Experienced marketer with over 12 years in the entertainment sector, including at the BBC and Channel 4. I have significant experience in driving the growth of major IP by helping brands adapt to change.At Channel 4 I lead on strategies that drive the discoverability of our programmes and grow our streaming platform in order to achieve commercial and reputational success. This includes leading our brand and media partnerships, overseeing content campaigns and running our always-on growth marketing programme.I love working collaboratively and I'm passionate about building and leading high performing teams in creative environments. I sit on juries for industry bodies like Promax/GEMA and the Independent Agency Awards and I'm a member of the 4Womxn board which works to effect change and improve the professional experiences of all women.www.siangray.me
Listed skills include Writing, Team Building, Social Media, Stakeholder Management, and 36 others.