Sian Boon Woo Email & Phone Number

Singapore, Singapore

• Developed and executed specific communications approaches and messaging for LTA’s policies and infrastructural projects.• Wrote, edited and distributed media releases and factsheets, media replies and spokespersons’ talking points in the appropriate tone of voice specific to the issue. • Developed and maintained positive relationships with external and internal stakeholders such as senior management, engineers and members of the media to promote positive company… Show more • Developed and executed specific communications approaches and messaging for LTA’s policies and infrastructural projects.• Wrote, edited and distributed media releases and factsheets, media replies and spokespersons’ talking points in the appropriate tone of voice specific to the issue. • Developed and maintained positive relationships with external and internal stakeholders such as senior management, engineers and members of the media to promote positive company image.• Proficient in crisis communications on a national level, with experience in communications for major rail disruptions, manpower and workplace accidents• Collaborated closely in cross-divisional projects, such as marketing campaigns promoting public transport, and initiatives under the Land Transport Master Plan 2040 Show less

Singapore

• Facilitated spokesperson interviews, site and technical visits for online, print and television.• Developed and executed specific communications approaches and messaging for LTA’s policies and infrastructural projects. Notable projects include showcasing LTA and the public transport operators’ efforts to improve rail reliability and rebuild public trust towards our rail network.

Singapore, Singapore

• Gathered information, wrote and fact-checked news articles and long-form features covering a variety of issues on Transport, Housing and the Environment. • Experience with interviewing political office holders, international and local public figures, on hot-button issues and current affairs. • Pitched stories on a weekly basis about trending news topics and followed through on beat sources, contacts and leads to gather information for articles.• Travelled overseas to covered… Show more • Gathered information, wrote and fact-checked news articles and long-form features covering a variety of issues on Transport, Housing and the Environment. • Experience with interviewing political office holders, international and local public figures, on hot-button issues and current affairs. • Pitched stories on a weekly basis about trending news topics and followed through on beat sources, contacts and leads to gather information for articles.• Travelled overseas to covered press conferences on news related to international issues, such as the ASEAN ministerial meetings on Transboundary Haze held in Malaysia and Brunei. Show less

Singapore, Singapore

• Content specialist for Destination, a micro-site on travelling tips and ideas for TODAY’s entertainment section.• Travelled on overseas junkets and produced detailed articles and reviews on travel destinations and sight-seeing opportunities. • Researched and created content on things to see, do and eat in various global destinations.• Worked closely with international tourism boards, luxury hotels and major local travel agencies to produce pull-out section of the paper on top… Show more • Content specialist for Destination, a micro-site on travelling tips and ideas for TODAY’s entertainment section.• Travelled on overseas junkets and produced detailed articles and reviews on travel destinations and sight-seeing opportunities. • Researched and created content on things to see, do and eat in various global destinations.• Worked closely with international tourism boards, luxury hotels and major local travel agencies to produce pull-out section of the paper on top travel destinations of the year. Show less

Marketing Management & Digital

Bachelor'S Degree, Mass Communication/Media Studies