led the regional operations to achieve business KPIs through strategic data utilization and tech infrastructure deployment. Built strategic alliances to enhance market reach and effectiveness.Responsible to advice clients and teams on how to achieve client's final Business KPIs - Sales & Customer LTVs by harnessing the power of First & 3rd Party data. Member of ADA Center of Excellence team, areas of expertise involve the below:- Assist the Growth hacking acquisitions team to deliver… Show more Led the regional operations to achieve business KPIs through strategic data utilization and tech infrastructure deployment. Built strategic alliances to enhance market reach and effectiveness.Responsible to advice clients and teams on how to achieve client's final Business KPIs - Sales & Customer LTVs by harnessing the power of First & 3rd Party data. Member of ADA Center of Excellence team, areas of expertise involve the below:- Assist the Growth hacking acquisitions team to deliver Client's Business Results and for pricing strategies and deploy Tech Infrastructure build to help in achievements.- Build alliances or partnerships to increase channels to reach out to relevant consumers.- Setting up Data based ADA-SSP & ADA-AVOD product to scale revenues with platform solutions tying up with partners like iflix, Viu, Hooq and local publishers of each country.- Help Brands in ASEAN to make use of Chinese Media opportunities in and out of China using Tencent, WeChat, Ctrip and Baidu platforms and a few more as per scope. Show less

Oversaw the development and execution of data-driven media strategies. Managed programmatic trading desks and developed Martech solutions to enhance operational efficiency and revenue growth. With Data at the center of everything we do at ada, am responsible to advice clients and teams on how to harness the power of data to strategize for business outcomes as a member of ADA Center of Excellence team, areas of expertise involve the below:- Lead Client pitches and Omnichannel Data Strategies… Show more Oversaw the development and execution of data-driven media strategies. Managed programmatic trading desks and developed Martech solutions to enhance operational efficiency and revenue growth. With Data at the center of everything we do at ada, am responsible to advice clients and teams on how to harness the power of data to strategize for business outcomes as a member of ADA Center of Excellence team, areas of expertise involve the below:- Lead Client pitches and Omnichannel Data Strategies including Digital, TV, Radio, OOH- Run the regional programmatic trading desk powered by our Data and Ensure access to clean inventory pools by tapping the right supply sources and deploying brand safety measures.- Setting up Data based ADA-SSP & ADA-AVOD product to scale revenues with platform solutions tying up with partners like iflix, Viu, Hooq and local publishers of each country.- Help Brands in ASEAN to use of Chinese Media opportunities in and out of China using Tencent, WeChat, Ctrip and Baidu platforms and a few more as per scope.- Work with Data team to identify Data Sources and evaluate DMP partners to elevate quality of the data streams.- Developing the Martech vertical to improve working efficiencies within the organisation.- Drive Online to Offline attributions for certain campaigns in Retail and Entertainment verticals.- Assist the Growth hacking team for pricing mechanics and infrastructure build.- Build alliances or partnerships to increase channels to reach out to relevant consumers. Show less

Till Adparlor re-branded to ada, managed the Direct Advertiser Line of Business- Prospecting new clients - Strategic pitching of Adparlor's Social, Video and Creative capabilities.- On boarding new clients and maintaining the existing relationships.- 100% growth in revenues quarter on quarter.- Increased clients by 5X.

- Build up a great Digital Service for OMD and PHD in Malaysia.- Including performance marketing, programmatic, DMP, managing digital investments.- Constantly look out for newness in the market or region and build out beta products for Brands.- P&L focus to ensure balanced spends and revenues.- Deal Negotiations on behalf of clients with key media partners.- Conducting Digital Media workshops for upcoming trends and its applications to client's businesses.

- Strategize & manage Digital Media Investments in India for Intel Semiconductor (US) Ltd. - Ride the E-commerce wave in India partnering with Flipkart, Snapdeal and eBay to push Brand sales and increase marketshares for Intel.- Mapping Digital Media Investments to overall Marketing Goals and ensure value delivery.- Liaise with Client and Regional teams to formulate marketing plans for client.- Contributing ideas towards integrated media, Social, creative and platform… Show more - Strategize & manage Digital Media Investments in India for Intel Semiconductor (US) Ltd. - Ride the E-commerce wave in India partnering with Flipkart, Snapdeal and eBay to push Brand sales and increase marketshares for Intel.- Mapping Digital Media Investments to overall Marketing Goals and ensure value delivery.- Liaise with Client and Regional teams to formulate marketing plans for client.- Contributing ideas towards integrated media, Social, creative and platform solutions.- Consulting the client on the right approach and direct the same in line with marketing objectives.- Lead a Team and ensure efficient working of each department - Planning, Buying, Operations & Billing Show less

Business Director for the UB/USL cluster and also handled businesses in Chennai & Kolkata. Role included managing and scaling existing businesses and contribution for New Business Pitches in South & East Markets of India. Accounts handled: United Breweries (Kingfisher), United Spirits Limited, Bosch India (Auto), Nitesh Estates, Tata Steel, Centuryply, Nike, Murugappa Group, Randstad, Lavazza and a few others.

Client Servicing and New Business Development, Banking and Financial Services, Loans, Liabilities, Insurance, BPO, Apparels, Travel, FMCG

Client Servicing and New Business Development, Banking and Financial Services, Loans, Liabilities, Insurance, BPO, Apparels, Travel, FMCG

Client Servicing, Banking and Financial Services Industry, Loans, Bill Pay Services, Payment Gateway

Researched on Energy Sector using the Internet. Secondary Research, as it was called, involved collecting and forecasting statistics for 43 Macro Economic Indicators spanning all countries in the world.