Sian Gaskell work email
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I took big agency experience and I started up CubanEight in 2009.I had previously helped to set-up Hotwire. So, I knew what a PR startup with ambition would need to grow and be successful. Combining my knowledge for campaigns with my passion for tech, I knew from the start what clients were looking for with agencies.I also (as the year 2009 would suggest) know what it is like to start a business in a recession!I understand that these times - such as those we are living through now - will bring many companies a unique opportunity to stand out and flourish.I also know all this is possible while bringing up toddlers (my twin sons were aged 2 when I started CubanEight - no time for terrible twos, they were angels.. as my selective memory recalls…)My approach to successful B2B Tech PR has always been about being collaborative, proactive and having an awareness of the trends and drivers that will have an impact on the buyer journey. Anyone who works with me would say that I ‘deliver’. Deliver on what I’ve promised, being a partner and driving force for clients to ensure their businesses succeed in their missions.My ethos has always been about supporting clients’ wider business goals, understanding the wider context, and building campaigns that audiences will engage with and remember and act on. Changing perceptions, influencing emotions and transforming behaviour. And now at Tyto PR I am looking forward to taking this experience and approach to the next level. I truly love what I do.
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Managing Partner, Head Of IntegratedTyto PrOxford, Gb
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Managing PartnerTyto Pr Mar 2024 - Present
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Senior Partner, Head Of IntegratedTyto Pr Nov 2022 - Mar 2024The European PR agency at the heart of the Remote Economy, focused on the colliding worlds of technology, science and innovation.Solving business challenges through the power of communications.
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Managing Director & FounderCubaneight 2009 - Nov 2022CubanEight was a PR and integrated communications agency specialising in B2B and technology.It’s in our DNA to aim high. We never felt higher than when we were named one of the top channel-focused PR firms in the world by Forrester.Operating at the intersection of business and technology, we were able to propel brands above and beyond. We believe the true value of PR comes from the impact of the trust, authenticity and dialogue it creates between a client and its audiences. Therefore, a deep understanding of how a customer makes a decision to buy is essential to building a strategy that supports the fostering of that client-audience relationship.To create rich and engaging campaigns, we build a narrative by utilising our collective media and industry knowledge. We spend time with our clients as outsiders, dissecting what is understandable from a customers point of view. Once we take the surface expertise from our clients’ businesses, we’re able to build a narrative and fuel these campaigns. All of which combined, enables our clients to achieve their ambitions. And (arguably) most importantly, engage with the right audiences. -
DirectorBottle May 2008 - May 2009Here I worked across a number of private and public sector accounts.This included…- Learning & Skills Council, - National Apprenticeship Week South East campaign resulting in most sign ups for apprenticehips nationally - Compare&save.com- First Utility - mass market launch of challenger brand in energy space - PocketSurfer -
Strategic ConsultantSkywrite Communications (Part Of Hotwire Pr) May 2007 - Dec 2007At Skywrite, I was able to cover a number of things. From creating strategies across client base to quality control on client service.I supported event concept & management, senior client counsel and was responsible for board-level message development. Clients included: Adaptive MobileBuzzCityUpaid.
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Pr & Communications ConsultantSian Gaskell Ltd Nov 2005 - Sep 2006Provided consultancy, strategic advice and tactical implementation.Clients included:• Adobe, Panasonic Business Systems, Panasonic Plasmas, Logic3,• Agency placements at: MSL, Jackie Cooper PR & Edelman
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DirectorHotwire Public Relations Oct 2000 - Sep 2005I loved being part of the founding team that started Hotwire.I headed up the Digital Media and Consumer Tech practices building brands such as TomTom, Shopping.com, Experian Marketing Services and Pantone. I was the European Lead for the BlackBerry account, responsible for its launch into EMEA and building it into a consumer tech brand and category-defining technology. Responsible for it growing to a six-figure revenue generating account for the agencyAs part of the European management team.I was responsible for growth of the business, which during this time was by 30% year on year. -
Account DirectorWeber Shandwick 1998 - 2000Stepping into my first global agency role, I was quickly promoted to Account Director. Watching, taking part in (and ultimately, getting excited by) innovation within the tech sector gave me my passion for global technology PR, that remains with me today. (I was here during the dot com boom of the late 90’s). Member of the management team, I was responsible for running global accounts such as the National Computer Board of Singapore. This was my first taste of global campaigns, and I’ve never looked back.I also ran accounts for online tech such as:Forerunners of the eCommerce economy, GlobalFulfilment.comLaunching trend predicting staple, WGSNA NY-LON venture capital firm who invested in tech, Arts Alliance -
Account ManagerPowerhouse Pr 1995 - 1998My first agency role, working with tech companies. I learnt a lot here about how to generate PR for a client, by placing them in the centre of a bigger context..securing results in national, regional and sector media.And I did just that with accounts like…BT HomeCampusThe digital publishing arm of Random HouseSteven Speilberg’s Director’s Chair CD-ROMI led the PR campaign for the BIMA Awards. Elevating the awards profile, due to getting media judges and influencers involved.
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Pr Manager For Channel4 Schools DivisionChannel 4 1993 - 1995At Channel 4 Schools My role was PR manager for the Schools division, where we supported the channel’s educational programming. I was responsible for the PR and marketing of programme launches and resources which supported programmes.I ran Channel 4 Schools’ presence at events, while coordinating with C4’s PR, Commissioning Editor and the media. We established the channel’s first online presence and embraced the electronic publishing era. It was my first taste of PR.
Sian Gaskell Skills
Sian Gaskell Education Details
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English Language And Literature, General -
Parmiter'S School
Frequently Asked Questions about Sian Gaskell
What company does Sian Gaskell work for?
Sian Gaskell works for Tyto Pr
What is Sian Gaskell's role at the current company?
Sian Gaskell's current role is Managing Partner, Head of Integrated.
What is Sian Gaskell's email address?
Sian Gaskell's email address is si****@****ght.com
What schools did Sian Gaskell attend?
Sian Gaskell attended University Of Birmingham, Parmiter's School.
What skills is Sian Gaskell known for?
Sian Gaskell has skills like Media Relations, Public Relations, Corporate Communications, Strategic Communications, Strategy, Digital Media, Event Management, Copywriting, Digital Marketing, Press Releases, Blogging, Start Ups.
Who are Sian Gaskell's colleagues?
Sian Gaskell's colleagues are Zoe Clark, Jan Angermeier, Nirawadee Fecher, Lucy Todorova, Lucy Horsman, Yeiny Hernández Rodríguez, Bastian Meger.
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