Sia C. Email & Phone Number

• Conduct comprehensive user research, utilizing interviews, surveys, and usability tests to extract valuable insights that inform design decisions and enhance user satisfaction.
• Develop wireframes, prototypes, and user flows to effectively visualize and communicate design concepts, facilitating clear understanding among stakeholders.
• Iterate designs based on client feedback and user testing results, ensuring optimal usability, and addressing user needs throughout the design process.
• Collaborate closely with developers to ensure design implementation aligns with user experience goals and adheres to technical specifications.
• Project highlights:- Mobile App Design: Created a user-friendly B2C theater ticket marketplace app, focusing on onboarding processes, user profiles, and listing functionalities to enhance customer engagement. - Website.

London, GB

• Redesigned project management systems for a major U.S. entertainment company, enhancing project tracking, financing, searching, and document management functionalities.
• Led benchmark market research and competitive analysis, facilitating design workshops with a team of 12 to synthesize insights and achieve consensus on user problem statements. Created detailed wireframes and visual.
• Conducted over 30 usability testing sessions on prototypes and mockups, refining user accessibility and improving overall user satisfaction by 15% through data-driven design adjustments.
• Delivered comprehensive documentation and annotations to support engineering handoff, refining user experience through beta launch feedback collection, which increased user engagement rates by 40%.

Cambridge, MA, US

• Enhanced customer satisfaction scores from 4.2 to 4.7 by redesigning the navigation bar of a public-facing website, significantly improving user experience and accessibility.
• Conducted over 50 usability testing sessions, utilizing surveys and interviews to gather critical user data that informed and optimized final design deliverables.
• Developed and tested UI wireframes and mockups for a user notification center, focusing on optimizing North Star performance metrics.
• Refined information architecture to enhance content discovery, employing customized personas, user stories, scenarios, metadata, and user progression maps for better user journey mapping.
• Reduced overall bounce rate by 14% by implementing a clear Call to Action (CTA) strategy, delivering interactive UI designs for web and mobile applications with intuitive icons, improved font sizes, and enhanced color.

San Francisco, California, US

• Restructured the website landing page and lead generation forms using only existing components from the design system.
• Increased Prodigy's conversion rate by 9.6% by eliminating misleading labels and unnecessary clicks on the original website.
• Implemented monetized services by integrating social media, marketing content, and e-commerce.

• Owned the creation of the usability testing system, solved core accessibility issues for the healthcare app.
• Defined UX research goals, methods, and tools most suitable for the current product development stage.
• Conducted usability testing with 30+ participants using Figma, InVision, UserTesting.com, etc.

San Mateo, California, US

• Onboarded 20+ program ambassadors by conducting 50+ screening interviews with content creators and influencers on Instagram, YouTube, and TikTok per week.
• Collaborated with developers and product management team to assess outcomes and prioritize future tasks throughout the acquisition and onboarding processes.

Berkeley, California, US

• Designed the internal managing system and defined duties for each department.
• Interviewed and recruited department officers and organized meetings to onboard the new managing team.
• Created the website and registered the organization at UC Berkeley as an official student organization.

Beijing, Beijing, CN

• Collaborated across multiple teams including the product manager, designers, and engineers to develop UX research plans that align with product and business objectives.
• Documented existing issues in the backlogs and researched new design trends.
• Examined current user onboarding experience and conducted usability testing on a medium to small scale.
• Presented test results to the product manager for potential improvements in UX design.

Bachelor Of Science; Bachelor Of Arts, B. A. In Cognitive Science; B. S. In Environmental Economics And Policy

Master Of Science, Information Technology: Human Centered Design & Research

Certificate In User Experience Design 400 Hours Apprentice

Exchange Program, Business Administration And Management