Evolved the BI team from a small footprint, to 25+ Managers, Senior Analysts and Analysts within Asda Business Services. Designed the operating model and led a full in-team restructure. Gained wider business investment through incentives like ‘Right Work Right Place’Senior Manager for Corporate, responsible for the delivery and transformation of BI across Finance and Exec, Business Services, People and ComplianceDesigned and implemented Service Management to support the evolution of professional Business Services, deepening the presence and effectiveness of Business Intelligence in Asda e.g. Service Design Documentation, Catalogues, Metrics, Reviews, etc.Established Business Partnering with senior leadership across multiple functions, reinforced with intake processes and value-driven prioritisation, business deployment / engagement routes, investment sponsorship, etc.Wide coverage and influence on strategic projects across Asda. Guided the technical implementation of Asda Rewards (Asda’s first customer loyalty platform) to ensure data definitions and corporate reporting requirements were met, mitigating any risks which could have delayed roll outThe Future Programme - Set the flightpath for the data ecosystem migration into the Microsoft stack. Rationalisation of ~500 legacy corporate reports and data processes. Collaborated directly with Microsoft Partners to optimise designs. Implemented ways of working with Technology teams to establish a collaborative and delivery driven data culture

Recognised as the Microsoft Power BI SME. Spearheaded the implementation of Power BI in Asda, influencing Tech to create optimal development environments and delivery solutions. Delivered technical training to the businessDesigned and delivered ‘The Terminal’ for Commercial; one of the most complex and impactful Power BI toolkits in Asda. Rationalisation of legacy manual reporting achieved 250hrs+ per week of efficiencies. Flattened processes and definitions. Improved decision making with enhanced, value-add solutionsInitially managed a small team, quickly growing to 6 Senior Analysts over the course of 12 months through proof of ability to deliver commercial valueCollaborated with cross-functional key stakeholders in Finance, Commercial, Supply, Pricing, Tech and external parties. Connected minds and pushed the agenda for master data and process improvementsManaged a prioritisation process for the delivery of new work and data development requests. Influenced stakeholders to drive the strategic agendaStepped on the analytical capability of the team’s output to drive the best commercial decisions for Asda and its customers

Used various data visualisation tools to stimulate ideas and guide decision-making in HermesMaintained an insightful, accurate and automated reporting provision whilst driving continuous improvement. Providing a consultative service to the business, understanding the key drivers and actions behind client and business contractual and efficiency KPIsDeveloped and maintained dashboards to challenge network processes, leading to increased parcel efficiency and profitability e.g. Cost to Serve, Board Dashboard, performance toolkits and productivity solutions. Utilised Alteryx to develop, manage and run large scale data ingestion and transformationLed analytics for strategic projects, from requirement gathering through to final product delivery, establishing how the success of new products and processes can be measured. Informed new controls. Represented the team in toolkit rollouts around the UKAdvanced analytics to create insights and identify relationships between factors to direct critical strategic decisions, identifying areas of opportunity to drive performance. Forecasted volumes and performance measures e.g. ARIMAEstablished strong working relationships with the IT Infrastructure teams to establish effective data warehousing solutions

Supported Retail products (Current Accounts, Savings and Mortgages) for the UK's largest retail and commercial bankDesigned, developed and implemented technical solutions for customer journeys and the delivery of optimised, relevant and timely product propositions: from ongoing trigger-based campaigns to complex mandatory communications across direct mail, email, SMS, digital, inbound and outbound channelsGenerated valuable insight and informed recommendations for customer interactions using SQL (Teradata). Interrogation of large product, channel and customer data sets. ‘Big data’ confident and passionate for data-led solutions to ensure business and customer goals were achievedCustomer segmentation and analysis: Delivered large complex pieces of code to support timely, targeted and relevant customer propositions, enabling customer information to be utilised effectively and efficientlyKnowledge of customer needs, banking products and current regulations to ensure communications suited the needs of both customers and internal business partners whilst posing a low risk to the business

BAU lead on reporting for one of the UK’s largest mobile telecoms providers – Promoted to Lead Senior Analyst for Consumer and Business Areas after just 12 monthsDesigned and delivered high profile, dynamic performance reports to assist key business decisions. Identified and implemented measures to improve quality and stability of service to drive top level KPIs, in turn increasing productivity and reducing costsDelivered and led on regular change requests / projects, driving an increase in productivity, and reducing in operating costs. Rejuvenated the impact assessment process, incorporating cost-benefit analysisProcess improvement with focus on automation. Continuous review of the MI suite for relevancy, format, content, and production times to improve trust and customer perceptionLine Manager and role model for Junior Analysts. Established and managed clear development objectives. Utilised offshore support to gain notable reductions in costsDeveloped and enforced governing procedures within the department to meet regulatory requirements. Hosted audits on behalf of the department