Si Dai Email & Phone Number

Beijing, China

中国 北京市 朝阳区

Customer Needs Analysis: Responsible for coordinating with the marketing department to comprehend the needs of the TV program sponsored by brands in the prime-time slot of CCTV-1, including seasonal variety show and brand customization variety show. Planned the overall presentation of the brand commercial implantation in the program.Execution Presentation: Lead a team of 5 directors, coordinated various departments to complete the recording of the customized brand variety show; responsible for the post-production to ensure the final presentation of the brand in the program.Project Achievements: The total video views of the seasonal variety show exceeded 2 billion, topic reading volume on social media reaching over 3.3 billion. The program was covered by international media such as The Wall Street Journal and Lianhe Zaobao. Creative Planning: Led a team of 2 directors, planned the integrated media urban event proposal for Yangshipin, which won the Outstanding Award in the company's innovation competition.

中国 北京市

Proposal Planning: Contributed as a core team member in developing a comprehensive proposal for the internet variety show exclusively sponsored by brand. Devised strategies to showcase the brand and products within the program, prepared program proposals.Execution Presentation: Coordinated with various departments to oversee the recording and post-production of 11 episodes of brand's sponsored program. Project Achievements: Distributed and broadcasted on 25 platforms, including Tencent Video, Weibo, and Douyin, achieving an impressive single-episode video views up to 6.026 million times. The total exposure of the entire season's exceeded 430 million views.

中国 北京市

Budget Management: Assisted the producer in planning and managing the budget of 50 million RMB for the seasonal variety show on Hubei TV.Client Communication: Collaborated with the marketing department of OCT Group to coordinate various departments for the recording of the 90-episode game show on Jiangsu TV, which was sponsored by Happy Valley Shenzhen for the 20th anniversary celebration.

中国 上海市

Participated to the the annual upgrade plan for a well-known variety show on Hunan TV. Accurately extracted highlights from overseas variety shows and videos, and synthesized upgrade strategies based on the variety show trends. Enhanced the program's brand influence effectively.

中国 上海市

As the responsible editor and core director in the art investment program of China Business Network. Deeply collaborated with top art institutions such as the National Art Museum of China, Shanghai Museum, Sotheby's, Christie's, Poly Auction, etc. to produce weekly programs featuring market information on art auctions. Successfully generated effective publicity and anticipation for the upcoming auctions.