I built a history in the field of politics and economics since I was fifteen years old, when I was elected Young Councilor (the most voted) of São João del-Rei. I pursued power in six periods of Economic Sciences, I adapted to a theoretical and numerical world, thinking that what I wanted was there. I was Marketing Director and President of the junior company that sold almost 7K in financial services in less than a month of active prospecting. I abandoned a successful path, full of progress, because I knew from the beginning that the challenges that moved me were not there.Today I am a student of Public Relations, social media and my main tool is communication.Negotiating and persuading are inherent to my work, whether it's establishing dialogues or writing an article. These skills are only useful because my purpose is not to serve what is essential, but to offer what has transformative capacity. Serving the basics, the fundamentals, is not my focus. Power is in the extraordinary and communication for me is essentially a redistribution of power — being an agent of this intervention is my ultimate goal.Therefore, understanding deeply to whom I dedicate these efforts and analyzing how a client thinks, acts, consumes and works on his own image is the basis of all my work. Making this service increasingly assertive depends on my ability to make the path between the public and my product a path of no return. That's my specialty!