• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns• Design, build and maintain our social media presence• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI & KPIs)• Identify trends and insights, and optimize spend and performance based on the insights• Brainstorm new and creative growth strategies• Plan, execute, and measure experiments and conversion tests• Collaborate with internal teams to create landing pages and optimize user experience• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points• Instrument conversion points and optimize user funnels• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.• Creating advertisements and posting on to the portals• Daily maintenance on Portals• Generating Statistics reports of the advertisements and meeting the agents for the better performance

•Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities•Provide search engine optimization (SEO) analysis and recommendations in coordination with elements and structure of websites and web pages•Provide recommendations and execute strategies for content development in coordination with SEO goals; general and keyword specific•Recommend, execute and manage appropriate PPC Advertising campaigns for media and ecommerce•Administer search engine programs (XML sitemaps, shopping feeds, analytics, webmaster tools) for purposes of diagnostic reporting on key programs and campaigns•Help to create and support marketing content for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)•Implement link building campaigns in coordination with SEO goals•Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals•Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments•Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance marketing goals•Monitor and evaluate search results and search performance across the major search channels and markets•Communication to team and management on project development, timelines, and results