Sian is a behavioural marketeer, specialising in science-backed strategies to help sustainability-focused challenger brands break into the mainstream and increase sales, so that consumers buy better by default.Sian and her team have helped clients secure, keep and expand retail listings in:- Waitrose- Morrisons- Sainsbury's- Tesco- Selfridge's- Fortnum & MasonAnd results for D2C clients include:- 67% increase in email marketing revenue in less than 3 months- 92% increase in retention for a vegan subscription box- 75% increase in D2C sales for an ethical beauty brand in 12 months- 19% growth of B2B customer base for a SAAS companyWith over a decade of experience in sustainability, Sian is a Green Claims compliance expert and has supported and trained multi-million pound turnover businesses and multinational financial institutions on compliance and reporting.181st Street Communications is an ROI driven, full-service agency providing:- strategic brand development- marketing, advertising and PR -investor relations- crisis PR and reputation management- photography, videography and graphic design- web development and e-commerce optimisation- ESG reporting- advocacy and lobbying- green claims compliance To influential leaders, purpose-driven challengers, legal & financial institutions, charities, NGOs, political parties and market-leading brands.As the Founder of the award winning #EthicalHour network, Sian spent almost a decade building an influential global network of changemakers who shaped the public conversation on sustainability - from influencing individual behaviour change, through to shaping national policy and turning the climate emergency into a mainstream media issue. She is a regular media commentator on sustainability, conscious consumerism and greenwashing in print, radio and television around the world. In 2022, Icon Books published her book "Buy Better Consume Less Create Real Environmental Change".Sian is a trusted strategic partner to ambitious startups, challenger brands, corporates, charities, NGOs, CEOs, political parties and lobby groups in the UK, Europe, USA and Australia, with extensive experience in taking sustainability-focused products to the mainstream market.Accolades and awards include: - UK Government Green Ambassador working with DEFRA- Power Marketing World's 100 Powerlist 2024 ("e-commerce ethicist")- One of the top 100 Women In Social Enterprise in 2021- UK’s Sustainability Influencer of the Year in 2018 and 2020- One of ‘40 Women In Tech To Watch’ in 2020
Listed skills include Social Media, Event Management, Marketing, Social Media Marketing, and 16 others.