Shyla Oommen's Location
United States, United States
Shyla Oommen's Contact Details
Shyla Oommen work email
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Shyla Oommen personal email
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About Shyla Oommen
Lead With Love.Passionate and results-driven leader, who understands how creativity, analytical science, and strategy work togetherBachelor of Science in Project Management, UX&UI Design Thinking, and Data Analytics | MBA in Strategic Management.
Shyla Oommen's Current Company Details
Shyla Oommen Work Experience Details
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Head Of Partnership ProgramsSaturationUnited States
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Creative Project ManagerWigs.Com Jul 2024 - PresentAddison, Texas, United States -
Social Creative ManagerWigs.Com Jan 2024 - Jul 2024Dallas, Texas, United States• Led social media/PR vision, campaigns, and team management.• Ensured social media/PR team health, KPIs, and effective execution of plans.• Stayed informed about marketing, design initiatives, and company goals for aligning social media/PR plans.• Aligned brand strategy with social identity across all channels and programs.• Conceptualized for all social media platforms.• Monitored campaigns using analytics to guide content strategies.• Collaborated with marketing, design, & production teams for brand cohesiveness.• Supported achieving sales growth targets and brand awareness.• Updated standard operating procedures for the social department.
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Social Media Creative StrategistBeauty & Hair Jun 2023 - Jan 2024Dallas, Texas, United States• Spearheaded social media initiatives, achieving an exceptional 3x increase in KPIs, resulting in a +100% boost in audience engagement. Specifically, +277% IG engagements and +152% FB engagements, maintained a +4% engagement rate on IG & FB, +51% net IG followers with a +941.2% in follower growth and +69% net FB followers with a +1.6K% in follower growth, + 38.8K% organic reach on FB and +287.3% organic reach on IG using Hootsuite, Meta, and other platforms. • Aligned brand strategy, optimized workflows, and enhanced team collaboration, leading to a 15% increase in project efficiency. Oversaw cross-functional projects with strategic decision-making resulting in the use of a project management tool (Asana), a style guide, a brand book, goal management, and organizational clarity.• Testimonial Inclusion: "Shyla is one of the most creative women I have had the pleasure of working with..." - Jillian Reis• Innovative Initiatives: Spearheaded multiple projects within the theme of Cohesive Creativity, resulting in standardized branding, workflow, and project management. -
Project Manager: Brand DevelopmentBeauty & Hair Jan 2023 - Jun 2023Dallas, Texas, United States• Managed a team of 5 to build a business plan & strategy for a new alternative hair e-tailer that serves the demographics unserved• Organized a project timeline, team documents, stakeholder meetings, and project phases according to the Design Thinking framework• Testimony: "She has the perfect balance of art and science and understands the power of studying analytics and using the information to execute her business plan and strategy… Shyla exhibits wisdom beyond her years. Her intuitive nature, coupled with curiosity and high productivity, sets her apart as a valuable asset.." - Alicia Giglio CXOAdvanced Skills Displayed: Leveraged advanced entrepreneurial skills to bring forth a brand that appealed to the niche.
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Social Media Marketing Intern: ManagementBeauty & Hair Jul 2022 - Jun 2023Addison, Texas, United States• Built and led the TikTok strategy, resulting in a 5x increase in audience engagement and a 10% growth in brand visibility. Specifically, enhanced platform presence from the ground up to expand brand personification and awareness.• Developed business plans and built the Ambassador Program, contributing to a 25%+ increase in brand loyalty and conversions. Oversaw creative marketing projects with strategic decision-making resulting in an effective ambassador program, affiliate, and brand strategies.• Testimonial Inclusion: "Shyla is someone who is always looking for new areas and ways to excel, regardless of her position..." - Matthew P.• Advanced Skills Displayed: Explored new initiatives and built SOPs, programs, analytical & creative strategy, and workflows at an early stage
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Project Management & Coordination LeadImproving Sep 2022 - Jan 2023• Enhanced the Balanced Scorecard, aligning foundational goals and improving key metrics, resulting in a 30% increase in overall company performance. Specifically, investigated how well the Balanced Scorecard was integrated and built concerning the 4 areas of finance, customer, processes, and growth while presenting findings to key stakeholders.• Testimonial Inclusion: "Shyla is someone who is always looking for new areas and ways to excel, regardless of her position..." - Matthew P.• Strategic Leadership: Demonstrated strategic leadership by coordinating interviews, conducting design research on methodologies, and integrating the team on common goals. -
Retail ManagementVictoria'S Secret Mar 2022 - Jun 2022Frisco, Texas, United States• Managed sales teams, exceeding sales goals, and consistently maintaining brand identity across multiple locations. Specifically, increased sales per segment by ~20% with effective team and service strategies.• Testimonial Inclusion: “Shyla’s has a positive synergy that unites a team to run for shared goals. She leads with confidence, intuition, and humility…” - Dylan H. -
Project Management Leader: InnovationSam'S Club Aug 2021 - May 2022Frisco, Texas, United States• Redefined product offerings, improved shopping experience, and implemented Agile processes, streamlining project management. Specifically, brainstormed 30+ differentiation ideas of which two were chosen to pitch in pet and wine sections during an innovation jam. • Testimonial Inclusion: "Each time I have an opportunity to work with Shyla, I know I will be working alongside someone who is devoted to perfection and strives for growth…” - Lucas S.• Advanced Skills Displayed: Applied advanced design thinking and innovation skills to further differentiate Sam’s Club in the wholesale industry. -
Marketing DirectorAubri Jaiel May 2021 - Jan 2022Dallas-Fort Worth Metroplex• Directed various forms of marketing for Aubri Jai, such as Email, Social Media, Website, and Digital Marketing. Maintained the brand image, mission, and vision through the marketing campaigns that increased customer engagement on average ~20%.• Worked in public relations by recruiting influencers/content creators to expand the company’s reach. Increased the audience on all social media platforms by over 40%. Established Aubri Jai on 5 platforms including LinkedIn, Handshake, Pinterest, and Tik Tok to increase the company presence. Launched an Instagram Shop & improved the website through email pop-ups on Squarespace to create a seamless and accessible shopping experience. -
Social Media/Statistics LeadCity Of Frisco Aug 2020 - May 2021Frisco, Texas, United States• Proposed advancements to the City of Frisco’s Food Safety Program through research, prototypes, and data analytics. Presented creative incentives to improve health inspection scores for food establishments using social media platforms such as Instagram, Facebook, LinkedIn, and Yahoo. • Analyzed data to spot trends and targets to meet client requirements. -
AmbassadorBaik Brands, Inc. Sep 2020 - Apr 2021Dallas-Fort Worth Metroplex• Planned, created, and executed media posts/plans for all platforms for www.ShopMissA.com. Brainstormed & established trends for the brand.• Understood consumer trends on media when creating content.• Ensured to reflect the brand image, mission, and vision. -
Social Media MarketingBaik Brands, Inc. Sep 2020 - Apr 2021Dallas, Texas, United States• Initiated over 30 campaigns based on consumer behavior, resulting in a 30% growth in Instagram engagement. Specifically, focused on the IG story strategy which proved to be effective for link clicks and traffic.• Collaborated for charity partnerships, contributing to an increase in brand reputation and community engagement. Oversaw CSR projects with strategic decision-making resulting in a strong partnership with Genesis Women’s Shelter.• Testimonial Inclusion: "Out of everyone I've met in my college experience, there are few trailblazers like Shyla..." - Brandon W.
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KeyholderBaik Brands, Inc. Feb 2021 - Mar 2021Dallas-Fort Worth Metroplex• Completed opening and closing procedures with organization & efficiency to ensure accuracy and safety. Sent the daily sales report to headquarters with excellent communication. Increased Sales Per Transaction on average ~20%.• Assigned tasks to associates according to their unique strengths. Taught associates about selling strategy & getting the consumer what they need. Empowered an energetic work environment to bring excellent customer experience.
Shyla Oommen Education Details
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Strategic Management -
Junior
Frequently Asked Questions about Shyla Oommen
What company does Shyla Oommen work for?
Shyla Oommen works for Saturation
What is Shyla Oommen's role at the current company?
Shyla Oommen's current role is Head of Partnership Programs.
What is Shyla Oommen's email address?
Shyla Oommen's email address is so****@****ret.com
What schools did Shyla Oommen attend?
Shyla Oommen attended University Of North Texas, University Of North Texas.
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