Sia C. Email & Phone Number

• Conduct comprehensive user research, utilizing interviews, surveys, and usability tests to extract valuable insights that inform design decisions and enhance user satisfaction.• Develop wireframes, prototypes, and user flows to effectively visualize and communicate design concepts, facilitating clear understanding among stakeholders.• Iterate designs based on client feedback and user testing results, ensuring optimal usability, and addressing user needs throughout the design process.• Collaborate closely with developers to ensure design implementation aligns with user experience goals and adheres to technical specifications.• Project highlights:- Mobile App Design: Created a user-friendly B2C theater ticket marketplace app, focusing on onboarding processes, user profiles, and listing functionalities to enhance customer engagement. - Website Design: Designed a comprehensive website for a real estate investment agency, including key pages such as "Landing Page," "About Us," "Why Invest With Us," "How to Invest," and "Portfolio" to effectively communicate value propositions.- Desktop App Design: Developed a desktop application for a B2B healthcare insurance SaaS product, implementing essential features such as digital forms, data visualizations, and tables to improve user workflows and data management.

London, Gb

• Redesigned project management systems for a major U.S. entertainment company, enhancing project tracking, financing, searching, and document management functionalities. • Led benchmark market research and competitive analysis, facilitating design workshops with a team of 12 to synthesize insights and achieve consensus on user problem statements. Created detailed wireframes and visual assets in Figma through rapid prototyping, utilizing a bi-weekly iterative design sprint framework.• Conducted over 30 usability testing sessions on prototypes and mockups, refining user accessibility and improving overall user satisfaction by 15% through data-driven design adjustments.• Delivered comprehensive documentation and annotations to support engineering handoff, refining user experience through beta launch feedback collection, which increased user engagement rates by 40%.

Cambridge, Ma, Us

• Enhanced customer satisfaction scores from 4.2 to 4.7 by redesigning the navigation bar of a public-facing website, significantly improving user experience and accessibility.• Conducted over 50 usability testing sessions, utilizing surveys and interviews to gather critical user data that informed and optimized final design deliverables.• Developed and tested UI wireframes and mockups for a user notification center, focusing on optimizing North Star performance metrics.• Refined information architecture to enhance content discovery, employing customized personas, user stories, scenarios, metadata, and user progression maps for better user journey mapping. • Reduced overall bounce rate by 14% by implementing a clear Call to Action (CTA) strategy, delivering interactive UI designs for web and mobile applications with intuitive icons, improved font sizes, and enhanced color contrasts.

San Francisco, California, Us

• Restructured the website landing page and lead generation forms using only existing components from the design system.• Increased Prodigy's conversion rate by 9.6% by eliminating misleading labels and unnecessary clicks on the original website.• Implemented monetized services by integrating social media, marketing content, and e-commerce.

• Owned the creation of the usability testing system, solved core accessibility issues for the healthcare app.• Defined UX research goals, methods, and tools most suitable for the current product development stage.• Conducted usability testing with 30+ participants using Figma, InVision, UserTesting.com, etc.

San Mateo, California, Us

• Onboarded 20+ program ambassadors by conducting 50+ screening interviews with content creators and influencers on Instagram, YouTube, and TikTok per week. • Collaborated with developers and product management team to assess outcomes and prioritize future tasks throughout the acquisition and onboarding processes.

Berkeley, California, Us

• Designed the internal managing system and defined duties for each department.• Interviewed and recruited department officers and organized meetings to onboard the new managing team.• Created the website and registered the organization at UC Berkeley as an official student organization.

Beijing, Beijing, Cn

• Collaborated across multiple teams including the product manager, designers, and engineers to develop UX research plans that align with product and business objectives.• Documented existing issues in the backlogs and researched new design trends.• Examined current user onboarding experience and conducted usability testing on a medium to small scale.• Presented test results to the product manager for potential improvements in UX design.

Bachelor Of Science; Bachelor Of Arts, B. A. In Cognitive Science; B. S. In Environmental Economics And Policy

Master Of Science, Information Technology: Human Centered Design & Research

Certificate In User Experience Design 400 Hours Apprentice

Exchange Program, Business Administration And Management