Shyle Frederique Juaneza Email & Phone Number

As account officer, I developed strategies and led the implementation of PR and IMC plans for clients in various industries such as energy/petroleum, infrastructure and engineering, pharmaceuticals and conglomerates.I also managed executions such as press release development, media training, social media content development, digital influencer engagement, stakeholder management, and corporate social responsibility (CSR) and sustainability communications. Day-to-day tasks would include client servicing and management and coordination with relevant internal teams such as creatives and media relations, as well as external resources with vendors and suppliers. I also developed project cost proposals and ensured overall client satisfaction. In a continuing capacity, I developed content for PR and digital platforms, and performed publications management for projects such as coffee table books, annual reports, and sustainability reports.

Makati, National Capital Region, Philippines

As communications officer, I developed articles, press releases and conducted basic research work.I also developed digital content such as art cards/memes and social media posts for the agency's various clients and conducted face-to-face and online interviews with stakeholders during events and as content support for client stakeholders.In a transitional capacity, I assisted in developing press releases and creative content for the agency's Consumer group, specifically for clients STI and Globe Telecom, and in projects of the agency’s Development Communications group, specifically the multi-sectoral PUV Modernization Program of the Department of Transportation (DOTr) and the TB DOTS campaign of FHI360.

Ncr - National Capital Region, Philippines

Smarter Good is a global knowledge services provider with a strong social mission and focus on systemic change. Clients are social entrepreneur-led nonprofit organizations with measurable impact and a unique theory of change - focusing on a spectrum of issues including: design for impact, maternal health, impact sourcing, economic empowerment, media, girls’ education, disaster preparedness and social entrepreneurship acceleration.During the three-month fellowship program with SmarterGood, I gained valuable first-hand experience in fundraising, research, communications and nonprofit work. I was introduced to the company's research platforms and processes, which included prospect research, fundraising and client management, and outreach and cultivation. I also became familiar with the company's local and international clients and nonprofit organizations in the sectors of education, agriculture and livelihood, and women in micro-enterprises.On a project basis, I also undertook communications tasks for the company specifically for the client East Palo Alto Academy Foundation (EPAAF), an organization that supports local underprivileged youth in their education and graduation. Main tasks were to research, organize and input data and information on Salesforce, a cloud-based customer relationship management (CRM) software that helps businesses connect with and gain information about their customer base. The data consisted of information on donors, funders and grants to support Smarter Good's fundraising services for EPAAF.

Ncr - National Capital Region, Philippines

"Kaya ko" means "I can." In the same spirit, Kaya Co. envisions a global Filipino community that holds power in the collective. We dream of Philippine changemakers empowered in tackling local issues, and a diaspora that’s ready to listen, understand and act in solidarity as the global hands and voices of home. We work to achieve this by inspiring, educating, and mobilizing diaspora youth as partners to long-term, locally-led social change in the Philippines.As part of my internship, I assisted in managing the company’s Facebook page through the development of compelling and engaging graphic/visual and written content to drive traffic to the site and promote the page through social advertising. Aside from a marketing role, I also aided the company in organizing events and outreach programs for the fellows which included volunteer work activities with partners. I also conducted interviews with fellows and facilitated documentation of activities and project milestones as part of content development.

Bachelor Of Arts - Ba, Communication And Media Studies

Education record