Simon Drake

Simon Drake Email and Phone Number

Director of Marketing, EMEA @ Broad Arrow
London, England, GB
Simon Drake's Location
London Area, United Kingdom, United Kingdom
About Simon Drake

A constantly curious marketer. A successful and ambitious global brand, marketing and sponsorship leader, experienced working in Europe, Asia and the US with proven strategic thinking, brand strategy and brand insight, sales and marketing skills. Luxury Brand, Sports Marketing and Automotive expert with experience client side and agency, in start ups, scale ups and established brads. Developed the brand essence for the first Luxury EV the World will love & currently driving exponential growth for 2 disruptive online tech platforms.Specialties: Brand Strategy, Global Marketing Planning and execution, Partnership development and Sponsorship sales, Rights and contract analysis and development, Experiential and Activation planning and delivery, Traditional and Digital Communications (Brand, B2B, B2C, B2G, Internal), Team Management and Staff Career Development

Simon Drake's Current Company Details
Broad Arrow

Broad Arrow

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Director of Marketing, EMEA
London, England, GB
Website:
broadarrowauctions.com
Employees:
52
Simon Drake Work Experience Details
  • Broad Arrow
    Director Of Marketing, Emea
    Broad Arrow
    London, England, Gb
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  • Interstate Creative Partners
    Business Lead
    Interstate Creative Partners Aug 2023 - Present
    London, England, United Kingdom
    Working with the founders and partners to shine a spotlight on the world-class creative, design, visual and creative technology work done by the team, as well as bring new skills and opportunities in the partnership negotiation and activation space. At our best when challenged by brave brand owners and bold business leaders to shape a new proposition, take a step outside their comfort zones or do things others fear to do.
    View
  • 23 Lucky Fish
    Founder And Managing Director
    23 Lucky Fish Sep 2018 - Present
    Europe
    Founder and MD of new integrated Marketing Consultancy - bringing fresh perspectives and a global outlook to ambitious brand directors and rights holders. Providing solutions that cut through in today's cluttered world.
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  • Collecting Cars
    Head Of Marketing, Collecting Cars And Watch Collecting
    Collecting Cars Jan 2022 - Dec 2022
    London, England, United Kingdom
    24/7 Global digital platforms for premium and luxury cars and watches. No Ordinary Auction. No Ordinary Cars - www.collectingcars.comTime for Change - www.watchcollecting.com
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  • 1920 Worldwide
    Director, Commercial Innovation
    1920 Worldwide Nov 2020 - Jan 2022
    Europe
    Driving understanding and adoption of transformative commercial practices in sport and entertainment. Optimising current commercial structures and creating innovative new sources of revenue for brands, rights holders and private equity institutions.
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  • Automobili Pininfarina
    Head Of Brand Experience
    Automobili Pininfarina Feb 2019 - Jul 2020
    Munich Area, Germany
    The Future of Luxury transportation. Devising and delivering the new Automobili Pininfarina brand experience globally across all marketing verticals from Brand materials to CI & Experiential. Ensuring all brand outputs integrate to consistently reinforce our brand vision, mission, positioning and promise.
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  • Csm Sport & Entertainment
    Head Of Marketing, Asia
    Csm Sport & Entertainment Jan 2018 - Sep 2018
    Hong Kong
    Part of leadership team responsible for current business retention, new business development and sales in Asia and Australia (part), and marketing of CSM Asia to regional brands and within the Asian marketing community.
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  • Csm Sport & Entertainment
    Head Of Account Management, Asia
    Csm Sport & Entertainment Jan 2017 - Jan 2018
    Hong Kong
    Growth of responsibilities to cover all sports. Spearheaded Greenroom & CSM collaboration and adoption of trials across Asian markets.
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  • Just Marketing, Inc.
    Head Of Account Management, Asia
    Just Marketing, Inc. Aug 2015 - Jan 2017
    Hong Kong
    Driving growth of our motorsport business across the region through insight, strategic counsel and flawless execution
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  • Just Marketing International
    Senior Global Account Director
    Just Marketing International Apr 2013 - Jul 2015
    Directing a team of 17 people across the globe delivering a portfolio of motorsport based brand comms and sponsorship programmes, experiential events, shows and internal communication programmes for GSK, Castrol and a Swiss Bank
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  • Just Marketing International
    Global Account Director
    Just Marketing International Sep 2011 - Apr 2013
    London, United Kingdom
    Devising, engineering and directing a pioneering global sponsorship programme for GSK Global Brand Comms, Lucozade and Maximuscle Brand Team, leveraging their McLaren Group relationship worldwide. Identifying, recruiting and developing a talented team of activation, event and comms specialists, targeting client delight at all times
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  • Just Marketing International Ltd
    Global Account Director
    Just Marketing International Ltd Apr 2008 - Jan 2012
    Responsible for global success of the Johnnie Walker F1 sponsorship programme
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  • Imagination
    Group Account Director
    Imagination Dec 2004 - Apr 2008
    Directing a portfolio of experiential events, shows and communication programmes for Ford in UK and Europe. o International - Ford WRC – $8m BP sponsor rights negotiations and team rebrand for ‘07 season- UEFA Champions League - Rights negotiations and delivery of programme of events culminating in 1000 guest VIP programme and cross-partner city centre Festival at UCL Final in Athens – with Adidas, Vodafone, Mastercard, Sony, Playstation, Heineken and UEFAo Europe - Tier 1 London Motorshow – 411,000 visitors, # 1 manufacturer with 32% SOVo National shows - Goodwood, Autosport, Canary Wharf, CV Show
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  • Tro
    Group Account Director
    Tro Jan 2004 - Nov 2004
    Directing an event portfolio for a range of clients o General Motors Group - Vauxhall and Daewoo/Chevroleto Casio Electronicso Internal TRO rebranding
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  • Euro Rscg Skybridge
    Account Director
    Euro Rscg Skybridge Jan 2001 - Dec 2003
    Directing a project portfolio for a range of clients using design, print and web executions, toolkits and promotional support materials o Land Rover UK Dealer Sales and After Sales Incentive Programme – web driveno Jaguar UK Dealer Sales Incentive Programme o Jaguar and Land Rover Corporate Dealer Development programme
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Simon Drake Education Details

Frequently Asked Questions about Simon Drake

What company does Simon Drake work for?

Simon Drake works for Broad Arrow

What is Simon Drake's role at the current company?

Simon Drake's current role is Director of Marketing, EMEA.

What schools did Simon Drake attend?

Simon Drake attended Marketing Week | London, England, University Of Leeds, The Judd School Tonbridge.

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