I am a results-oriented marketer who seamlessly integrates creative storytelling with analytical rigour to help companies reach their business goals.In my current role as a Strategic Marketing Specialist for the retail division of Canadian Tire, I work with cross-functional teams and external creative agencies to support the ideation and execution of mid and upper-funnel multi-channel marketing campaigns for the auto service category, promotional tire sales, EV offerings and owned brands. Before pivoting to a career in Marketing, I worked for 5+ years in non-scripted television, where I learned to craft compelling stories that impacted millions of viewers worldwide.