Sian Conway-Wood Email and Phone Number
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Sian Conway-Wood personal email
Sian is a behavioural marketeer, specialising in science-backed strategies to help sustainability-focused challenger brands break into the mainstream and increase sales, so that consumers buy better by default.Sian and her team have helped clients secure, keep and expand retail listings in:- Waitrose- Morrisons- Sainsbury's- Tesco- Selfridge's- Fortnum & MasonAnd results for D2C clients include:- 67% increase in email marketing revenue in less than 3 months- 92% increase in retention for a vegan subscription box- 75% increase in D2C sales for an ethical beauty brand in 12 months- 19% growth of B2B customer base for a SAAS companyWith over a decade of experience in sustainability, Sian is a Green Claims compliance expert and has supported and trained multi-million pound turnover businesses and multinational financial institutions on compliance and reporting.181st Street Communications is an ROI driven, full-service agency providing:- strategic brand development- marketing, advertising and PR -investor relations- crisis PR and reputation management- photography, videography and graphic design- web development and e-commerce optimisation- ESG reporting- advocacy and lobbying- green claims compliance To influential leaders, purpose-driven challengers, legal & financial institutions, charities, NGOs, political parties and market-leading brands.As the Founder of the award winning #EthicalHour network, Sian spent almost a decade building an influential global network of changemakers who shaped the public conversation on sustainability - from influencing individual behaviour change, through to shaping national policy and turning the climate emergency into a mainstream media issue. She is a regular media commentator on sustainability, conscious consumerism and greenwashing in print, radio and television around the world. In 2022, Icon Books published her book "Buy Better Consume Less Create Real Environmental Change".Sian is a trusted strategic partner to ambitious startups, challenger brands, corporates, charities, NGOs, CEOs, political parties and lobby groups in the UK, Europe, USA and Australia, with extensive experience in taking sustainability-focused products to the mainstream market.Accolades and awards include: - UK Government Green Ambassador working with DEFRA- Power Marketing World's 100 Powerlist 2024 ("e-commerce ethicist")- One of the top 100 Women In Social Enterprise in 2021- UK’s Sustainability Influencer of the Year in 2018 and 2020- One of ‘40 Women In Tech To Watch’ in 2020
181St Street
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Senior Managing Partner181St Street Jan 2022 - PresentMayfair, London181st Street is a trusted communications & reputation partner to brands, charities, leaders and political parties that want to take a stand, leverage influence and drive change.As Senior Managing Partner, Sian provides strategic brand development, marketing, investor relations communications, public affairs, crisis PR support and reputation management to influential leaders, luxury retail brands, financial institutions and corporate market leading brands, alongside a, industry-leading, vibrant and talented team of strategists, creatives and ESG experts.Our team is made up of highly experienced public affairs professionals, policy researchers, former government advisors and green ambassadors.We’re the only sustainability-focused communications agency with extensive experience working for government, campaigning organisations and securing wins for political parties.We’ve helped shape policy on key issues from plastic packaging, food waste, and free school meals, to deforestation, sustainable fashion and anti-greenwashing legislation.With decades of experience in campaigning, communications and advocacy, our work has shaped the public conversation around sustainability – from influencing individual behaviour change, through to shaping national policy and turning the climate emergency into a mainstream media issue.
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Uk Government Green AmbassadorUk Civil Service Jan 2019 - PresentLondon, England, United KingdomWorking with DEFRA. Supporting and advocating for the climate and nature cause, pushing the sustainability agenda to MPs, government departments and engaging local grassroots communities. -
Senior LobbyistUk Climate Lobby Jan 2024 - PresentLondon, England, United KingdomThe oil industry has lobbyists. Now so does the climate & nature emergency.https://climatelobby.co.uk/
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Visiting LecturerUniversity Of Warwick Nov 2017 - Present -
Founder#Ethicalhour Jun 2016 - PresentWorldwideThe UK's largest sustainability community and news outlet.Since 2016, #EthicalHour has been starting the conversations that matter. We are the first and largest online sustainability community, and the voice of the UK's sustainability sector.The race to a net zero carbon economy by 2050 has begun. The fight for awareness is won. The time for action is now.In 2016, when #EthicalHour began, the world was a very different place. Pre Blue Planet II and the surge in plastic pollution awareness. Pre roll out of the Paris Agreement. Pre COP26 and the landmark pledges committed. Pre Climate Change Act 2018. In the greatest decade of climate change awareness, #EthicalHour has been right there at the cutting-edge; making the news, science and legislation accessible and actionable.Our community, campaigning, training and advocacy work has taken these message mainstream, engaged millions around the world, launched and grown thousands of 'better brands', elevated important causes, and created sustainable behaviour change.Now, as people, companies and governments around the world step up on sustainability, we're ready to meet them with all the resources they need to make the next decade the greatest for climate action.We've built a global, loyal & engaged audience of conscious consumers, sustainability champions, business owners, activists, campaigners & press. In 2022, our annual campaign championing independent businesses was the second largest small business campaign in the UK, reaching over 4.7million people and generating an 18% uptick in sales for participating brands.We've trained, launched & grown thousands of sustainability-focused challenge brands. We've become a trusted authoritative resource on ethical and sustainable business & conscious consumerism. And we've advised and represented the UK Government on green issues.Join the UK's largest sustainability community today - ethicalhour.com -
Co-FounderBe The Change Awards Nov 2018 - Jan 2019Sian Conway-Wood and Jo Salter set up the Be The Change Awards in 2019 - an independent, sustainability-focused awards programme recognising the small businesses having a positive impact on people and planet.The awards programme recognised, celebrated and raised the profile of those brands who are working towards the Sustainable Development Goals and creating positive impact in inspiring and world-changing ways.The inaugural Be The Change Awards programme ceremony brought together hundreds of ethical & sustainable brands across 12 sectors from fashion to business services - all with a powerful impact story to tell. We celebrated at an event at the Museum of Brands in London.
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Head Of MarketingTitania Ltd Sep 2016 - Aug 2017Worcester, United KingdomTitania supports many of the worlds most recognisable organisations with cyber security automation, including: the Department of Defence, MoD, FBI, PayPal, Cisco, BT, Deloitte and KPMG.Their software has received awards and recognition in technology, computing security, government and energy sectors, including the prestigious Queen's Award for Enterprise in Innovation (2017). -
Marketing ManagerOrmerod Rutter Chartered Accountants Jan 2015 - Sep 2016WorcestershireFor over 30 years, Ormerod Rutter has grown from a family business to a leading independent accountancy practice on the strength of client referrals. The marketing department and this role were created when Sian joined the company in January 2015, with focus on implementing a strategic approach to client acquisition, engagement, digital presence and brand awareness.Achievements included:• 25% increase in client acquisition in year 1 as a direct result of digital marketing strategy• 84% increase in social followers in year 1• 275% increase in average monthly website visitors in year 1• Doubled subscriptions to mailing list within first 8 months• Average email marketing open rate of 42% (industry average 21%)• Designed and built a new website to facilitate more effective inbound marketing and lead generation• Developed and implemented blog and industry-focused PR strategy to establish thought leadership of key Partners and promote the entire service provision of the company.• Developed and implemented brand guidelines to ensure consistency and facilitate growth -
Project Officer (Enterprise) Startup AccelerationUniversity Of Leicester Aug 2013 - Dec 2014Leicester, United Kingdom(Fixed term contract) Provided business coaching, training and business development support to student and graduate entrepreneurs as part of an EU-funded accelerator programme to develop high growth start-up brands - successfully delivered against target of 45 successful new start-ups in 18 months.Concept development, planning and delivery of business & enterprise training, webinars and online resources to support student and graduate start-ups and social enterprises. Stakeholder management to build regional partnerships and SME engagement with the start-up programme. -
DirectorRoots Gallery Jun 2012 - Aug 2014Midlands, UkSuccessfully pitched a business plan proposal to Coventry City Council for re-purposing of a disused space in the city centre - securing use of a gallery space for a 12 month start-up pilot project, which was extended to 18 months due to its success, and is now continuing as an ongoing development scheme for young curators, supported by Arts Council England.During the 2012/14 pilot project:• 13 visual art exhibitions were hosted, including local, national and international artists• 38 artists were supported with professional development• 13 children's centres and schools were involved in an education programme• 12 volunteers were regularly employed and supported to go on to find paid work/further study in the arts• Over £12,000 funding was directly raised through bid writing to support creative development, with Roots Gallery also supporting bids made by individual artists to develop their own practice (including Arts Council England and National Lottery).
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Sustainable Development Project Management - Grand Challenge InitiativesCoventry University Aug 2012 - Aug 2013Coventry, United Kingdom(Fixed-term contract) Provided strategic business development, communications and commercialisation to a portfolio of seven strategic, interdisciplinary applied research programmes. These seven 'Grand Challenge Initiatives' (GCIs) were focused on key global issues: Low Carbon Vehicles, Sustainable Agriculture, Ageing Society, Low Impact Buildings, Integrated Transport and Logistics, Digital Media and Human Security. -
Arts Project Management - The Hive ProjectThe Mead Gallery, Warwick Arts Centre Nov 2011 - Jul 2012Mead Gallery, Warwick Arts Centre, Warwick(Fixed-term contract) Managed the commission of three new art installations at The Hive Library, Worcester - which was successfully opened by Her Majesty the Queen at a ceremony in 2012 where the artworks were unveiled to the public. Additionally, provided support to the Mead Gallery in designing and delivering ongoing programme of exhibitions and events and managing the University Art Collection.
Sian Conway-Wood Skills
Sian Conway-Wood Education Details
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Commendation -
First Class Honours
Frequently Asked Questions about Sian Conway-Wood
What company does Sian Conway-Wood work for?
Sian Conway-Wood works for 181st Street
What is Sian Conway-Wood's role at the current company?
Sian Conway-Wood's current role is Senior Managing Partner 181st Street Communications - helping sustainability-focused challenger brands go mainstream | UK Government Green Ambassador | Author of 'Buy Better' with Icon Books.
What is Sian Conway-Wood's email address?
Sian Conway-Wood's email address is in****@****e.co.uk
What schools did Sian Conway-Wood attend?
Sian Conway-Wood attended Birmingham City University, Coventry University.
What are some of Sian Conway-Wood's interests?
Sian Conway-Wood has interest in Social Services, Ethical And Sustainable Fashion, Blogging, Digital Media, Business Start Up And Entrepreneurship, Branding, Coaching And Mentoring, Contemporary Art, Photography, Education And Personal Development.
What skills is Sian Conway-Wood known for?
Sian Conway-Wood has skills like Social Media, Event Management, Marketing, Social Media Marketing, Project Management, Entrepreneurship, Curating, Public Relations, Training, Public Speaking, Business Planning, New Business Development.
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